Retales: E-Commerce Growth Stories

How Samanah Duran Went From Fashion to Forbes to Founding Her Own Media Company

March 09, 2023 Brightpearl Podcasts Season 2 Episode 17
Retales: E-Commerce Growth Stories
How Samanah Duran Went From Fashion to Forbes to Founding Her Own Media Company
Show Notes

In this special bonus episode of the Lightning 50, we speak to an entrepreneur going places.

Samanah Duran is a British fashion designer and retail entrepreneur that launched a clothing label and founded a media company – all before turning 30.

At 22, Duran launched fashion brand Critics Clothing, and recently made Forbes’ 30 Under 30 list. In support of International Women's Day, Samanah's sits down with Caroline to talk through why passion - and timing - is so essential to success for female entrepreneurs.

Samanah's also takes the time to chat through the background of her businesses, and explains how a fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality led to her vision for innovative clothing line Critics Clothing, which has revolutionised  the indulgent streetwear trend, and has brought about many celebrity admirers, including Rita Ora, A$AP Rocky and Cara Delevingne.

In 2016, Duran launched BEYOUROWN, a full-service digital media company, and Samanah talks through why she is now dedicating her time and passion to inspiring and supporting other female entrepreneurs.