Launching a Successful NFT Project with Avery from VaynerNFT

Avery Akkineni, President at VaynerNFT, talks about how to launch a successful NFT project, and some key criteria to assess performance.

Talking Points:

• The risks associated with creating an NFT project
• Maximizing NFT hype
• Long-term vs short-term projects

Avery Akkineni

Avery Akkineni serves as the President of VaynerNFT. She leads the company's mission to build long-term Web 3 and NFT strategies for the world's leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty. Avery previously led VaynerMedia's expansion into APAC, growing a team from 0-150+, opening offices in Singapore, Bangkok, Tokyo, and Sydney, and was awarded SEA Independent Agency of the Year within years. Before joining Vayner, she worked at Google in both Silicon Valley and New York City. Avery will drive meaningful cultural relevance for others to unlock the potential of one of the technology shifts of our time.

VaynerNFT

VaynerNFT is a consultancy exclusively focused on building strategic Web3 and NFT integration for the world’s leading intellectual property owners - personalities, athletes, celebrities, artists, brands, and associations. The company empowers its clients to be at the forefront of the NFT revolution. VaynerNFT helps clients achieve long-term value, expands new revenue streams that leverage IP and creates new value-add for NFT holders. For more information, you can visit: https://vaynernft.co/ 


What's on the Block? is hosted by Maxine Ewing.