Turning LinkedIn Into a Revenue Engine: Natasha Walstra’s High-Integrity Social Selling Blueprint Artwork

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Badass Women in Business

Turning LinkedIn Into a Revenue Engine: Natasha Walstra’s High-Integrity Social Selling Blueprint

December 03, 2024 • Aggie & Cristy • Season 3 • Episode 32

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On this episode of Badass Women in Business, Aggie and Cristy chat with Natasha Walstra, founder of NearPoint Strategies, about her transformative approach to social selling on LinkedIn. Natasha shares how she helps sales teams and leaders build authentic relationships, drive ROI, and grow sustainably—all in under an hour a day.

From her start as a reluctant SDR to leading her own business, Natasha reveals her Nearbound strategy, leveraging networks and referrals for real results. She also discusses her role as Executive Director of the Inner Mountain Foundation and host of The Climb podcast. Tune in for actionable insights to elevate your LinkedIn game.

Show Notes

Introducing Natasha Walstra and NearPoint Strategies
Natasha Walstra is the founder of NearPoint Strategies, specializing in high-integrity social selling. Her global perspective and proven LinkedIn strategies have helped countless professionals enhance visibility and drive business growth.
Key Topics Discussed in This Episode
- The Philosophy of Social Selling
  - Why Natasha believes the goal of LinkedIn is to "get off LinkedIn."
  - How focusing on genuine relationships trumps vanity metrics like likes and comments.
  - The foundational principles of Natasha’s Nearbound approach.
- Building Sustainable Business Growth on LinkedIn
  - Strategies to make LinkedIn work for you in less than 45 minutes a day.
  - The importance of leveraging networks, referrals, and word of mouth for ROI.
  - How to shift from "spray and pray" sales tactics to meaningful, strategic connections.
- Navigating Entrepreneurship
  - Natasha’s journey from SDR to business owner, including the fears and triumphs.
  - The power of investing in yourself and embracing progress over perfection.
  - Balancing business growth with personal milestones, including marriage and motherhood.
- Women Empowerment and Giving Back
  - Natasha’s work as Executive Director of the Inner Mountain Foundation.
  - Hosting The Climb podcast, where she shares inspiring stories of women rising in leadership.
Actionable Advice for Listeners
- If LinkedIn isn’t part of your strategy yet, Natasha explains why it should be.
- Simple steps to get started with social selling, even if you’re social media-averse.
- How to balance immediate sales goals with long-term relationship-building.

Connect with Natasha Walstra

Website: www.nearpointstrategies.com
LinkedIn: Natasha Walstra
Instagram:

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