Follow Your Heart in Business: Jackie Keller on Passion, Persistence, and Well-Being Artwork

Badass Women in Business

Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.

Hosted by seasoned business owners, growth partners, and exit strategists Cristy O’Connor and Aggie Chydzinski, this podcast moves past passive advisory to bring you directly inside the high-stakes execution of building and successfully exiting companies on your own terms.

As hands-on growth partners who actively engineer scale and value alongside founders, we deliberately strip away the superficiality of traditional corporate highlight reels. Instead, we dissect the raw, hard-earned operational strategies and profound psychological shifts required to unlock true enterprise value.

Each week, our conversations turn systemic business obstacles into high-velocity execution plans, offering sophisticated, real-world frameworks for ambitious women who are leading teams, optimizing cash flow, and engineering highly scalable, exit-ready companies.

Whether you are in the trenches of bootstrapping an innovative startup, navigating complex partnership dynamics, or designing the ultimate monetization strategy for your life's work, this podcast provides the active strategy needed to drive valuation and claim full autonomy over your future.

Subscribe now to join a premier movement of women rewriting the rules of modern commerce, one definitive story at a time. New episodes deliver partner-level value every Tuesday.

All Episodes

Badass Women in Business

Follow Your Heart in Business: Jackie Keller on Passion, Persistence, and Well-Being

January 02, 2025 • Aggie & Cristy • Season 4 • Episode 1

0:00 | 43:12

Send us Fan Mail

In this episode of Badass Women in Business, Jackie Keller, Founding Director of NutriFit LLC and a health and wellness expert, shares her inspiring journey of blending passion and purpose into a 37-year-long entrepreneurial career. Motivated by personal loss, Jackie has dedicated her life to helping others achieve better health and longevity through nutrition, wellness coaching, and sustainable practices. From running multiple businesses with her husband to emphasizing customer care and evolving her business model, Jackie offers invaluable insights into building a purpose-driven company while fostering genuine connections.

Her advice for aspiring entrepreneurs? Follow your heart, evolve with your clients, and never stop looking for ways to make your passion a reality.

---
Notes

Background and Mission: Jackie’s father’s early death from heart disease inspired her to help others lead longer, healthier lives.
Entrepreneurial Path: Starting NutriFit in 1987, she evolved from fitness and nutrition coaching to catering, culinary education, and board-certified health coaching.
Customer-Centric Approach: Jackie's focus on personalized service and building authentic relationships has been key to NutriFit’s longevity and success.
Sustainability and Growth: She incorporates sustainable practices and emphasizes the importance of evolving with market needs to stay relevant.
Business Lessons: Jackie underscores the importance of resilience, adaptability, and creating a business that aligns with personal values.
Wisdom for Listeners: "Follow your heart in business. If your heart isn’t in it, you’re in the wrong business."

---
Contact Information

Website: NutriFit LLC
LinkedIn: Jackie Keller
Instagram: @coachjackiekeller

Don’t miss this inspiring conversation with Jackie Keller, and stay tuned for more empowering stories on Badass Women in Business!

---

Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here: