Follow Your Heart in Business: Jackie Keller on Passion, Persistence, and Well-Being Artwork

Badass Women in Business

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Badass Women in Business

Follow Your Heart in Business: Jackie Keller on Passion, Persistence, and Well-Being

January 02, 2025 • Aggie & Cristy • Season 4 • Episode 1

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In this episode of Badass Women in Business, Jackie Keller, Founding Director of NutriFit LLC and a health and wellness expert, shares her inspiring journey of blending passion and purpose into a 37-year-long entrepreneurial career. Motivated by personal loss, Jackie has dedicated her life to helping others achieve better health and longevity through nutrition, wellness coaching, and sustainable practices. From running multiple businesses with her husband to emphasizing customer care and evolving her business model, Jackie offers invaluable insights into building a purpose-driven company while fostering genuine connections.

Her advice for aspiring entrepreneurs? Follow your heart, evolve with your clients, and never stop looking for ways to make your passion a reality.

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Notes

Background and Mission: Jackie’s father’s early death from heart disease inspired her to help others lead longer, healthier lives.
Entrepreneurial Path: Starting NutriFit in 1987, she evolved from fitness and nutrition coaching to catering, culinary education, and board-certified health coaching.
Customer-Centric Approach: Jackie's focus on personalized service and building authentic relationships has been key to NutriFit’s longevity and success.
Sustainability and Growth: She incorporates sustainable practices and emphasizes the importance of evolving with market needs to stay relevant.
Business Lessons: Jackie underscores the importance of resilience, adaptability, and creating a business that aligns with personal values.
Wisdom for Listeners: "Follow your heart in business. If your heart isn’t in it, you’re in the wrong business."

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