A Spoonful of Comfort: Marti Wymer on Turning Grief into a Purpose-Driven Business Artwork

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Badass Women in Business

A Spoonful of Comfort: Marti Wymer on Turning Grief into a Purpose-Driven Business

January 09, 2025 • Aggie & Cristy • Season 4 • Episode 3

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In this heartwarming episode of Badass Women in Business, we talk with Marti Wymer, founder and CEO of Spoonful of Comfort. What started as a personal response to grief has become a thriving business delivering handcrafted soup and care packages to nearly 3 million recipients nationwide. Marti shares her journey from a kitchen startup to leading a company known for its compassion, resilience, and impact. From navigating Shark Tank to scaling her business with love at its core, Marti’s story is a testament to the power of turning passion into purpose.

Show Notes:

Introduction: Meet Marti Wymer, founder of Spoonful of Comfort, and learn how a personal tragedy inspired her to create a business that delivers care and connection.
The Origin Story: Marti’s mother’s illness sparked the idea of sending soup as comfort, leading to the creation of Spoonful of Comfort as a tribute to her mom.
Building a Culture of Care: Marti explains how her company fosters empathy and connection through every aspect of the business, including an 80% women and minority workforce.
Overcoming Challenges: Marti recounts the highs and lows of running a food-based business, from supply chain issues during COVID to the challenges of scaling while staying true to her mission.
The Shark Tank Experience: Despite facing tough feedback on Shark Tank, Marti reflects on how the experience ultimately boosted her business and taught her resilience.
Living Core Values: Marti discusses the importance of actionable core values in guiding her team and maintaining the company’s culture of love and care.
What’s Next: Marti teases her latest venture, Spoonful of Sugar, and shares her excitement about expanding into comforting desserts like ice cream.
Advice for Women Entrepreneurs: Marti emphasizes the importance of asking for help, combating imposter syndrome, and staying true to your purpose.

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