Mastering Marketing and Life: Amber Gaige on Building Businesses with Purpose Artwork

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Badass Women in Business

Mastering Marketing and Life: Amber Gaige on Building Businesses with Purpose

January 21, 2025 • Aggie & Cristy • Season 4 • Episode 6

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Amber Gaige, founder of Far Beyond Marketing and author of The Far Beyond Marketing Guidebook, joins us to share her entrepreneurial journey, marketing expertise, and insights on balancing work and family. From scaling a lead-generation company to building a second business centered on intentionality, Amber’s story is a testament to grit, faith, and the power of systems. Learn about her Four C’s of Marketing framework, the importance of servant leadership, and how to create a marketing strategy that aligns with your business goals.

Show Notes:

Introduction:

Amber Gaige: Third-generation entrepreneur, marketing strategist, author, and founder of Far Beyond Marketing.
Author of two books:
- The Far Beyond Marketing Guidebook
- Walking by Faith – Even When It Hurts
Passionate about helping women entrepreneurs avoid wasting money on ineffective marketing.

Key Insights from Amber:

From Plumbing to Marketing Mastery:
- Amber’s unique start as a "plumber’s kid" shaped her approach to marketing for trades and service industries.
- Sold her first business to private equity and pivoted to build Far Beyond Marketing.
Far Beyond Marketing:
- A white-glove, consultative agency focused on aligning marketing with operational goals.
Servant Leadership and Partnership:
- Amber’s focus is on collaboration, not a top-down approach.
- Her 90-Day Business Accelerate program emphasizes transparency and measurable results.
Work-Life Balance vs. Integration:
- Amber’s shift from corporate life to entrepreneurship allowed her to prioritize family.
- Systems, automation, and delegation are keys to creating freedom in business.
Empowering Entrepreneurs:
- Amber’s book, The Far Beyond Marketing Guidebook, demystifies marketing with actionable insights and a glossary to help business owners navigate industry jargon.
- Her upcoming e-course expands on the book, offering hands-on applications of its principles.

Favorite Takeaways:

Marketing is a process, not a silver bullet. It’s about aligning strategy with business goals.
The power of niching: Serving a focused audience allows for deeper impact and better profitability.
Building a team: Delegate weaknesses and empower your people to excel in their roles.

Connect with Amber:

Website: Far Beyond Marketing
Social Media:
- Facebook: @coachambergaige
- Instagram

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