Scaling with Purpose: Coco Sellman on Building High-Impact, High-Growth Businesses Artwork

Badass Women in Business

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Badass Women in Business

Scaling with Purpose: Coco Sellman on Building High-Impact, High-Growth Businesses

February 25, 2025 • Aggie & Cristy • Season 4 • Episode 14

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In this episode of the Badass Women in Business Podcast, Coco Sellman, a five-time founder and impact investor, shares her powerful insights into building businesses that achieve exponential growth through purpose-driven leadership. From founding and scaling her healthcare business, Allumé, to navigating its merger and successful exit, Coco reveals the crucial lessons she's learned along the way. Discover Coco’s strategies on how visionary women can lead innovative, profitable companies without losing sight of their purpose or their well-being.

Show Notes:

Meet Coco Sellman, founder of A Force for Good, and learn how her entrepreneurial journey began—starting with her first online business before PayPal even existed.
How Coco scaled her healthcare business, Allumé, to eight figures in revenue, 150+ employees, and navigated the complexities of mergers and acquisitions.
Coco explains why businesses fueled by purpose outperform others, highlighting that purpose drives both growth and profit.
The importance of personal growth as a leader: Coco emphasizes that your company will only grow as much as you're personally willing to evolve.
Coco shares practical tools, including her "Four-Page Growth Plan," helping entrepreneurs focus on what truly drives sustainable business growth.
Discover Coco’s "Seven Rituals of Innovation," designed to create a culture of purpose, vision, and values that propels businesses forward.
Real talk on mergers: Coco shares her candid experiences, challenges, and key lessons learned when integrating Allumé into a larger company.
Why having clear metrics, consistent rituals, and aligning actions with your core values are essential to exponential growth.
Coco’s advice to women entrepreneurs: embrace receiving help—whether funding, mentorship, or guidance—as a sign of strength, not weakness.
A sneak peek into Coco’s upcoming book, "A Force for Good," a roadmap for women leaders aiming for high-impact and high-growth businesses.

Connect with Coco Sellman:

Tune into this inspiring conversation, and discover how to become a fearless leader who scales businesses that make a lasting impact.

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