Mastering Your Finances: Melissa Armstrong on Building Stronger Businesses Through Accounting & Advisory Artwork

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Badass Women in Business

Mastering Your Finances: Melissa Armstrong on Building Stronger Businesses Through Accounting & Advisory

March 11, 2025 • Aggie & Cristy • Season 4 • Episode 16

0:00 | 42:11

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Numbers don’t have to be intimidating, and Melissa Armstrong is here to prove it. As a CPA, fractional controller, and founder of SteadyHand Accounting & Advisory, Melissa helps business owners streamline their accounting processes, gain financial clarity, and make smarter decisions. In this episode of Badass Women in Business, we dive into the real challenges business owners face with cash flow, risk management, and internal controls—and why no business is too small to start thinking about financial strategy.

Melissa shares her unconventional journey from Puerto Rico to Spain, and finally to Colorado, where she built a business that helps entrepreneurs stay on top of their numbers without feeling overwhelmed. She also opens up about the realities of starting and scaling a business, the importance of community, and why understanding your financials is key to long-term success.

Whether you’re a solopreneur juggling everything, or a growing business trying to get a handle on your cash flow, this episode is packed with insights to help you take control of your finances and set your business up for success.

What We Cover:

The difference between a fractional controller and a fractional CFO
Why cash flow problems happen and how to fix them
The top financial pain points business owners face
How to create scalable financial processes that actually work
The importance of community and mentorship for entrepreneurs
Melissa’s journey from corporate accounting to launching her own practice
Why no business is too small to start thinking about risk management and internal controls

Connect with Melissa Armstrong & SteadyHand Accounting & Advisory:

Website: SteadyHand Accounting & Advisory
LinkedIn (Melissa): Melissa Armstrong, CPA
LinkedIn (Company): SteadyHand Accounting & Advisory
Instagram: @steadyhandacct

Melissa’s story is a testament to the power of taking risks, staying adaptable, and trusting yourself. Tune in and learn how to make your financials work for you—not the other way around.

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