Badass Women in Business

Welcome to “The Badass Women in Business Podcast,” where candid conversations with the most fearless leaders in the business world take center stage. Hosts Cristy and Aggie shine a spotlight on women who lead fearlessly and unapologetically.

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Badass Women in Business

From the PR Frontlines: Alexandria Hammond on Owning Her Story and Shaping Brand Narratives

March 18, 2025 • Aggie & Cristy • Season 4 • Episode 17

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Alexandria Hammond knows what it takes to make a brand stand out. A seasoned PR strategist and founder of BrandNEWS PR Consulting Firm, Alexandria has spent two decades crafting compelling stories, managing high-profile events, and ensuring her clients stay ahead of the media curve. From leading PR campaigns for major brands—including helping to make The Elf on the Shelf a household name—to navigating the fast-paced worlds of healthcare and sports, she has built a career on mastering the art of storytelling.

In this episode, Alexandria shares her journey from corporate PR powerhouse to entrepreneur, breaking down what it really takes to build a personal brand, create meaningful media connections, and handle PR crises before they happen. She also talks candidly about the challenges of starting her own business, the lessons she’s learned along the way, and why every business—big or small—needs a PR strategy.

If you’ve ever wondered how to get your brand noticed, how PR differs from marketing, or how to take control of your own narrative, this episode is a must-listen.

Episode Notes:

Guest:

Alexandria Hammond
Founder, BrandNEWS PR Consulting Firm

Key Takeaways:

The difference between PR, branding, and marketing—and why businesses need all three
How to build strong media relationships and craft a compelling brand story
Navigating the challenges of running a PR firm and learning to embrace the word "no"
The power of resilience in entrepreneurship and how to pivot when setbacks happen
Why every business should have a PR strategy in place before a crisis hits

Connect with Alexandria: