Badass Women in Business
Welcome to “The Badass Women in Business Podcast,” where candid conversations with the most fearless leaders in the business world take center stage. Hosts Cristy and Aggie shine a spotlight on women who lead fearlessly and unapologetically.
This podcast brings together entrepreneurs, corporate leaders, and innovators who are breaking barriers and making history. Each episode dives deep into the challenges, triumphs, and unique journeys of these remarkable women. It's about real, raw, and relatable stories that inspire and empower.
Join Cristy and Aggie as they explore the untold stories behind the success of these incredible women. The discussions are honest, inspiring, and are sure to spark a flame within you.
Be part of the change. Tune in to get inspired and discover the badass woman in you. Subscribe now on your favorite podcast platform. New episodes are released every Tuesday!
Badass Women in Business
The Brown Way to Money: Rewriting Financial Stories with Alejandra Rojas
What happens when a financial whiz kid grows up, burns out, and then decides to redefine the rules of money entirely? You get Alejandra Rojas—entrepreneur, money mentor, and founder of Brown Way to Money. In this episode, Alejandra shares her powerful story of growing up around ledgers and invoices, her Wall Street dreams, and the wake-up call that shifted everything. She walks us through how financial trauma shows up in entrepreneurship, how to clear it, and why our money stories—especially as women of color—deserve a complete rewrite. This one’s for the business owner who’s making money but still doesn’t feel “financially free.” Prepare for truth bombs, laughter, and a framework that centers you, your voice, and your lived experience.
📝 Episode Notes:
- Alejandra’s early obsession with finances (yes, she was that kid who loved Excel).
- Climbing the corporate finance ladder… and burning out hard.
- The bus incident that forced her to stop and listen to her body.
- Why being “good with money” doesn’t prevent financial trauma.
- What financial trauma really is—and how it messes with our business goals.
- The Brown Way Framework: a trauma-informed path to financial independence for women of color.
- Why ambition isn’t a dirty word (and how to own yours unapologetically).
- The five W’s Alejandra uses to help clients clear trauma and build a strategic path forward.
- The real meaning of financial freedom—and why it looks different for everyone.
- How traveling the world became Alejandra’s rebellion and her definition of wealth.
- The one practice you can start today to shift your relationship with money.
🔥 Favorite Quote:
"Understanding money is understanding a world we’ve been taught not to understand." — Alejandra Rojas
📲 Connect with Alejandra Rojas:
Website: brownwaytomoney.com
Instagram: @moneymindsetexpert
TikTok: @moneymindsetshow
YouTube: Brown Way to Money
LinkedIn: Alejandra Rojas
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