Building SoulTech by Bridging Science and Spirit with Crystal Cassidy Artwork

Badass Women in Business

Welcome to “The Badass Women in Business Podcast,” where candid conversations with the most fearless leaders in the business world take center stage. Hosts Cristy and Aggie shine a spotlight on women who lead fearlessly and unapologetically.

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Badass Women in Business

Building SoulTech by Bridging Science and Spirit with Crystal Cassidy

June 03, 2025 • Aggie & Cristy

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What happens when a biotech executive follows a spiritual calling and decides to build a new kind of wellness app? You get SoulPod. In this conversation, Crystal Cassidy shares how her decades-long career in pharmaceutical science, combined with a lifelong meditation practice and a near-death experience, led her to create a platform at the intersection of neuroscience, spirituality, and technology. We talk about what it means to build a purpose-driven business, how she navigated the early product journey without a technical background, and why she believes the future of human development lives inside the space she calls SoulTech.

Show Notes:

In this episode, we cover:

• Crystal’s transition from genomic diagnostics and IPO-level biotech teams to building her own consumer platform
• Why SoulPod is not a traditional mindfulness app and how it’s creating space for deeper mystical and energetic experiences
• What it really took to bootstrap development, find a technical cofounder, and grow a values-aligned team
• The role of experimentation, A/B testing, and structured user interviews in refining product-market fit
• How personalization, AI, and energetic mapping are influencing SoulPod’s next wave of features
• Why staying connected to your mission matters more than following conventional startup paths
• The hard truths about fundraising as a female founder in wellness and deeper tech spaces
• Crystal’s long-term vision as a leader, content creator, and future sci-fi author

Connect with Crystal:

Website: https://www.soulpodapp.com
LinkedIn: Crystal Cassidy | SoulPod
Instagram: @soulpod_app

Contact:

Crystal is currently growing her team and exploring strategic partnerships. If you’re a mission-aligned growth strategist or just someone who believes in the future of conscious technology, reach out through SoulPod’s website.

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