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Badass Women in Business
Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.
Hosted by seasoned business owners, growth partners, and exit strategists Cristy O’Connor and Aggie Chydzinski, this podcast moves past passive advisory to bring you directly inside the high-stakes execution of building and successfully exiting companies on your own terms.
As hands-on growth partners who actively engineer scale and value alongside founders, we deliberately strip away the superficiality of traditional corporate highlight reels. Instead, we dissect the raw, hard-earned operational strategies and profound psychological shifts required to unlock true enterprise value.
Each week, our conversations turn systemic business obstacles into high-velocity execution plans, offering sophisticated, real-world frameworks for ambitious women who are leading teams, optimizing cash flow, and engineering highly scalable, exit-ready companies.
Whether you are in the trenches of bootstrapping an innovative startup, navigating complex partnership dynamics, or designing the ultimate monetization strategy for your life's work, this podcast provides the active strategy needed to drive valuation and claim full autonomy over your future.
Subscribe now to join a premier movement of women rewriting the rules of modern commerce, one definitive story at a time. New episodes deliver partner-level value every Tuesday.
Badass Women in Business
Breaking the Mold: Min Ju Kim on Golf, Glam, and Grit in Business
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Summary
Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.
She discusses launching Zasin, a pre-seed women’s golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.
Listeners are left with a core message: what you don’t change, you’re choosing—a reminder that daily habits and courageous choices shape our futures.
Notes
The Guest
- Min Ju Kim (goes by “Kim” or “Juju”)
- Former D1 collegiate golfer
- Founder of three ventures:
- Zasin: women’s golfwear brand merging fashion, culture, and functionality
- Juju on the Gem: creative styling and tooth gem adornment brand
- The Kim Standard: freelance and UGC digital marketing consulting
Key Topics
- Entrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambition
- Zasin’s Mission: Solving the lack of fit, functionality, and female-focused design in golfwear
- Cultural Identity: Integrating Korean heritage with Western creativity and New York hustle
- Creative Networking: How a party conversation led to a feature in a South Korean golf documentary
- Bootstrapping and Grit: Serving at a Manhattan restaurant to fund a dream
- Mentorship Matters: The impact of women role models like Natalie on Kim’s journey
- Mindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identity
Wisdom from Kim
- "What you’re not changing, you’re choosing."
- "I prioritize progression over perfection."
- "Your story is your strength."
Contact & Resources
LinkedIn: linkedin.com/in/miinjjkim
Instagram: @miinjjkim
Brands:
- Zasin (Women’s Golfwear, in pre-seed)
- Juju on the Gem
- UGC & Marketing: The Kim Standard
- Lookbook 1
- Lookbook 2
- Zasin Product Deck
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