Breaking the Mold: Min Ju Kim on Golf, Glam, and Grit in Business Artwork

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Badass Women in Business

Breaking the Mold: Min Ju Kim on Golf, Glam, and Grit in Business

June 17, 2025 • Aggie & Cristy • Season 4 • Episode 30

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Summary

Min Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.

She discusses launching Zasin, a pre-seed women’s golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.

Listeners are left with a core message: what you don’t change, you’re choosing—a reminder that daily habits and courageous choices shape our futures.

Notes

The Guest

Min Ju Kim (goes by “Kim” or “Juju”)
Former D1 collegiate golfer
Founder of three ventures:
- Zasin: women’s golfwear brand merging fashion, culture, and functionality
- Juju on the Gem: creative styling and tooth gem adornment brand
- The Kim Standard: freelance and UGC digital marketing consulting

Key Topics

Entrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambition
Zasin’s Mission: Solving the lack of fit, functionality, and female-focused design in golfwear
Cultural Identity: Integrating Korean heritage with Western creativity and New York hustle
Creative Networking: How a party conversation led to a feature in a South Korean golf documentary
Bootstrapping and Grit: Serving at a Manhattan restaurant to fund a dream
Mentorship Matters: The impact of women role models like Natalie on Kim’s journey
Mindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identity

Wisdom from Kim

"What you’re not changing, you’re choosing."
"I prioritize progression over perfection."
"Your story is your strength."

Contact & Resources

LinkedIn: linkedin.com/in/miinjjkim
Instagram: @miinjjkim
Brands:

Zasin (Women’s Golfwear, in pre-seed)
Juju on the Gem
UGC & Marketing: The Kim Standard

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