From C-Suite to Global eCommerce Mentor: Marissa Rodriguez on Redefining Success Artwork

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Badass Women in Business

From C-Suite to Global eCommerce Mentor: Marissa Rodriguez on Redefining Success

June 24, 2025 • Aggie & Cristy • Season 4 • Episode 31

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Corporate life gave Marissa Rodriguez a title but not the freedom she craved. After a sudden layoff in 2015, she chose a different path that led her to build a powerful eCommerce consulting business, generate over $100 million in client revenue, and eventually relocate to Greece. In this episode, Marissa shares her journey from fashion retail to direct to consumer strategy, offering practical insights for founders navigating the noisy world of online business. She breaks down why paid traffic and email marketing still outperform trends, why founders must treat eCommerce as its own business model, and how personal agency is the ultimate success metric. You’ll also hear how a solo trip sparked deep transformation, how to build scalable systems without full time staff, and why betting on yourself is always worth it. This conversation is part strategy, part mindset, and a full masterclass in designing a life and business that actually work.

Key Notes:

The real math behind eCommerce success: traffic, conversion, and retention
Why social virality is not a business strategy—and what to do instead
How Greece became Marissa’s home and expanded her vision of success
The power of solitude, surrender, and betting on yourself
Reframing eCommerce as a trade and a path to peace, not just profit
What founders get wrong when shifting from retail to online sales
Why talent strategy in eCommerce is everything—and how solopreneurs can scale
The future Marissa is building: peace, purpose, and a global entrepreneur community

Connect with Marissa Rodriguez:

Website:
https://throughexperience.com

About Page:
https://throughexperience.com/about

Instagram:
@throughexperienceofficial

Facebook:
Through Experience

LinkedIn (Marissa Rodriguez):
https://www.linkedin.com/in/marissa-rodriguez-6192b327

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