Badass Women in Business
Welcome to “The Badass Women in Business Podcast,” where candid conversations with the most fearless leaders in the business world take center stage. Hosts Cristy and Aggie shine a spotlight on women who lead fearlessly and unapologetically.
This podcast brings together entrepreneurs, corporate leaders, and innovators who are breaking barriers and making history. Each episode dives deep into the challenges, triumphs, and unique journeys of these remarkable women. It's about real, raw, and relatable stories that inspire and empower.
Join Cristy and Aggie as they explore the untold stories behind the success of these incredible women. The discussions are honest, inspiring, and are sure to spark a flame within you.
Be part of the change. Tune in to get inspired and discover the badass woman in you. Subscribe now on your favorite podcast platform. New episodes are released every Tuesday!
Badass Women in Business
From Elephant Handler to Software CEO: Betting on Yourself with Libby DeLucien
What do Asian elephants, a messy divorce, a housecleaning hustle, and a tech company have in common? Libby DeLucien. In this episode, Libby shares her unapologetically bold journey from growing up in a family of elephant handlers to becoming a serial entrepreneur and systems expert. She opens up about the real reason she started her first company in the middle of a custody battle, the mindset shift that helped her reclaim her time as a mother, and how she scaled her businesses using simple, powerful frameworks.
From launching WootRecruit and Sell Convert Clean to writing her new book 1 Layer Deep, Libby explains how she built operational freedom and a legacy by trusting herself more than the odds.
SHOW NOTES
Guest: Libby DeLucien
What we cover in this episode:
- Why Libby doesn’t see betting on herself as a gamble
- How a cleaning gig turned into a national franchise
- The power of building businesses out of necessity
- Her pivot from organizing homes to building software
- What “1 Layer Deep” means and why complexity is killing your growth
- The role of micro-playbooks in scaling without burnout
- Rewriting the rules of motherhood and entrepreneurship
- How Libby built systems for her 7-year-old just like her companies
- What to know before franchising your business
- Why vision casting isn’t just for your team, it’s for your family too
- The FastPass lesson: how mentorship accelerates everything
Resources and Mentions:
- Libby’s website
- WootRecruit
- Organize It
- Sell Convert Clean
- 1 Layer Deep – Coming September 2025
- Leading Like an Elephant – Now available on Amazon
Connect with Libby:
Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.
Stay badass. Stay bold. Build it your way.
Keep up with more content from Aggie and Cristy here:
- Facebook: Empowered Women Leaders
- Instagram: @badass_women_in_business
- LinkedIn: ProveHer - Badass Women in Business
- Website: Badasswomeninbusinesspodcast.com
- Athena: athenaac.com
