From Elephant Handler to Software CEO: Betting on Yourself with Libby DeLucien Artwork

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Badass Women in Business

From Elephant Handler to Software CEO: Betting on Yourself with Libby DeLucien

August 05, 2025 • Aggie & Cristy • Season 4 • Episode 36

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What do Asian elephants, a messy divorce, a housecleaning hustle, and a tech company have in common? Libby DeLucien. In this episode, Libby shares her unapologetically bold journey from growing up in a family of elephant handlers to becoming a serial entrepreneur and systems expert. She opens up about the real reason she started her first company in the middle of a custody battle, the mindset shift that helped her reclaim her time as a mother, and how she scaled her businesses using simple, powerful frameworks.

From launching WootRecruit and Sell Convert Clean to writing her new book 1 Layer Deep, Libby explains how she built operational freedom and a legacy by trusting herself more than the odds.

SHOW NOTES

Guest: Libby DeLucien

What we cover in this episode:

Why Libby doesn’t see betting on herself as a gamble
How a cleaning gig turned into a national franchise
The power of building businesses out of necessity
Her pivot from organizing homes to building software
What “1 Layer Deep” means and why complexity is killing your growth
The role of micro-playbooks in scaling without burnout
Rewriting the rules of motherhood and entrepreneurship
How Libby built systems for her 7-year-old just like her companies
What to know before franchising your business
Why vision casting isn’t just for your team, it’s for your family too
The FastPass lesson: how mentorship accelerates everything

Resources and Mentions:

Libby’s website
WootRecruit
Organize It
Sell Convert Clean
1 Layer Deep – Coming September 2025
Leading Like an Elephant – Now available on Amazon

Connect with Libby:

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Stay badass. Stay bold. Build it your way.

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

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