Pinterest as a Business Powerhouse: From Hustle to Freedom with Laura Rike Artwork

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Badass Women in Business

Pinterest as a Business Powerhouse: From Hustle to Freedom with Laura Rike

August 12, 2025 • Aggie & Cristy • Season 4 • Episode 37

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In this episode of the Badass Women in Business podcast, Laura Rike, Pinterest strategist and founder of SimplyPintastic®, shares her incredible journey from a burned-out VA to a thriving CEO leveraging Pinterest to create sustainable business growth. Laura’s story is a testament to the power of smart strategies, overcoming obstacles, and finding work-life balance as a mompreneur. Tune in to hear how Pinterest became her secret weapon for passive income, why it’s more than just a visual platform, and how it can serve as a long-term solution for building visibility, generating leads, and scaling sustainably.

In this episode, you'll discover:

How Pinterest differs from other platforms and why it’s an essential tool for business growth
The surprising ways Pinterest has helped Laura overcome life’s challenges, including funding her wedding and sustaining her business during tough times
Tips for business owners to use Pinterest to drive organic sales without the hustle
How Laura balanced her business growth with motherhood and why she takes Tuesdays off
The best practices for leveraging Pinterest for passive income and evergreen visibility

Key Takeaways:

Pinterest is a search engine, not just a social platform, and it can work for all types of businesses, not just those with physical products.
The power of sustainability and building business systems that work for you, even when you're not physically active in your business.
How to leverage simple visuals and strategic keywords on Pinterest to rank on Google and generate organic leads.
Why setting boundaries and creating a business that aligns with your values is the key to long-term success.

Guest Contact Information:

Notes:

Laura shares her personal story of overcoming a severe injury while maintaining her business through Pinterest.
Pinterest’s power as an underutilized tool for generating organic leads and building a long-term business strategy.
The importance of simplifying your business model, niching down, and finding ways to create recurring revenue streams.

This episode is a must-listen for any entrepreneur looking to use Pinterest as a powerful business tool or those wanting to find more sustainable ways to grow their business while living life on th

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