From Best Kept Secret to Booked Out: The Visibility Playbook with Christina Lenkowski Artwork

Badass Women in Business

Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.

Hosted by seasoned business owners, growth partners, and exit strategists Cristy O’Connor and Aggie Chydzinski, this podcast moves past passive advisory to bring you directly inside the high-stakes execution of building and successfully exiting companies on your own terms.

As hands-on growth partners who actively engineer scale and value alongside founders, we deliberately strip away the superficiality of traditional corporate highlight reels. Instead, we dissect the raw, hard-earned operational strategies and profound psychological shifts required to unlock true enterprise value.

Each week, our conversations turn systemic business obstacles into high-velocity execution plans, offering sophisticated, real-world frameworks for ambitious women who are leading teams, optimizing cash flow, and engineering highly scalable, exit-ready companies.

Whether you are in the trenches of bootstrapping an innovative startup, navigating complex partnership dynamics, or designing the ultimate monetization strategy for your life's work, this podcast provides the active strategy needed to drive valuation and claim full autonomy over your future.

Subscribe now to join a premier movement of women rewriting the rules of modern commerce, one definitive story at a time. New episodes deliver partner-level value every Tuesday.

All Episodes

Badass Women in Business

From Best Kept Secret to Booked Out: The Visibility Playbook with Christina Lenkowski

August 26, 2025 • Aggie & Cristy • Season 4 • Episode 39

0:00 | 46:40

Send us Fan Mail

What if the real ROI of being on a podcast isn't the interview itself, but the relationships that come afterward?

In this high-energy, straight-talking episode, we sit down with Christina Lenkowski, founder of Publicity by Christina, to hear how she transformed her PR background into a niche agency that helps women entrepreneurs get visible, get paid, and get taken seriously. Christina has landed her clients on more than 900 top-rated shows and has appeared on 100 podcasts herself. She knows what works, what doesn’t, and why visibility isn’t just about showing up.

She shares how she built her business by doing the opposite of what most agencies do, how she tracks real visibility metrics in her own company, and why she believes podcast guesting is the most powerful tool in a business owner’s playbook.

If you’ve ever wondered how to stand out, what to prioritize when you pitch, or how to turn one podcast into long-term opportunity, this episode will show you how to stop playing small and start showing up where it counts.

Episode Notes

In this episode, Christina shares:

Why podcast guesting still works and how to approach it strategically
The biggest misconceptions business owners have about publicity
What she changed when leaving agency life to build her own business
How she uses a “visibility KPI” to track ROI and growth
Why strong host relationships often lead to consulting, speaking, and long-term leads
Why podcasts are perfect for introverts
What she learned from launching a course that flopped—and how she bounced back

Plus, Christina shares the one thing every guest should do before a show, and how being prepared sets you apart from 90% of people showing up to the mic.

Guest Contact Info

Christina Lenkowski
Founder, Publicity by Christina

Website: https://www.publicityxchristina.com
Instagram: @publicityxchristina
Facebook: Publicity by Christina
Email: corinne@publicityxchristina.com

---

Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here: