Burn the Playbook: How Kate Wolff Built Four Companies, Raised Millions, and Rewrote the Rules Artwork

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Badass Women in Business

Burn the Playbook: How Kate Wolff Built Four Companies, Raised Millions, and Rewrote the Rules

September 02, 2025 • Aggie & Cristy • Season 4 • Episode 40

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Kate Wolff walked away from big agency life with no safety net and built four companies from the ground up. Lupine Creative. No Sheep Studios. Do the WeRQ. LumiTerra. Each one different. Each one intentional. And each one pushing against the industry norms she was told to follow.

In this episode, Kate tells the truth about launching a business weeks before the pandemic hit, losing everything, then rebuilding on her own terms. She shares what it really takes to close a Series A as a queer founder, how to scale without selling your soul, and why the best leaders are the ones willing to sit in the discomfort. This is not a highlight reel. It is an unfiltered look at ambition, failure, fundraising, and the fight to build something that actually matters.

If you're building anything at all, press play. Kate’s story will make you rethink what’s possible.

In this episode, we cover:

Why Kate left the traditional agency world to build her own path
How launching right before the pandemic forced her to fail fast and rebuild smarter
What actually goes into closing a Series A as a queer founder in a trade war
The emotional cost of leadership and why being uncomfortable is part of the job
Building brands that hold real cultural value and impact
Creating space for queer visibility through Do the WeRQ
The marketing mistakes that crush burn rate and how to avoid them
What founders need to know before taking outside capital
How Lupine and LumiTerra work together to bring sustainable products to life
What joy and hard work really look like when you're doing both at full speed

Mic drop moments:

“If you’re not willing to sit in the bad, you don’t get to touch the good.”
“You do not have a company if you don’t know where the money is coming from.”
“The value is not just in the product, it’s in the thought behind it.”

Guest Contact Information

Kate Wolff
Founder and CEO, Lupine Creative
Co-Founder, No Sheep Studios, LumiTerra, and Do the WeRQ

Website:
Email: kate@lupinecreative.com
Lupine Creative: https://lupinecreative.com
The LumiCup: https://lumicup.com/
Facebook: https://www.facebook.com/LupineCreative/
LinkedIn: https://www.linkedin.com/in/kate-wolff-she-her-hers/
Instagram: @lupinecreative @thelumicup

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