Badass Women in Business

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Badass Women in Business

How to Build a Brand That Blooms: Ashley King on Letting Go, Leveling Up, and Creating Brands That Convert

November 11, 2025 • Aggie & Cristy • Season 4 • Episode 47

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What happens when a fashion designer and magazine editor turns her creative eye toward helping women entrepreneurs grow their brands and themselves? Ashley King, founder and CEO of BLOOM Virtual.co, joins Aggie and Cristy to share how she built a thriving creative agency that helps women step into their next level of growth with confidence, clarity, and purpose.

From her early days in luxury fashion to launching BLOOM as a way to reclaim her independence and rediscover her voice, Ashley’s journey is one of transformation and trust. She opens up about the challenges of perfectionism, the power of delegation, and why building a team with integrity can change everything.

Ashley also delivers a masterclass in brand growth, walking listeners through her simple yet powerful three-step framework: Visualize, Audit, Act, for evolving your business, website, and mindset. Whether you are rebranding, hiring, or scaling, Ashley’s insights on authenticity, alignment, and emotional connection will help you build a brand that not only looks beautiful but actually converts.

If your website, your brand, or your business no longer inspires you, this episode will remind you it is time to bloom again.

Show Notes:

In this conversation with Ashley King, you will learn:

How Ashley’s background in luxury fashion and editorial storytelling shaped her approach to brand design.
Why she founded BLOOM Virtual.co as both a personal rebirth and a mission to help other women rise.
The lessons she learned from early business partnerships and why not every collaboration is meant to last.
How perfectionism and burnout led her to discover the freedom of trusting and training the right team.
Why emotionally resonant branding is more powerful than flashy design.
How your website can and should do the work of attracting and filtering your ideal clients.
The most common website mistakes small businesses make and how to fix them.
Why your brand needs to evolve with you and how to know when it is time for a refresh.
Ashley’s three-step framework for growth:
1. Visualize the Future You – Get clear on who you are becoming and how your brand reflects that.
2. Audit What Is Holding You Back – Identify the habits, systems, or people that no longer align.
3. Take One Brave Step Forward – Delegate, redesign, or launch, whatever it takes to move toward your next level.

Contact Ashley King:

Website: https://www.bloomvirtual.co
LinkedIn: https://linkedin.com/in/ashley-k-7a144611
Instagram: https://www.i

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