Badass Women in Business
Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.
Hosted by seasoned business owners, growth partners, and exit strategists Cristy O’Connor and Aggie Chydzinski, this podcast moves past passive advisory to bring you directly inside the high-stakes execution of building and successfully exiting companies on your own terms.
As hands-on growth partners who actively engineer scale and value alongside founders, we deliberately strip away the superficiality of traditional corporate highlight reels. Instead, we dissect the raw, hard-earned operational strategies and profound psychological shifts required to unlock true enterprise value.
Each week, our conversations turn systemic business obstacles into high-velocity execution plans, offering sophisticated, real-world frameworks for ambitious women who are leading teams, optimizing cash flow, and engineering highly scalable, exit-ready companies.
Whether you are in the trenches of bootstrapping an innovative startup, navigating complex partnership dynamics, or designing the ultimate monetization strategy for your life's work, this podcast provides the active strategy needed to drive valuation and claim full autonomy over your future.
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Badass Women in Business
Meredith Farley: From Corporate Leader to Founder and Owning Your Voice on LinkedIn
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In this episode of the Badass Women in Business podcast, Aggie and Cristy sit down with Meredith Farley, founder of Medbury, an agency that helps executives and founders turn their real world experience into credible thought leadership on LinkedIn.
Meredith shares her journey from being a writing major during the 2009 financial crash to spending 13 years inside a fast growing content agency, eventually stepping into senior leadership. After being laid off just days after closing on her home, she made the decision to bet on herself and build Medbury.
The conversation dives into the mindset shift from corporate stability to entrepreneurship, the loneliness and self doubt that show up in year one, and why so many capable women remain invisible despite their expertise. Meredith also breaks down her practical LinkedIn framework and explains how visibility, when done right, does not require constant posting but clarity, consistency, and courage.
Key Topics Discussed
• Transitioning from corporate leadership to entrepreneurship
• Navigating a layoff and using it as a catalyst for growth
• The mindset challenges of the first year in business
• Perfectionism and why women are often harder on themselves
• Gender bias and visibility in business
• Building authority on LinkedIn without posting every day
• Creating content that aligns with your profile and positioning
• Identifying and refining your ideal client over time
• Balancing enterprise clients with solopreneurs
• Letting go of the myth of the “perfect business person
About the Guest
Meredith Farley is the CEO and Founder of Medbury, an agency specializing in LinkedIn strategy and content for executives, founders, and enterprise teams. With more than a decade in senior leadership roles at a global content marketing agency, Meredith combines operational experience with strategic visibility. She works with clients across the U.S. and leads a growing team focused on building credible, sustainable thought leadership.
Connect with Meredith
- Website: https://www.medburyagency.com
- LinkedIn: https://www.linkedin.com/in/meredith-farley/
- Email: meredith@medburyagency.com
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