From Survival Mode to CEO: How Natasha Golinsky Rebuilt Her Business, Beat Cancer, and Found a New Mission Artwork

Badass Women in Business

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From Survival Mode to CEO: How Natasha Golinsky Rebuilt Her Business, Beat Cancer, and Found a New Mission

March 17, 2026 • Aggie & Cristy

0:00 | 48:22

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What happens when life forces you to step away from the business you built?

In this episode of the Badass Women in Business Podcast, Aggie and Cristy sit down with Natasha Golinsky, founder of On Purpose Projects, a custom web and e-commerce development agency based in Vancouver, Canada.

Natasha has spent more than a decade building her agency without ever being a web developer herself. Along the way she learned the hard lessons most founders face: underpricing services, dealing with scope creep, people pleasing with clients, and figuring out how to actually build a profitable business.

Then life threw her a curveball.

After being diagnosed with stage two breast cancer, Natasha had to step away from the day-to-day operations of the company she built and trust someone else to run it. What followed was one of the hardest transitions any founder can experience: letting go of control.

In this candid conversation, Natasha shares what it really looked like to hand over leadership, how she navigated the emotional side of stepping out of the business, and the unexpected loneliness many founders feel when they are no longer needed in the same way.

She also dives into something many entrepreneurs rarely talk about: the connection between trauma, mindset, and business growth. Natasha opens up about how childhood experiences shaped her relationship with boundaries, conflict, and pricing, and how healing those patterns helped her transform both her life and her company.

Now in a new chapter, Natasha is exploring trauma-informed coaching and thought leadership to help entrepreneurs expand their comfort zones and build businesses that support their lives instead of consuming them.

In this episode, we discuss:

• How Natasha built a successful web development agency without being a technical founder
• The mistake that kept her business busy but unprofitable
• How learning scope management changed everything
• What it takes to step out of the day-to-day operations of your company
• Why letting your team fail is part of real leadership
• The hidden trauma patterns that impact pricing, confidence, and boundaries
• Why mental health is critical for long-term entrepreneurial success

Connect with Natasha Golinsky

Website: www.onpurposeprojects.com
LinkedIn: https://www.linkedin.com/in/natashagolinsky/

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