Badass Women in Business

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Badass Women in Business

How Scarlett Leung Built a Beverage Brand Into 2,000 Stores and Learned When to Walk Away

May 19, 2026 • Aggie & Cristy • Season 5 • Episode 14

0:00 | 49:42

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Scarlett Leung, co-founder of Pretty Tasty, joins us for an honest conversation about what it really takes to build a modern consumer brand. From turning around retail businesses and launching companies from scratch to rebuilding after founder heartbreak, Scarlett opens up about the realities behind entrepreneurship, leadership, fundraising, and growth.

Scarlett never planned to become a founder, but after careers in luxury retail, finance, wellness, and consumer brands, she found herself building one of the fastest-growing beverage brands in the country. In this episode, she shares the real story behind scaling Pretty Tasty, navigating painful co-founder fallout, raising capital, and learning that resilience sometimes means letting go...

Key Takeaways

Why Scarlett walked away from a company she helped build
The co-founder lessons every entrepreneur needs to hear
How Pretty Tasty scaled to 2,000+ retail doors in its first year
What investors actually look for in founders and brands
The truth about founder salaries, fundraising, and exits
How relationships and reputation can accelerate growth
Why resilience is about adaptability, not just pushing through
The emotional side of leadership and identity as a founder

Timestamps

05:40 From Deloitte to luxury retail and running a $200M business
15:20 The co-founder conflict that changed everything
33:45 How Pretty Tasty was created and positioned in the market
45:10 Scaling into CVS, Sprouts, and Target
58:30 Founder identity, ego, and learning to let go

Resources Mentioned

Pretty Tasty
BevNet Best New Beverage Award
MIT Sloan School of Management
Deepak Chopra Wellness
National Board for the Diabetes Research Institute

Connect with Scarlett

Instagram: @drinkprettytasty
LinkedIn: Scarlett Leung
Website: prettytasty.com

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