Badass Women in Business

Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.

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Badass Women in Business

Building a Franchise Brand Around Care, Systems, and Self Belief with Nuttha Goutier

July 07, 2026 • Aggie & Cristy • Season 5 • Episode 21

0:00 | 42:42

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Nuttha Goutier built Sabai Thai Spa from less than $1,000, a clear vision, and a deep belief that wellness should feel like belonging, not a transaction. In this conversation, she shares how Thai hospitality, community care, disciplined systems, and a staff first culture helped turn one spa into a growing franchise brand with ambitious expansion plans across Canada and beyond.

Show Notes

Nuttha’s story is a powerful reminder that the strongest brands are not built only through capital, polish, or speed, but through a clear point of view, a repeatable customer experience, and the courage to protect the culture that made the business work in the first place.

How Nuttha translated the warmth of Thai village life into a spa experience designed around all five senses, genuine hospitality, and emotional connection.
Why Sabai Thai Spa grew through grassroots marketing, word of mouth, community trust, and a customer journey that made people feel deeply cared for.
How systems, training, and operational discipline allowed Nuttha to step out of the day to day business and prepare the brand for franchise growth.
Why she believes staff come before customers, and how caring for the team creates the kind of service culture customers can feel immediately.

Guest Contact & Connect

Nuttha Goutier is the founder of Sabai Thai Spa, a Thai inspired wellness franchise built around hospitality, care, and community.

Website: https://sabaithai.com/
LinkedIn: https://www.linkedin.com/in/nutthagoutier/
Instagram: https://www.instagram.com/nutthagoutier/
Facebook: https://www.facebook.com/profile.php?id=61573378331497

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