Badass Women in Business

Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.

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Badass Women in Business

Scaling a Purpose-Driven Coffee Brand from Garage Roasting to National Retail with Jillian Salinas

July 14, 2026 • Aggie & Cristy • Season 5 • Episode 22

0:00 | 48:45

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Jillian Salinas, founder of Beach City Coffee, joins Badass Women in Business to share how a backyard roasting hobby became a national retail brand rooted in community, sustainability, and resilience. Her story offers a grounded look at what it takes to rebuild after disruption, enter major retail without a clear roadmap, and grow without abandoning the values that made people care in the first place.

Show Notes

The Strategic Focus:
This conversation explores the long game of building a values-led consumer brand, where staying power comes not from chasing every opportunity, but from staying deeply connected to community, moving quickly when the market shifts, and making operational choices that reflect the company’s original purpose.

Key Takeaways:

Community can become a strategic advantage. Jillian’s growth was not built only on product quality, but on relationships, trust, and a brand story people could believe in.
Resilience often means rebuilding before you feel ready. When Beach City Coffee’s original revenue stream disappeared during the pandemic, Jillian had to pivot quickly and pursue retail growth without a perfect roadmap.
Sustainability has to survive scale. Beach City Coffee’s compostable, PFAS-free packaging reflects Jillian’s belief that environmental responsibility should be built into the business model, not added later as a marketing layer.
Purpose-driven growth requires discipline. As the brand expanded into major retailers, including Whole Foods, Walmart, Kroger, Ralphs, Frys, and King Soopers, Jillian stayed focused on protecting the principles that shaped the company from the beginning.

Guest Contact & Connect

Jillian Salinas is the founder of Beach City Coffee, a Redondo Beach-based coffee brand that grew from small-batch roasting into a national retail presence while championing compostable packaging, community, and ocean-conscious business practices.

Connect with Beach City Coffee:
Website
Instagram
LinkedIn
Facebook
TikTok

To connect with more women building bold, values-led businesses, join the proveHER community and read the companion blogcast.

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