Reinvention Without Permission: Jane Bertch on Building La Cuisine Paris and Starting Again at Any Age Artwork

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Reinvention Without Permission: Jane Bertch on Building La Cuisine Paris and Starting Again at Any Age

July 21, 2026 • Aggie & Cristy

0:00 | 48:57

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Jane Bertch left corporate banking, moved through London into Paris, and built La Cuisine Paris into the largest English language French cooking school in the city, despite having no culinary background and no perfect plan. In this conversation, she shares why clarity comes through action, how community turns an experience based business into something durable, and why women should stop waiting for permission to begin again.

Show Notes

Jane’s story is a masterclass in founder reinvention, not as a polished leap from certainty to success, but as a lived process of testing, adapting, listening to clients, and building community around an idea that once felt wildly impractical.

Clarity comes through action: Jane makes a powerful case for practicing in public, reminding women that waiting for complete readiness often delays the very learning that creates confidence.
A lasting business is built through responsiveness: La Cuisine Paris grew through relationships, word of mouth, client trust, and constant adaptation, proving that beautiful ideas only survive when they meet real market desire.
Community is not a soft asset: From her cooking school to her retreats and future work with women entrepreneurs, Jane shows how the right people, in the right environment, can help women see and step into a larger version of themselves.
Reinvention belongs at every age: At 50, Jane is expanding beyond La Cuisine Paris into women’s development, retreats, writing, and entrepreneurial support, carrying the message that it is never too late to plant the tree.

Guest Contact & Connect

Jane Bertch is the founder of La Cuisine Paris, author of The French Ingredient, and creator of women centered experiences through JCMB Consulting, including retreats, entrepreneurial programs, and her Substack, Prompts from Paris.

Website: La Cuisine Paris
Email: contact@janebertch.com
Phone: 00 33 6 25 58 80 83
LinkedIn: Jane Bertch on LinkedIn
Instagram: @janebertch
Substack: Prompts from Paris

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