Badass Women in Business

Welcome to The Badass Women in Business Podcast, the definitive space for unfiltered, tactical insights into female entrepreneurship, enterprise scaling, and business monetization.

Hosted by seasoned business owners, growth partners, and exit strategists Cristy O’Connor and Aggie Chydzinski, this podcast moves past passive advisory to bring you directly inside the high-stakes execution of building and successfully exiting companies on your own terms.

As hands-on growth partners who actively engineer scale and value alongside founders, we deliberately strip away the superficiality of traditional corporate highlight reels. Instead, we dissect the raw, hard-earned operational strategies and profound psychological shifts required to unlock true enterprise value.

Each week, our conversations turn systemic business obstacles into high-velocity execution plans, offering sophisticated, real-world frameworks for ambitious women who are leading teams, optimizing cash flow, and engineering highly scalable, exit-ready companies.

Whether you are in the trenches of bootstrapping an innovative startup, navigating complex partnership dynamics, or designing the ultimate monetization strategy for your life's work, this podcast provides the active strategy needed to drive valuation and claim full autonomy over your future.

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Badass Women in Business

Turning Fandom Into Revenue Without Losing the Brand with Veronica Hart

August 11, 2026 • Aggie & Cristy • Season 5 • Episode 26

0:00 | 51:53

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Growth in entertainment is no longer just about getting attention; it is about turning emotional connection into live experiences, licensing, merchandise, sports, and global partnerships without diluting what people loved in the first place. Veronica Hart, Chief Growth Officer of RWS Global, unpacks how leaders can build new revenue streams, protect brand integrity, and create momentum in complex markets while making sure women are not waiting for permission to claim their seat at the table.

SHOW NOTES

Strategic Focus

This conversation explores the discipline behind modern brand growth: how companies decide when an idea has enough audience demand to expand, how leaders build alignment across creative and commercial teams, and why women’s perspectives are not a side conversation but a business requirement when companies are trying to reach the full market.

Key Takeaways

Brand expansion works when companies understand where fans are emotionally invested, then create products, experiences, and partnerships that feel like a natural extension rather than a cash grab.
Live experiences are becoming a serious growth channel because consumers need a compelling reason to leave the couch, show up in person, and participate in a story beyond the screen.
Women leaders bring a critical lens to growth strategy because companies often leave meaningful revenue untapped when they fail to account for women as consumers, decision makers, and cultural drivers.
Veronica’s career shows the power of taking an opportunity further than assigned, especially for women who have been conditioned to ask for permission when the better move is to take the work, run with it, and raise the standard.

GUEST CONTACT & CONNECT

Veronica Hart is the Chief Growth Officer of RWS Global, where she leads growth strategy across live entertainment, brand experiences, licensing, merchandise, and global partnerships. Her career includes executive leadership roles at Paramount, CBS Consumer Products, Sesame Workshop, The Jim Henson Company, and HIT Entertainment, as well as service as Chair of the Board for Licensing International.

Website: www.rwsglobal.com
LinkedIn: linkedin.com/company/rws-global/
Instagram: @rwsglobalofficial

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