Badass Women in Business
Missy Wright: What Actually Makes a Franchise Work (And Why Most People Get It Wrong)
Mar 31, 2026
Season 5
Episode 7
Aggie & Cristy
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Missy Wright did not plan on a career in franchising, but once she got in, she saw the impact it can have on people’s lives and never left.
In this episode, Missy breaks down what really makes a franchise successful, what separates the people who thrive from the ones who struggle, and what most people misunderstand before they invest. We also talk about what it takes to scale a brand the right way and what happens when companies grow too fast.
This is not a surface level conversation. We get into the responsibility that comes with guiding people into business ownership, how to make better decisions as a leader, and why following the system matters more than people think.
We also talk about life outside of work. Missy shares what it looks like to lead at a high level while raising two young kids, how she sets boundaries, and why taking care of yourself is not optional if you want to sustain success.
Show Notes
Missy Wright is the Vice President of Franchise Development at Five Star Franchising. She has worked across multiple industries and has helped bring hundreds of people into business ownership.
In this episode, we talk about:
- The difference between entrepreneurship and franchising
- Why franchising can reduce risk if done right
- What actually makes a franchisee successful
- The biggest mistakes people make when buying a franchise
- Why following the system matters more than people think
- What happens when brands grow too fast
- How to evaluate a franchise opportunity
- The role of marketing, hiring, and decision making in success
- How strong brands maintain culture as they scale
We also talk about:
- The responsibility of guiding someone into business ownership
- Learning to say no to the wrong candidates
- How sales should actually be approached
- Balancing leadership and motherhood
- Setting boundaries and protecting your time
- Why taking care of yourself is not selfish
Connect with Missy Wright
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