The Shadow Business Podcast
What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it?
Hosted by business coach and systemic guide Sarah Berckenkamp, The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership.
Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should.
This is not just another business podcast.
It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently.
For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.
The Shadow Business Podcast
I figured out why coaches and creatives are not making sales and it is embarrassing
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Okay so I need to ask you something.
You have an offer.
You know it is good.
Your clients who do buy are obsessed with it.
So why are not enough people buying it?
It is not your content.
It is not your audience.
It is not the algorithm having a weird week.
It is one of four sales shadow archetypes that is quietly running your entire sales energy.
And in this episode I am introducing all four of them.
I made a free five question quiz that tells you exactly which archetype is running your sales right now and what to actually do about it.
Download it at bureausbb.com/sts.
Takes two minutes.
Will make you go oh. oh no.
And if you are ready to do something about it
Shadows to Sales is my four week mastermind where we find your block, build your copy, create your sales process, and get you making actual sales before the four weeks are even over.
Not after. During. All the info is also at bureausbb.com/sts.
Come find your shadow. And then come sell something.
🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis
💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application
📲 Follow Sarah:
- Instagram: instagram.com/sarahberckenkamp
- Threads: threads.com/@sarahberckenkamp
- LinkedIn: linkedin.com/in/sarahberckenkamp