The Shadow Business Podcast
What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it?
Hosted by business coach and systemic guide Sarah Berckenkamp, The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership.
Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should.
This is not just another business podcast.
It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently.
For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.
The Shadow Business Podcast
Meet Your Sales Shadow - What Jung Would Say About Why You Can't Close Sales
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Okay so. You know your archetype. You know what you do. But do you know WHY you keep doing it even when you can see it happening in real time?
That is what this episode is about.
We are going one layer deeper than the archetypes today; into the Jungian shadow underneath each one. The part your psyche built a long time ago to keep you safe. The part that is now quietly running your entire sales energy without your permission.
Don't know your archetype yet?
The free five question quiz is at https://bureausbb.com/salesquiz - takes two minutes and will make everything in this episode click into place.
Ready to actually do something about it? Shadows to Sales is open.
All the details at bureausbb.com/sts.
🎁 Free Hypnosis — Unblock Your Yes:
In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis
💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application
📲 Follow Sarah:
- Instagram: instagram.com/sarahberckenkamp
- Threads: threads.com/@sarahberckenkamp
- LinkedIn: linkedin.com/in/sarahberckenkamp