Unicorn Leaders

Ep. 30: Pick Your Goliath: Ray Newal on Building Davids That Actually Win

Unicorn Labs - Fahd Alhattab Season 2 Episode 10

In this episode, Fahd sits down with Ray Newal—startup advisor, ex-Microsoft and Yahoo exec, and a founder who moved across the world to build tech that mattered. Ray’s journey spans from selling ads for AltaVista to leading Techstars India, but it’s his time building in emerging markets that shaped his sharpest lessons.

They explore what makes the real difference in David vs. Goliath battles: choosing the right Goliath to fight, timing your moves, staying close to your customer, and building the kind of team that can evolve across the S-curve of growth. Ray shares how he once thought his biggest competitor was TV—only to realize it was a guy at a cigarette stand sideloading pirated content onto SD cards.

From Canada to India, from corporate giant to hands-on founder, Ray’s story is a masterclass in strategy, humility, and helping Davids last long enough to land a real punch.