Ep 52 Behind The Pod: How To Grow Your Podcast & Our Struggles And Story

🎙️ Welcome to our latest episode where we take you behind the scenes of our podcast journey. Join us as we discuss the evolution of our content, strategies for growth, and the art of engaging storytelling.

Key Moments:

• 00:00: Introduction and Opening Thoughts
• 05:15: Discussing Podcast Identity and Growth
• 10:30: Challenges in Content Creation and Consistency
• 15:45: Insights on Guest Selection and Episode Planning
• 20:20: Strategies for Audience Engagement and Growth
• 25:35: Reflecting on Past Episodes and Future Directions
• 30:50: Closing Remarks and Teasers for Upcoming Content

Don't forget to like, comment, and subscribe for more behind-the-scenes insights and engaging discussions!

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Transcript

00:01:35:06 - 00:01:55:06
Unknown
So they now say, Look at this, look at this. Yes. No, but we've had all great gas. It's just the caliber to keep it going is like, Here's the thing though, you can have gas and no one knows we've talked about this and just make it the most intriguing story they've ever read a lot. But that's all comes down to editing title thumbnail.

00:01:55:06 - 00:02:12:02
Unknown
This is like, how do you bring these people in? Which I think is a problem. Like, well, I think also it comes down to podcasts in general. Like I think there's a lot of categories. Like a great example of that is the Sean Ryan show. You watch that guy ever show like military people on. Yeah. Okay. Yeah, yeah.

00:02:12:04 - 00:02:34:03
Unknown
Okay so he has people on that are not really names, but he tells their story. And that you watch that to listen to people's story. There are podcasts like Joe Rogan, where you watch to entertain and also learn something sometimes about people that you see on the Internet or TV or whatever. Then there are pure educational podcasts like Colin and Samir.

00:02:34:05 - 00:02:49:23
Unknown
Then there are pure entertainment like full cent. I feel like the problem is we've come into a position where we have blended a majority of things, which I believe makes our podcast extremely unique and why people like it. One day we've got this crazy criminal, the next day we've got this awesome business person. We're blending the two together.

00:02:50:01 - 00:03:03:23
Unknown
The problem is, I feel like when we got on this strain of just con artists, con artist counter is kind of counter artists, which is cool and fun to good story. But then also comes down to like, what do we want to be and how do we want to be perceived? Because the diary of a CEO has it dialed.

00:03:04:01 - 00:03:19:19
Unknown
That guy tells people stories, he has important people on, and he's still able to capture the audience the same way and tell the story the same way we did with con artists, but with entrepreneurs and now like celebrities and big time people. Just like we need to find our diary of the CEO. Yes, that's what we need to find.

00:03:19:19 - 00:03:26:02
Unknown
I think our lack has stemmed from just not knowing who we are. We have an identity issue right now. We have an identity

00:03:26:02 - 00:03:37:07
Unknown
But yeah, know that they do a great job at I think there's a difference between having a very popular guest on and having a create a very interesting position on of some of what people do.

00:03:37:08 - 00:03:57:08
Unknown
Like for example like for the podcast I'm going to start and I'm trying to find gas right now which I see your fucking, your, your headaches for trying to find them is like I'm trying to think, okay, what in the guitar community, for example, where I'm doing is an interesting thing that no one has thought of that or knowing that people are like, Ooh, I wonder how that works.

00:03:57:14 - 00:04:22:12
Unknown
Like in my case, there's this thing for guitars, amps, simulations, a new thing, absence. And it's not, you know how they have amp amplifiers for guitars and each one's different. They make different sounds and such with technology. Now how good is they're simulating these? So you can just get a little stomp box or program on your computer and you have that exact same sound and they're using A.I. and all these things in your head to make these software.

00:04:22:12 - 00:04:47:15
Unknown
So there's a really cool and cool, newer neural neural DSP that's doing a really well. I want to get that guy and see, okay, how the fuck do you start that? Yeah. What goes into making a software like this for guitar? Like, how do you do this? Like, stuff like that? And what I was trying to get to is the, there's, there's been having a really popular gas and just having a cool guy who has a really cool position or something he does and being able to explain it and show us the eyes.

00:04:47:20 - 00:05:08:06
Unknown
this is really fucking dope. You guys are going to want to know about this. It's all about how you advertise. Great example to like, a deal that we're going to have on guys. Got a really interesting story, but you're not really focused on a deal. You're focused on the product that he built, right? He's got the very first affordable, best haptic feedback, prosthetic arms and legs that you can have right now.

00:05:08:08 - 00:05:28:14
Unknown
That's bad ass. People should see that. People should hear about that. And on top of it, he's raised millions of dollars to make that vision a reality. That's cool. People need to learn about that. But then it's like they like him, but they don't really like it's not like you're you're doing the podcast for him. You're doing it for what he's built and the people get to know him on the back burner, which is why podcasts are cool.

00:05:28:16 - 00:05:48:05
Unknown
Sometimes they feel like we've tried to learn about people. You know, I'm saying, Yeah, they're still hooked up on the word. People don't give too much of a fuck about the guy who just started a company. They care about the company he built. Correct? And I think sometimes when we have some of these people on that, we've, you know, some of these people that like maybe not everyone knows we focus too much on their who they are versus what they've done.

00:05:48:07 - 00:06:09:02
Unknown
So it's not his advertising. It's not his advertising friendly. No one really gives a shit. They're like, okay, that's great. You know, I don't know the guy. Like even great, great thing, right? Sean Ryan had Louie SHAPIRO on here today. Yeah. So that didn't really ask him about himself. Wasn't only about how he got into journalism about his it was about what did he get, how is the cartel operating, what's going on, which some of those clips hit for us.

00:06:09:02 - 00:06:28:18
Unknown
We spent half of the time learning about how we got into journalism and where he lives and how he does this. Then the rest of the combo was awesome, which I think there is a blend of both, but I feel like people are starting to get so good at podcasting, like it really is becoming a teach TV now and I think people need to approach it like TV because we're coming in and we're just getting to know people.

00:06:28:18 - 00:06:42:23
Unknown
The research that we should be doing, the shit that we should be. I feel like we should be talking offline, but I think people are interested in this. We should be dialed so deep into what these people are and then we should have a strategy for how we're going to launch this thing. How is it going to look?

00:06:42:23 - 00:06:55:01
Unknown
What are people going to care about? What are we going to pull out of this thing? What's the energy like, the tone, like the message, Like these are important things that teams eventually do for you. But this is how you actually get to the next level. Podcasts, all these people that you feel are just shooting the shit on a show.

00:06:55:01 - 00:07:14:01
Unknown
They've got writers, producers, guest appearance, talent managers, like they've got a whole team behind them. It's building the show. We need to do that as a three man crew. And that's the difference between a podcast that takes off and a podcast that does not take off. You're going to sit in your room for the rest of your life talking about the baseball game, or you're going to become like a next gen.

00:07:14:03 - 00:07:32:01
Unknown
You either have to level up your podcast because you're competing with the only person that kind of disobeys this rule is Shane Gillis is in the fucking living room. Well, he's also a comedian, so we sense, yes, he's not going to have a Navy SEAL on and like, be serious. No, no, no, no. But but it's just I get what you're saying.

00:07:32:01 - 00:07:46:06
Unknown
Like, I lost my train of thought. What were you just talking? You were talking about how shingles disrupts that idea about doing in his living room. Yes. That's why I'm saying leveling up the podcast. Like now, since podcasts are so popular, everyone has one to stand out from the crowd. You do have to level up what you're doing production wise.

00:07:46:09 - 00:08:13:23
Unknown
You can't just have audio. You can't do that. Who the fuck there's very little people that have a just an audio only successful podcast. Now it's video focus nowadays for video focus, That's the only way you can advertise it. And not to mention like the content is so important now too. And you guys think about right? It's almost like nowadays when you really do think about it, not as many people are watching Letterman or the late night show, but when they were, it was like you're either SNL or you're on.

00:08:14:01 - 00:08:32:04
Unknown
What was Spike TV, right? It really that's because, like, people might watch you and they might enjoy you, but like, there's a level of attention and effort that it takes to become SNL or become the Letterman of that of that time, which nowadays is like some of these big podcasters do it so fucking well. But it does. It's a business.

00:08:32:04 - 00:08:54:16
Unknown
It's an entertainment company unlike anything else, like a business. It takes time to to really upgrade and, you know, know your business and know what you're, you know, what you should be doing and what you should be using. Know what works, what doesn't work. A B tests like just flows to this sort of this works like what I was thinking is like, okay, the people online who talk shit, this is like three guys in a room talking about it.

00:08:54:17 - 00:09:13:12
Unknown
Yeah, that's great. We could just be three guys that don't. We don't necessarily have an interesting story at all. No, but it's okay. Or what we could be really great at is figuring out what's great about other people's stories. That's. That's why I feel like we need to be really good, become the best interviewers, become the best interviewers, and become not even like I don't like interview connector.

00:09:13:13 - 00:09:31:15
Unknown
We're connecting. Yes, our guests with the audience. We're we're just we're we we have a platform where we can tell us my story. Super, super. Well, that has to be done through production, through editing, through the clips, through that out through consistency, see through all this. Like it's a number of things and see, that's fucking beautiful. That is, that is amazing.

00:09:31:15 - 00:09:51:02
Unknown
I like that. That's what we're lacking that. That's what we need. Yes, for sure. And I think that through, you know, it's just time spent, obviously, you know, you got to work at it like anything else, but you'll get there. But you need to you need to work at it. It's the sets, the base and mean and you don't really know like, Yeah, think about it too, bro.

00:09:51:04 - 00:10:07:15
Unknown
Look at square waves, for example. When we started this thing, we were four one doing it part time. We were doing like a little bit of apps, a little bit social. We didn't know we were. We're in a company. We're just kind of two kids doing websites and shit. Then we become a full time company, right? And we're social media doesn't even make sense.

00:10:07:17 - 00:10:28:09
Unknown
And then we're back and forth on that. A year goes by, now we're marketing, another year goes by, we're marketing and creative, another year goes by. We finally figured out who we are, what we're good at, the target audience, and now we're starting to make a shit ton of money. But that was a three year grind to even show, and we're probably going to change in the next three years of who we are, What we do and what we support is always evolving.

00:10:28:10 - 00:10:40:18
Unknown
But the problem is that people give up in between that one and three year where they're like, I'm not seeing it. It's not great at all. Okay, Yeah, yeah, we got we got a hundred thousand subs. It's okay. But I don't know, like, how do we get to the million? I don't know. Like, am I really good at this?

00:10:40:18 - 00:10:57:19
Unknown
You start to self doubt. She got to stick through it and like always test it. That's why I like I know we always joke around about new sets and like new logos and shit, but that's the process I think that it really takes for us to understand who we are, what we're doing, who we're hitting. And it's okay to go through that journey because eventually the people that have been with us since day one are going to follow us through that journey.

00:10:58:00 - 00:11:12:18
Unknown
Hey, remember when they were in that little fucking little office in the green room? Yeah, I remember when they remember when they had the phones propped up on the side and they were on two couches. They'll see us come throughout this journey while we're trying to figure it out and then put on a great show with people and then our energy on the show.

00:11:12:23 - 00:11:37:13
Unknown
How are we doing better. Can we do a better job talking, communicating, presenting ourselves like So it's a craft, you know, people don't realize it's a fucking it's hard. I mean, it seems easy to sit and talk, but like, fucking sit down and talk to people don't realize it's an effort. YouTubers obviously do because it's the same thing, but they don't understand the part of you you need to know how to for podcast is even worse because you know how to use a camera.

00:11:37:15 - 00:11:54:23
Unknown
You know how to do lighting. You need to be handy somewhat to put shit together. You can't just everyone have a good side if you're doing it yourself in your limited funds because you know you're not a million subscriber podcast, so you don't have money to spend. So you have to work for that. You got make the money, put it together, and then you have to know how to edit.

00:11:55:02 - 00:12:10:10
Unknown
You have to know how to do Photoshop. You're not a video editor. You have to know how to upload to, you know, all these pulling off the platforms. You have to know how to do social media. You need to know how to do this. There's so many different things you got to master to really take off. There's so many things and then do it again and again.

00:12:10:10 - 00:12:28:05
Unknown
And just like the dedication it takes to be able to have a video you think is the worst part. When you think I do videos, I do well and it does dog shit that is the worst. Like when, when, when it was over videos. We still get videos that did that do shit all the time. Every week there's these do shit and there's ones that take off.

00:12:28:05 - 00:12:48:09
Unknown
It's just a slow grind of really big hit views. Go up a little bit, drop really big, hit a little bit higher this time, drop a little bit. Another big hit. It's just it's a constant grind. Not every episode is going to hit, but there's a be an episode for everyone, not every episode for everyone, especially for a podcast like ours, where we're still figuring it out.

00:12:48:11 - 00:13:01:00
Unknown
Like when there's going to be an episode that does like 20 million views and it's going to just put you on the map for a few minutes and then that's your time to capitalize or die. Yes, correct. When you really think about it. Correct. A lot of those podcasts get like huge and all sudden, like within a month, I don't forget.

00:13:01:00 - 00:13:26:23
Unknown
So they don't capitalize. You have to a momentum which also. I had something for you, Andy The fuck was I going to say? Momentum. Momentum? No, it was more about like it was more about the overall idea of podcasting. And like as you get going and as you grow, how the business expands at different things or being able to market a product, expand your product line.

00:13:27:01 - 00:13:43:18
Unknown
No, fuck. It was something about the growth of this thing. And like how, how we can and what your opinion is. You're talking about how a video hits big drops, video hits, big drops. It'll come, it'll come back to you. Come back, It'll come back to me. Yeah, No, but that's, that's the that's the grind of it is just being able to power through it.

00:13:43:18 - 00:14:01:13
Unknown
And especially in this business when it's a pie harder than if we were doing a regular business with the map. If we put in, we would have had a fucking successful business. Yeah, but this is way more grueling because you have to. It takes longer. You just like it. Just well, also just like I think a different you know, we also have other shit going on.

00:14:01:15 - 00:14:22:06
Unknown
Not that it's a good excuse now, but it's a legitimate thing. I mean, and another good example is like we didn't start growing our business until we started the company full time. You don't make money till you focus on something 100% like all these people. I think that I think at a certain level it makes sense. But all these people are like, you know, run seven companies, don't put all your eggs in one basket.

00:14:22:06 - 00:14:44:13
Unknown
Like they'll never grow a real company because they they're doing 10 hours here. 10 hours, they're 10 hours here. If we only reach out to ten guests a week, we might get a few a quarter. If we spend every day, focus on guest production, quality, storytelling, advertising, thumbnails like you do that for three months, 40 hours a week, the 50, 60 hours a week, You know how quickly we would get to that next level.

00:14:44:19 - 00:15:03:17
Unknown
It's hard because we're putting ten, 20 hours a week in here and there. Yeah, you know, added the week vacation, pop off. Awesome happens, work happens, life happens, whatever pop back. It's, you know, it's a grind. It's obviously what everyone faces. It's not like a new problem that anyone's facing, but it is a real thing. Like if you had nothing to do Saturday to Saturday, but just focus on this.

00:15:03:19 - 00:15:24:12
Unknown
The amount of growth that you would see in the amount of money you make would literally double. Yeah. I think it also that also the aspect of it is just being able to put aside fun times and that's it's like with every business you got to cut out going out be going out like that. If you if you really want to grow a business, you know, you need to work the weekends.

00:15:24:14 - 00:15:42:14
Unknown
Yeah, I work and gave up on those. I'm so glad I gave up on the going out. Yeah, you've been down a minute, but. I mean I still like to go out. Everyone does. Of course I love getting in the boat, but it really when you start realizing, okay, I went out all day today, I could have done this, this, this, this, this, this, this and then the next day rolls over.

00:15:42:23 - 00:16:01:08
Unknown
fuck me. Now I'm tired from drinking the best feeling, the better feelings than even thinking about it. If you just do it one day, you're like fog. It's it's. It's such an addictive feeling, but it's so weird how for some people for me to like when I get everything done, I feel so good that I got everything done.

00:16:01:10 - 00:16:17:01
Unknown
But then sometimes it doesn't roll over. Yeah, sometimes I'll have my days or I want to do it, but I'm just I'm being lazy. Which has it, which happened. It's life. It evolves. It's also a growing process. I think that the people say that you need to go monk mode, you know, for six months. Yeah, you can do monk mode for sure.

00:16:17:01 - 00:16:32:12
Unknown
But it takes some I think it takes a minute. Maybe it's just my character and how I am. It takes a minute for me to like, adjust to just going straight in hardcore. Like, Yeah, I can do that for sure. And that's what it's going to take. But it's like a slow of all that. You don't go out this weekend.

00:16:32:14 - 00:16:48:15
Unknown
Yeah, you see, maybe you go out the weekend after that and you don't go out for two weeks. But I also think like and so on. People put too many rules around stuff bro. Like we've built a fairly sizable business. We partied every fucking weekend for three years. Yeah. Great time. We worked our fucking asses off. We're making good money, We're growing a business.

00:16:48:15 - 00:17:04:21
Unknown
You still have fun. I think those people are also the people that wake up and spend 6 hours journaling and they don't actually build the business mode to them is just shying away from girls and partying and just to read a book inside. Yeah, all you have to do is just do the thing. Even the guy who's the guy that interviews, he's got the buzz cut.

00:17:04:23 - 00:17:17:15
Unknown
You know what I'm talking. He just had to be pitched. But David, he's a British guy. fuck me. You know who I'm talking about, right? You see him? Yes, I know. He had a quote. He was like, Fucking what the fuck is his name? I always say, Ask why. I always say he's in a really dark room.

00:17:17:15 - 00:17:36:17
Unknown
Always. Not. Not Thurston, but the other guy is another British guy. Yeah, but he was talking about how, like, thinking about the thing is not doing the thing. Planning the thing is not doing the thing. Preparing to do the thing is not doing the thing. Doing the thing is the only thing that is doing the thing. And it's like a lot of people plan sit, you know, cold, plunge, sauna.

00:17:36:18 - 00:17:53:05
Unknown
It's like you didn't work. You didn't do anything to be productive. Same thing with like, just the part. Like there are a lot of times I think there is a very there is merit in strategizing because you also don't want to just winging it. I think another big problem too, is sometimes you wing it, we win it with gas, we wing it with who we are.

00:17:53:07 - 00:18:13:21
Unknown
I think you could have there's a fine line between planning and then analysis paralysis. Yes, type of thing. I think we actually do a really good job of that sometimes I think we wing it too much because we're just like, Who gives a fuck about strategy? We just you to get an episode out. And then we kind of sit here and then we just check out an episode of like the research we do 30 minutes prior to the episode, and we're like, Okay, this makes sense.

00:18:13:21 - 00:18:29:23
Unknown
We kind of have some facts. Let's spit one out. That's great. But I could imagine in my business if I were to show up to a meeting and I call this guy one time, he's got to meet next Thursday and I do a two minute search on his website prior to going into the meeting. I'm not going to be as prepared and I'm not going to perform as well.

00:18:30:03 - 00:18:42:08
Unknown
Whether if I took the day before and like did a little bit more research on the guy, which I think is just one thing that we're missing. Honestly, with boys parts, it's just I think it's just simple that I think it's simple, which is it's just us. I think for guests, we always do prepare. We do, which is good.

00:18:42:08 - 00:18:56:21
Unknown
And I think we could do even more than we do. But I think for boys pads, if we ever want to build something that's sticky that people want to come back to, we should assess what other people do and then we should be like, All right, boys, we're doing an episode next Thursday. What should we talk about? What's prevalent?

00:18:56:21 - 00:19:11:19
Unknown
What segments should we do? And then let's actually like talk about it and agree on it and then shoot some ideas, get it down and dialed and then go in. Because not only will our energy be better, we're going to flow better. I think we're just going to feel more confident. I feel like sometimes we're kind of just like, what do I say next?

00:19:11:19 - 00:19:14:14
Unknown
What I say next, what I say next. And also, like, we kind of go dad and we're like,

00:19:14:14 - 00:19:31:15
Unknown
I just think that there's like, there's little things that that, that just make you better at your craft over time. Yeah. It's also talking about stuff where you're educated into like sometimes like when we're talking about some stuff, I can add stuff to the conversation, but if we're talking about like certain parts of business, I'm not a huge business guy.

00:19:31:15 - 00:20:08:11
Unknown
I'm very interested in it, but I'm uneducated in it. So that begs the question, this I'll ask you. So then here's the thing. When it comes down to who we are, we have two options on our boys paths and they can blend sometimes, but I think we can make a distinction. The first option is people come to our boys pods to get value and learn something, whether they're learning about business news or political news, whether they're learning about something in the creator market or they're coming to this pod because they enjoy when we have guests on and they want to learn more about us, in which case we need to have like some stories about

00:20:08:11 - 00:20:22:05
Unknown
us and also talking about what's going on like this right here. Quite honestly, I'm enjoying this a lot. I am too. I feel like people are going to watch this and they're going to enjoy this because we're just having an open, honest discussion about like what's going on with the podcast, what's going on in our lives, what's happening.

00:20:22:07 - 00:20:27:09
Unknown
Then we have a big guest on and they're like, I like these guys. I fuck with these dudes and now they have a really cool guy on.

00:20:27:09 - 00:20:28:18
Unknown
like we need to do more on personals.

00:20:28:18 - 00:20:48:09
Unknown
And I think that's true because if people don't know us as much, they're not going to love the show as much because we're not always going to have a good guest on it. Yeah, Yeah. I always say like the reason people watch people, basic example, like Joe Rogan, I'm very interested in like, Joe Rogan's going to ask him certain types of questions I really want to hear.

00:20:48:13 - 00:21:01:10
Unknown
Yeah, like totally. That's like a majority of like, yeah, Amazon. I want to see what the fuck. Like Joe Rogan. We ask him. Yes, that's a good point. What are they going to ask? Because you know how he is. And then you also know, like think about it right? This guy sits there and just talks to people.

00:21:01:12 - 00:21:15:17
Unknown
You know, he's a Beau hunter. You know, he likes elk. Just because you've listened to the guy forever, you don't even know who this person is. But you know these intimate details about it that only a friend would know. So it makes you more inclined to want to listen to him. And then, like you said, he's going to ask him some stupid about hunting.

00:21:15:17 - 00:21:30:06
Unknown
Like no one's ever going to ask Elon Musk about elk hunting. Joe Rogan might want to watch and see what he says, because you're right, It's a good fucking point. People care about like what questions you're going to ask somebody because they know the style that you ask. Yeah, that's a really good point. See this fucking we should do this more often.

00:21:30:08 - 00:21:46:12
Unknown
I know this is like, this is like our strategy meetings is that we do very little events through video focused strategy meetings. That's actually a good idea. We just do that behind the pod. Yeah. For I mean, I think it gives and it gives a nice insight into what we're it also it gets people connected to what we're doing.

00:21:46:13 - 00:22:08:05
Unknown
Like yes people can see that what the fuck we're going through growing this, which I think is kind of a classic. But again, I'd be interested in this person because like I also like podcasting obviously. So it's different. Some people might not, but I think this could apply to anything I say, apply to any venture you do. You do it to build a very similar process for this or a, you know, any type of business, plumbing business.

00:22:08:07 - 00:22:30:03
Unknown
That's basic ideas that are pretty prevalent everywhere. Yeah, you have a dream to do something. You're starting from scratch. You're trying to make it a reality. There's a whole process that goes into that, which I think people would get inspo from that right behind the pod. Welcome to the new show that's your name behind it, right? Yeah, in the pod, I think.

00:22:30:07 - 00:22:55:22
Unknown
I think we're on a good path. I think what we need to go back to is dedicated days. Yeah. When we stopped Dedicated days, Dedicated days when every Saturday, rain or shine, sleet or hail, guest or not, we were in the office at fucking 11 in the morning, noon, 1:00 every Saturday, dialed for 2 hours, did an episode, got it out the week after.

00:22:56:00 - 00:23:13:19
Unknown
Yeah, that's literally. And the only time we wavered is if a guest had a question or needed a waiver. When we broke that, we broke the stream of consistency that is literally if I could put our finger on one reason we are not consistent is because of that. It was like a workday. Yeah. You worked Monday through Saturday and a couple hours on your Saturday.

00:23:13:19 - 00:23:31:07
Unknown
We didn't go out Friday night or we went out a little less on Friday night, so we weren't hung over. We came in on Saturday, we ripped apart out rain, shine, sleet or hail and fucking did it. And I think is what? Because that it also gave us time. Like that was our day. Like when we sat in here another fucking day and we just ripped it out that, that, that was the last time we did that.

00:23:31:07 - 00:23:51:09
Unknown
But we used to that every single Saturday. True. Every one day a week, dedicated for 4 hours was whose fault is that motherfucker? That is my fault. He's pointing at me like it's my fault. So I'm just saying, like, it's a revelation for me to sit here, like, Holy shit, here. I found my issue. Honestly, though, we don't do anything Any day, I'll come in.

00:23:51:14 - 00:24:05:01
Unknown
I'm always down for that. Anything. I keeps you away from headaches. I fucking hate that. Yeah, that's it. Learn to love it, though. Yeah. I think we got to get back to recording Saturdays at noon. We should do that. We should. We should just be like, Hey, you know, And obviously there's vacations and shit like we do two episodes.

00:24:05:01 - 00:24:26:14
Unknown
Or if there's something going on or we, we, we know we like, we just have to plan stuff because I think everyone's lives are getting busier as we grow up, right? Like with girlfriends, dogs, jobs, life just should happen. So I think we needed to be like a week out every single time. But I think if we know for a fact that nine out of ten days, nine out of ten, the times we're in the office every Saturday doing a podcast again, I think we're going to see we're going to feel it again.

00:24:26:17 - 00:24:28:18
Unknown
Yeah, it was addictive. It's

00:24:28:18 - 00:24:32:08
Unknown
It's hard for everyone to be on the same page and like, be excited for it all the time.

00:24:32:08 - 00:24:46:01
Unknown
If we're doing it randomly here and there and then we're calling them like at seven in the Morning, Boys goes to a pot tonight harvest and then more like flock. And then you got work all day and we got shit going on all day and you're fucking hey right was moved to Saturday. So I think that's a good reason to go out.

00:24:46:01 - 00:25:02:08
Unknown
To go. We should go back to it. We should. Every Saturday. Every Saturday. Dial in on gas. Fucking just pump. And the good thing is, like whenever we do that, it always turns to me and you staying or, you know, the group stay a couple of hours and planning out the next steps the next week. It just happens.

00:25:02:08 - 00:25:16:19
Unknown
And then we're like, that was a good episode, boy, here's what we could've done better as we could than a worse. It was. It was we needed to treat it like that was one of the honestly, like went. My dad even told me that when I first started with Square Waves, When I started the company, he was like, You need to treat it like a job.

00:25:16:21 - 00:25:31:16
Unknown
He's like, You're going to work longer than a job, but treat it like you have set hours, 9 to 5, like at the very minimum, because then your brain just knows that no matter what, like your cause is very easy to become undisciplined when you start your own thing, which now obviously is not a problem. But, I feel like it's almost similar thing.

00:25:31:16 - 00:25:43:09
Unknown
Like we know for a fact, at least once a week, for a few hours. We're tired on the spot. It's like a job. We go in from noon to three. It's just what we do. We do an episode, we edit, we do some reach outs, and then throughout the week we're still going to work. But we know we have dedicated time.

00:25:43:11 - 00:26:01:20
Unknown
Yes. Which I think, yeah, we should just go back because we just put a message in the chat. Yeah, but Saturday's at Saturday's. That was a good one. Good. That's a good idea. I like these. We honestly should do these more. Maybe we just had a fucking revelation of what our boys fighting is the strategy. Yeah, I think we literally could just.

00:26:02:01 - 00:26:19:01
Unknown
We could just fucking tune in and talk about what's going on with the show. Yeah, just talk about what's going. Here's what we're trying to do is the guest we're trying to get. Here's. That's. Bro. You're right. You're right. That's so fucking think about it. You're right. Now think about it. Ilan Portnoy. All these people, they love the story.

00:26:19:01 - 00:26:39:08
Unknown
What's happening is that that is the truth. And and in the problem with us is that people don't know our story. So the guests, the fans that we're gaining through just the you know, the listeners were gaining every week can get a taste of us once, at least every once in a while. We don't have a guest, dude.

00:26:39:10 - 00:26:56:12
Unknown
Yes. Yeah. This is fucking what we should do or even add. Like it's not to them. It's not too hard to add a 30 minute or an extra podcast on a week. No, and that's easy. That is, that's quick. That could be purely just for viewers who we like maybe two or three clips or maybe two clips. It doesn't have to be like.

00:26:56:12 - 00:27:11:12
Unknown
So it isn't overwhelming with fucking editing when we have actual gas coming on, but just enough for the actual viewers to that come on and listen every week to get an idea of us to gain more. Well, I would almost I'd actually even double you on that. What like I mean even though it didn't really work, I mean, it worked out for us tonight.

00:27:11:12 - 00:27:35:07
Unknown
But think about you know, I think most people listen to a podcast on the way to work or rather working out right. Average work out average drives 45 minutes to an hour. We could essentially do 230 to 45 minute episodes per Saturday. One of them maybe is with a guest for an hour, hour and a half. And then then we do like a 30 minute bit on what's going on with the podcast after.

00:27:35:07 - 00:27:51:08
Unknown
And we have two episodes a week. Yes, we could do that and it takes us 2 hours to do it. Just figure that out a little bit sooner. But yes, I agree. We should have. Yeah, I said this is good that we figured it out now. Yeah, but I mean that's the evolution, right? Yeah. I can like that's something we should do and like to put a little bit more time in.

00:27:51:13 - 00:28:08:04
Unknown
That's all it is. Because if we do an extra 30 minutes because honestly, I like the 30 minute vibe, I like 230 minute of it because I think it gets us talking. We could talk about this for hours. That's the theory of it. But at least it keeps people like you were saying, who want to watch the show and learn about us.

00:28:08:04 - 00:28:28:11
Unknown
They can learn about us. And then we could also have them with the guest twice a week would be good. You think like Mondays and Thursdays or some shit? Well, even like it. Or do you still do one a week? We'll do like we would do like a Saturday. We could rip a fucking boys pop for the warm up, you know, talk about us, you know, so we're not worn out and then go into the guest.

00:28:28:11 - 00:28:47:01
Unknown
I mean, because usually after I get tired, retired as fuck, it's like a half of talking of like in listening yet a focus this we could spew all day and I can half listen true I could have listen no because we know we know each other we know each other to learn about somebody else and learn their story as they're speaking.

00:28:47:01 - 00:28:59:02
Unknown
You're the focus which takes brainpower, takes away that takes fucking. And that's. I just want to go to lunch with them. We want to get drinks with them or something. And that's another problem too. Yeah. We don't want to be like, we can't. We're going to, we're got to do a boys pod. Yeah, exactly. So come in.

00:28:59:02 - 00:29:20:01
Unknown
Three boys pod guest Yeah. So then ideally you'd pop in to a week out people to learn about us and they get to see the guests fucking double the output, double the output, double the followers, double the results. Yes, Correct. We're doing more of these. We're doing more of these. I actually fucking love this. Well, I hope you guys enjoyed your first one.

00:29:20:03 - 00:29:34:05
Unknown
I hope you enjoyed the first boys part. Unfortunately. Right. Couldn't join us. He's got a dog. So it's been tough lately, but he'll be on the next one. So thank you guys for tuning in. We appreciate it. And we'll see you next week. Yes, that was awesome.

00:29:34:05 - 00:29:53:19