What better way to start a mission-oriented podcast than to share the story behind why and how it came about?
In this pilot episode of Warm-up Podcast, Bri sat down with the founders of Keep Nature Wild, Cameron Jarman and Sean Huntington, in campfire-like storytelling of why and how Keep Nature Wild started and grew to this huge purpose-driven company.
Join us as we Keep Nature Wild and our conversations campfire-warm.
Episode 1 at a glance:
- How Keep It Wild went from a fun little hiking group to a giant hiking group with a community of people who wanted to be stewards, go outside and live by example.
- How they started with just a couple of t-shirts that were hiking and Arizona-inspired, and they used it as a catalyst to see what the community wanted.
- The collaboration of community-driven effort and partnership with a couple of companies to sponsor events.
- What effective volunteering must be.
- Working alongside the community members, meeting people, making friends, and just having fun as a community rather than sending dollars to someone else.
- How the people that join the Wildkeeper get to own a part of their local area where they become responsible for keeping it clean for the next couple of months.
- Why once you're a Wildkeeper, you're always one, and you can't unsee trash when you see one.
- How the name Keep Nature Wild is not just a name but instead a call to action and a lifestyle.
- How it started from 2018 to now having a warehouse and a community with more than 50,000 members from different countries.
- The story of how during the early days of COVID, the company tried to connect to other brands and did cross-promotion of brands to continue supporting the community.
- How they thoroughly evaluated their capabilities and potentials and started looking for the perfect partner to acquire the company.
- The pivotal piece of a solid brand which is keeping the shared aligned goals and interests of what you are trying to accomplish for the community.
- The Favorite memory of Keep Nature Wild: The very first cleanup and the celebration of Arizona's first birthday.
Until the next episode!
About the host:
Briana Sullivan is the Community Manager of Keep Nature Wild. Her passions for writing, trail running, and community building sparked and fires up the value that she brings to creating compelling and exciting content and campaign ideas.
LinkedIn: https://www.linkedin.com/in/briana-sullivan-31602224/
More about Keep Nature Wild:
At Keep Nature Wild, we like to have fun outside. We share stories around the campfire. We look up at the stars. We dream big. We laugh—loudly. We bring that light-hearted spirit to every item we make and every outdoor cleanup we host. And together, we pick up one pound of trash for every product sold.
Our products are crazy cozy, super soft, and exceptionally comfy. We design outdoor apparel and accessories to bring a smile to your face, to brighten your day, to enable your next adventure, to spark connections, to build community, and to make our planet a better place.
Website: https://keepnaturewild.com
Instagram: https://www.instagram.com/keepnaturewild/