Setting a List Price and Negotiating for a High Value Sale

• Kelly Moser interviews master negotiator and podcast partner Keith Robert Gordon about his thoughts on buyers, sellers and the art of negotiating for a high value sale. Keith explains what makes his approach to negotiating different. He deeply explores his thinking on "value" and what creates value. His techniques implore extreme patience and are based on a concept called "All Buyers." His goal is to prove the value beyond any doubt: so, no money is ever left on the table. He banks his reputation and popularity squarely on his overall understandings of the importance of negotiating for sellers: not just holding a license to sell real estate: there is difference.