Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
The ABC’s of CDPs
April 12, 2022
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Gorilla Group
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Season 1
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Episode 2
On this episode of Commerce Confidential, we get to the bottom of what a CDP is, the benefits of implementing a data platform, and what companies need to consider as they look to implement a CDP. Randy Kohl is joined by Gorilla Group's Head of Strategic CX Partnerships, Christopher Rothstein. Listen now.