You're listening to the Wedding Planner Profiles Podcast brought to you by the CWP Society. Welcome to the Wedding Planner Profiles Podcast brought to you by the CWP Society, where wedding planners and wedding professionals collaborate to raise the standards in the wedding industry. The CWP Society is also the world's largest membership of wedding professionals and certified wedding planners and the leading wedding planner certification program. My name is Lori Hartwell and I'm the CEO, and I'm here alongside my fabulous co-host and vice president with the CWP Society, chrissy Thomas, who, by the way, is also the owner of Southern Sparkle Weddings.
Speaker 2Hey, chrissy, how the heck are you? Hello, lori, I am doing absolutely amazing and hello to all of our fabulous listeners. So today we will be discussing the subject of the power of industry relationships, discovering the secret to success, with our amazing guest speaker, amanda Barrero. Amanda is the owner of For the Love of Events, located in Central Florida. She is also a certified wedding planner and one of the CWP Society's certified industry educators. So today we're going to really be talking about how to build authentic relationships with wedding professionals and how that can actually transform your wedding planning business, create seamless events and drive sustainable success beyond followers and life.
Speaker 1Absolutely, and I'm really excited to dive into the subject, because success in wedding planning isn't just about your skills or your online presence. It's deeply rooted in the relationships you build with other wedding professionals. Now, while websites and social media are valuable tools, this industry actually thrives on those personal connections that we make People do business with people, not computers and the people that we end up doing business with is because we trust them and because we genuinely like them.
Speaker 2Exactly so, amanda, you are the perfect person for this, honestly, because a lot of your success has to do with the relationships that you have built, and you started that actually with your wedding planning journey. Can you talk about starting your relationship with wedding pros, whatever journey you're in, when it comes to your career as a wedding planner?
Speaker 3I love that. Thank you guys for having me. And also I want to just point out, lori, what you said people do business with people. I have held onto that forever and that is literally like the foundation of my business, and I'm so glad that I get to talk to everybody about this today because, like I said, it is truly what drives FTLE. So I will just encourage everybody that, wherever you are in your journey as a wedding planner or wedding pro that you want to just jump right in, and if you haven't already started building relationships with other vendors, you need to start today.
Speaker 3It's so imperative to start building relationships and watering them over time, because it doesn't matter if you're new or experienced even especially if you are experienced, people already know your name. So why haven't they worked with you? Why don't they have relationships with you already? A couple of different tips that I can give some people is obviously, attend industry events and mixers. So networking events, just different types of meetups, put yourself out there. We talked about this in our previous workshop, but when you are introverted, like the two of you on this call, it can be a little hard and intimidating. I know and I'm an extrovert, so I have no problem going and making new connections with people, but it is really important for people to see you face to face and not just on social media, not just on the internet, and if you're an introvert, you're probably not even showing your face at all on social media either. So it really is important for people to build a actual relationship, like you said, with a human. People will buy from people. And another thing, too following up I mean that is so important Like networking events can be a little overwhelming. Sometimes you only have a few minutes here and there to even make a connection with somebody new. You might be having a dinner, whatever that networking event may be. Um, so definitely follow up with the people that you do make connections with, get their business cards, et cetera, and ask them out to a coffee date. Or reach out to people that you do want to have a relationship with and just offer to come by with coffee or just to have a conversation to see how you can further that relationship.
Speaker 3And I always think it's important to be genuine. We talk about that so much with CWPS and it's. You need to be genuine and you need to be yourself when you are talking to all of these different vendors and venues as well, and then personally get to know them. Because I, as we discussed before, you know, when you build those personal relationships and your vendors become frienders, they are there for you through thick and thin. I mean, when you have challenges in life, I have had multiple occasions where I've had vendors reach out to me just one, offering their apologies or the sincerity or whatever that looks like in that situation, and they've offered to jump in and help however they can, and these. It may not even be something that I would consider a best friend in the industry. It could be just somebody that I've worked with consistently. They appreciate my work and I appreciate theirs and they're just absolutely incredibly humans. But because we've built that relationship and we've kept watering it, that's what comes out of these amazing relationships.
Speaker 1Yeah, I could not agree with you more, and you know I still am friends with people that I was working with 30 some odd years ago. These relationships are meaningful and they are powerful, and it just means so so much to me to be able to build them. What I'm finding, though, amanda, is that in the industry, I'm finding that less and less wedding planners today are actually wanting to build, or even realizing how important it is to build, these really strong personal relationships with these wedding pros. So I'm really glad that we're talking about it. So talk to us about how it can actually even impact the bottom line of a wedding plan.
Speaker 3Well, with that I mean, like I said, this has been the pillar of my business since I've begun. So one example I can give you guys I've had a girlfriend now. I consider she was just one of my greatest friends in the industry and in life. I have pretty much done business with her since I started my business in 2018. And she was a venue manager and we just bonded so well and became just. She loved my work ethic. She tried me out, so she really. She's also a CWP member and she definitely tried me out. She had me do this big luncheon with them that actually won a like best luncheon award. I mean, what a highlight Talk about a highlight of your career.
Speaker 3When I just started in the industry, I mean it was just like I love it. We still rave about it today. It was like the best day ever. But she tried me out and fell in love with me as a person, but also with my work ethic, and that long lasting relationship has brought us all the way to now. It's going to be seven years in January of my business and we're still amazing friends.
Speaker 3I consider her a best friend in the real world and she's just been able to help me along my journey, so much so when you have these trusted vendors as your frienders and just as great people you love to work with, that helps to reach your ideal clients as well, Because those people you want to continue doing work with and they want to work with you too. One thing I mentioned in the workshop is that we and the wedding industry we get to choose our co-workers, and so those vendors are our co-workers and it's like a little party Every time. You see these vendors that you love and your clients hire the people that you approve and you walk into wedding day and it's literally like a party. It's so much fun because you know it's going to just be a beautiful day because everyone's, because you have vetted them and they love you, you love them and it's just a great time.
Speaker 1I love it. That's what makes wedding days so special and so much fun is you're working with friends, and I love that. You said that.
Speaker 3Yeah, and, and that to me, I mean I can remember a time that I didn't realize. I of course I know who the the um video and photography company is, but sometimes they're second shooters. You don't, you don't know who's going to who that's going to be, that's on their team and they had somebody else that I I that's an approved vendor of mine on that on that wedding with them and I could have been in tears, guys with that, seeing that videographer come in. I'm like, oh, my goodness, we get to work together. Like it's like a double whammy. It's great. But then you literally get support from everybody and it's just beautiful.
Speaker 3And then with that, we talked about social media being a thing, and social media is great for this reason specifically. So we're switching gears a little bit to how our relationships not only help. We're talking about our bottom line. So in person, of course, that's where the relationships really start forming. But once you get online, where our clients live, then we really get to shine there. So you have your approved vendors, you know, shouting you out.
Speaker 3I'm so excited to work with you on wedding day, making sure that they're just hyping you up on their stories and their and their and their calls.
Speaker 3That's one thing that people photographers specifically ask us how can we keep working with you? And I tell them make sure on your forum or, I'm sorry, your inquiry forms, that you're asking if they already have a wedding planner, because if they don't, that's the best way that you can go ahead and throw us in there and talk about our company and how working with us is ideal for your clients, especially if they're still in the market for a wedding dinner, um, certified wedding dinner at that, um. So that's really that's a huge thing. And again, those that affects your bottom line, um also working with your approved vendors. A lot of times they will give you special pricing. So we love, love, love to save our clients money, no matter what their budget is. I think everybody appreciates a good deal, especially with these incredible vendors that we get to work with, so that just gives you even more like street credit fuel as a planner and then also within the wedding community too.
Speaker 2Yeah, I love that so much, amanda, because ultimately, these relationships put money in your bank account because if they're back, like you said, that photographer said how can I work more with you? Means that they're going to be recommending every person who comes to them that doesn't have a wedding planner. They're going to say, okay, amanda needs to be your wedding planner, and that is a phenomenal thing to have. Is that you have someone who not only you enjoy working with, but someone also helping you pay your bills. Like that is a win win in my opinion. Yeah.
Speaker 3I agree, I agree and um, just for planners to be able to also, you know, reach out to venues to be able to do some more things for them and for them to build some credibility with venues that they can get on their preferred vendors list, offering help to do style shoots or open houses, is such a huge deal. Like we just had a, I think, one of our biggest events we've ever done just last week. It was a huge grand opening event. We had almost 40 vendors participating. I mean it was absolute bananas in the best way. So we I mean juggling that many vendors and then a guest list of over 300 people I mean it was something fierce. So we loved it. It was.
Speaker 3Every second of it was amazing and we really got to just shine through that because we got to bring in people that we absolutely love to work with some more local vendors that we haven't gotten the opportunity to do anything with, but we got to see how they work on event day and communication wise in the back end, and it was just absolutely wonderful to see a community come together and just want to do well, because they also want to show off their best stuff to a new venue and a planner.
Speaker 3They, you know, want to work with, so, um, and then also you get to show your skills to that venue manager for them to see oh wow, they really know what they're doing, they can handle this. And what a beautiful community that we have with CWPS that we get to also reach out to our other members to see hey, I have a question. This is a lot. Can you help me out? And it's just beautiful to be able to have a community to reach out to with that so we can show our expertise in the best way but also feel like we're not alone in that.
I love that so much, Amanda. So give me some ideas on, when it comes to as wedding planners, us kind of creating that dream team of wedding pros, Because you mentioned having your approved vendors people that you work with on a regular basis. For a planner, what does that look like and why is it so important?
Speaker 3Yeah. So one thing that we pretty much harp on as a CWPS community and as planners is that our clients need to hire our approved vendors, and if we haven't worked with that vendor that they're thinking about hiring, we need to vet them, and that is of utmost importance, because if they're not somebody that we have vetted or approved in any way, we have zero idea how the day is going to go, and that is scary for a player. It's a nay-nay, as Lori would say. Yes.
Speaker 1It is a nay-nay it's a nightmare. Nay-nay, it's a nay-nay nightmare. Yes.
Speaker 3Especially. It is a nay-nay, it's a nightmare. Nay-nay, it's a nay-nay nightmare, yes, especially if it's anything to do with the entertainment world. So we're really, really, really serious about who we recommend. It's just, it's huge.
Speaker 3And one thing that I had one of my reviews, the five-star review was great and the bride was just raving about everybody doing amazing and she said the one thing she regretted was hiring one of our recommended florists. That we urged her to do and this is way back in my beginning days and, of course, I probably wasn't too pressed on people hiring who we need to, even though it's in our contract. Don't follow my footsteps, people. We be too. Even though it's in our contract, don't, don't follow my footsteps, people. Um, but this I'm saying this because that is exactly what that is from my client's mouth to our ears she wished she would have hired this different for us, um, but overall, great experience. But that is how, why it's so important. So when we hire um, when our clients hire us to be able to handle their day, they are hiring us to make sure that everything is literally seamless. So the way that it will be seamless is having a great team.
Speaker 3So that again, that goes back to what I was talking about before Are you networking? Are you vetting these vendors you're working with? Are you having coffee days? Are you following up? Do you have relationships with these people that you are actually referring to your clients and then making sure that everybody else is going to work together?
Speaker 3Really great you want to make, and I think, lori and Chris, you guys do a great job of just expressing how important it is to be a great human and a kind human, and I tell people all the time that kindness takes you so far in life, because if you're showing up on a wedding day, just you know, kind of stank face, not just just not wanting to be there, I mean first you're rubbing off pretty bad on the clients, but also on the vendors as well, and that's not going to really make us want to desire to work with you again. So we really just want to make sure that we are all having a really positive attitude and just working together as a team to make sure that the client is first in our mind and we get to. You know excel in providing the best service, but also having kind of working with similar, the same people constantly is awesome. For also, again, we'll talk about online, like people see, oh, they're working with this partner again, oh, they're working at that venue again. Oh, they seem like they know what they're doing together.
Speaker 3And I feel like people see, people buy what they see, um, as well. So you want to put out, obviously, those amazing weddings that you have with the amazing vendors, but people want that. They're like, oh, that's the vibe I want, or that's the vibe I want, or that's the photographer I want, and that's great because those are our people. So it really does help with building trust with our clients and all the other vendors that we get to work with as well.
Speaker 2I think, too, part of that relationship building process that we have with, as planners, with vendors, is also very important, because our job is to select wedding pros for our couples, and it goes beyond their services. For the most part, all of our services are very similar. However, their personality, where it's like and I love it too at initial consultation, where they're talking about what's important to them and the vibe they're putting off, and in my head I'm like, oh, I'm already thinking about the dream people for their wedding day, because, based on what their desires are, obviously what their budget is, but also their personalities.
Speaker 2I'm thinking about who they're going to mesh well with and when you are creating a team of vendors, it not only is going to make the wedding day easier, but it's also going to be a phenomenal reflection of your couple and story. To me, that's my ultimate job is making sure that wedding day is a true reflection of my couple's love story and when I have picked vendors who match their personality, who match their vibe and who also, like you said, are happy people, fun people to be around, people who want to celebrate the couple as much as I do, Overall, the entire wedding day experience is phenomenal for every single person involved and it's also a reflection of my couple, so much to me that I'm able to create a dream team of people who just really vibe well and mesh well with the people who are getting married. It's a really fun experience.
Speaker 1I love it. Yeah, I think it's really amazing and just kind of builds on the trust level between everybody as well too, and I just I love the entire thing. Now let's talk about some etiquette essentials, ms Amanda, because there are some essentials that go into this. There is actual etiquette when it comes to building our vendor team and to interacting with one another. Go ahead and speak to us and help our listeners understand some of what goes into this.
Speaker 3Yeah. So building relationships, there's a lot and it's just like building any type of relationship, but especially with vendors, um, especially as you cross that threshold of it's not just somebody I work with, but it's some someone I actually know personally. Now, when you've become more friendly, um, we have talked extensively about having pretty much boundaries with that too, because we're still professional as much as we're friends. We're still professional. So, number one always respect their time and their expertise.
Speaker 3Now, this is a huge one, because I feel like as you cross that friendship threshold, you can become a little more familiar and a little more comfortable and then you stop doing the necessary things you probably would have done at the beginning of the relationship. So, for example, a photographer, maybe they would reach out to you and just talk to you more prior to a wedding. But then you become friendly and they're like oh yeah, we already know you're on the wedding, like we'll just follow your timeline and not create one ourselves. That's crazy. What are we doing? I love that you're going to follow my timeline, but where is yours, where are your details? I need that Super, super important. And then time as well. I mean, again, we can be as friendly as we can be. But also, at the end of the day, where is the respect when we are having a meeting with the client and you're not showing up on time because you know, oh it's Amanda, it's fine, I can be fun, it's like, or just even in-person meetings, you know it.
Speaker 2Just those are just really big things that when you start one type of way, you have to continue that all the way through like time we mentioned, not just like showing up late, but also like the the line of like texting or calling yeah, business hours if one thing you're texting me about the latest episode of the housewives of salt lake, no big deal, but if you're texting me at nine o'clock about our client's wedding, we have coming up. Let's keep that within business hours, please, exactly.
Speaker 1And I like what you're mentioning about being consistent all the way through. If you were giving your best face in the beginning, and that's what made us want to work together. Keep that up. 100. We're just. We get very excited when we do things we're passionate.
Okay, I love it, I love it, so okay. So, jumping into another point, um to clear about expectations, really just piggybacking off what you just said, chrissy, I would say that falls right in line with your business hours and when you're communicating and how you're communicating. Because if we're not letting our clients just text us any time of day, or even text us at all, why are we allowing our vendors especially when it's pertaining to a wedding day or event day, and that's crucial information I don't let my clients do that. You can't either. We need to have that in a paper trail, in an email or plan a call with me, because we can't do that, messiness. And then we'll jump into a little bit of social media.
Speaker 3We want to credit everybody properly. That is one huge respect thing these days is giving credit where it's due. There are so many vendors that do so many things, and when you're working, especially when you're working with a team of vendors, there could be like three rental companies that provided three different types of products, but they're all. We can't just lump everybody in. We need to make sure that we're crediting each individual vendor for every single thing that they provided. And so, again, giving credit where it's due and then supporting them on social media too. Like I said, when clients see that we're consistent with these same vendors and these venues are seeing that it's just it helps our street cred so so much and then it just does show support of you know, we're a community over competition and I just I really genuinely love that. And then again, kind of one of my last points is to be professional in all interactions. Again, kind of one of my last points is to be professional in all interactions. So no matter if it's through email or even through text, I think it's so. It's great when you can be somebody that can be direct in a kind manner. And I think that is huge for planners, because we're dealing with so many people and it's such an emotional job, especially for the other side, so for the clients, and we want to make sure that we are presenting ourselves super well in front of the clients and in vendors.
Speaker 3I had a little story about that, actually, and I may have shared this with you, ladies, before, but there was a photographer I worked with and they were going against the timeline. So we were getting up to the room reveal time and they're still taking portraits and that's fine. We're very flexible with what you know. If the client wants to take some more pictures, and you know whatever that may be on Monday.
Speaker 3But they were trying to throw in something that was not on the timeline, that was not discussed with the client or myself, so I had to kindly say that and unfortunately it had to be in front of the client. So this is how you know. You guys aren't seeing me, but I'm smiling and trying to be as kind as possible with still saying the truth, and that can be really hard sometimes. But I think when you really think about your words and how you are portraying yourself and saying what needs to be said in a kind way, you will get your point across and you know the whole demeanor and everybody will change you know the whole demeanor and everybody will change.
Speaker 1I really hope that people heard everything that you just said, because to me this is one of the most important pieces of this, because so many wedding planners can come in hot. Okay, their ego has been bruised or they are kind of territorial, if you will on wedding day. What we need to remember is to step back, take a breath and remember that everybody's just kind of doing their best here, and remember that you're the conductor of the orchestra. That day.
Speaker 1Our job is to try to get things back on track, but not by throwing our sticks at people and throwing fits. It's making sure that you, just like you, were saying, smile and go. I wish we had time for that right now, but unfortunately, because we've got all of these other things, we're going to have to stand. Let me see if I can talk to some people and redirect this and do this a little bit later, because I know how important this is to you. That is the correct way, but there are so many people that just they.
Speaker 1they really just kind of go right to anger or frustration, and it sounds unprofessional and so I'm really glad on that, so thank you for that.
Speaker 3Of course, and I feel like that's it's just super important. Again, I hope everyone's hearing that, because we as planners, get a bad rep because of that, because of the the bossy um, you know people and you know all the things is when we we have to have. It's okay to be direct, but just in a kind way, literally like we genuinely have to think about what we say before we say it. On our face could probably show it all, but we, you know, our words need to be a little nicer.
Speaker 2I think too. I mean, I think what's happening is cause I have a lot of people who are like, oh, you're a wedding planner, you must be really organized and bossy. And I think what happens is when people are maybe first starting out their careers or wedding planner, they think, well, this is what makes me a good wedding planner is that I'm organized but I'm also bossy. You know I'm, I'm not bossy, and the way that I plan weddings and a part of who I am and my values with my company is we plan with kindness and grace. So who I am, I'm not bossy. I get things done. I get things done, but I do so in a very kind way and a very grateful way, because people want to work with kind people and similar to you, amanda, the reason that we both have had the success that we've had is because people like working with us.
Speaker 2I think being bossy and mean can only take you so far, and I think within this industry, it's not going to take you very far at all. Actually, I agree, I agree, and speaking of going far, I do want to talk about, when it comes to these relationships and you've mentioned this earlier and I love the way that you say it, watering these relationships, nurturing the relationships to make them last past. Just working. One or two weddings, can you?
speak a little bit, yeah. So I feel like the relationships that I have and that I have kept since, you know, the beginning to now, or just even the past few years, is because I've kept up with these people personally. You know it's it's great to be able to work together on wedding day and I feel like we may have touched on this recently but when we're on wedding day, there's no really chit-chatting much about life. There is, it's job and work and what are we doing next? And let's try to eat some food in 10 minutes and get back to the next thing. So you know, we don't really get to be friendly, if you will, on wedding day much with those vendors that we love, know and trust. So it's really connecting with them outside of work in general, even if it is a work date. At least you guys get to see each other chit, chat, you know whatever that looks like. And also not just when we need something like, not when we just have a question about, you know, an upcoming wedding, not if you want to collab on something. It's literally how are you doing? Hey, it's wedding season. Hang in there sending you five dollars for Starbucks. You know those little gestures are so, so, so, so imperative, and I feel like that just like touches the heart.
Speaker 3Um and I mentioned last week they I have had two. I've had two amazing friends in the industry since the beginning. One is a CWP member actually, they're both CWP members, just different. Not one's not a planner, but she got her certification and both of them sent me Starbucks gift cards on the day of the grand opening that we did, and they both wished me luck and they both just showered me in encouragement and what I mean. I was in tears at 8am.
Speaker 3I mean, come on, it was just really, though, and that is because of the relationship that we have, that we've built and watered and nurtured all these years, and it's just so beautiful to see that as a planner, just as a planner, we kind of feel like we're on our own island sometimes, because we're literally handling every single detail. No one else is. No one else gets it. You don't get it until you get it.
Speaker 3It can be very, it can be very lonely sometimes, because we just kind of want to scream, but there's no one that we that's really listening. So having those people is just, I mean, it just makes all the difference, because then you feel like, oh wow, they see me, I'm not alone. This is amazing. So that's just again goes, just to show what a long-lasting friendship looks like. And another thing is remembering and acknowledging their important dates, their birthdays coming up, their wedding anniversaries, whatever that looks like, just saying, even if you just put in your calendar and just every year you're going to get that reminder, sending them some love, you know, here and there, it's just awesome and then celebrating their wins and successes.
Speaker 3They get a new job, they get a new partnership, they get this, this, and that I mean that to hear it from somebody that you have built a relationship with, I feel like, just warms our hearts that much more, because you feel seen and it's somebody that's in your industry that you're like oh my goodness, they're excited for me, they're not mad that I got this, they're you know, they're not against me, they're for me and that is so big for us, I think, as planners too, I love that so much.
Speaker 2Yeah, it just. I mean all it's. What you're saying is essentially how we work on our relationships in general. Right, the way that I see you approach these vendor relationships, amanda, is you are treating them like they're friends from the very beginning. That's just who you are. You're a kind person. People gravitate towards you because of how kind you are, because of how open you are and also because of how genuine you are. You genuinely care about the person who's directly in front of you, and that goes a long way and that also helps create those relationships.
Speaker 2So a lot of people, when it comes to vendor relationships, they're only thinking about how it's going to affect their bottom line. They're only thinking about the bookings, the referrals, the money, and obviously that's just an added bonus. But that shouldn't be what it's all about. It shouldn't be about establishing great relationships. Watching others succeed, helping them be able to succeed is just so important, and I think that just shows, amanda, why you're so successful. It's because of who you are, because this is just generally who you want to be as a person. You just carry this over into your business and that speaks volumes about your success, because this is the industry built on relationships, you already had the base of being a good person, being something people want to be around, but you figured out how to put that into your business. All of these things have cost you absolutely no money.
Speaker 1Right, this is nothing.
Speaker 2Maybe, like you said, $5 for a Starbucks gift card, but for the most part this has cost you absolutely no money. About those planners and pros who are spending thousands of dollars on marketing and those big site ads and waste.
Speaker 2That is because that all that money could be saved in their pocket. Use that marketing dollars to building these relationships, to being able to coffee dates, to have dinner with your fellow wedding pros. Use that money for that to gift them something for their birthday or because their anniversary is coming up, or because they just won this huge award as like best wedding vendor in Florida, or whatever that looks like. Put that marketing money towards your people and then get on these ads. I think that is where you can end up really making a lot of money doing it that way and getting phenomenal friendships at the same time.
Speaker 1That's what it's about, and people can tell if you are approaching them in a genuine way or a fake and surfacy way.
Speaker 3It is very clear.
Speaker 1It is incredibly obvious and those relationships don't last. So it is just really important. That's why it helps to be a good person from the very beginning. That's why I can tell like there are some people that just don't have these types of relationships. I'm like that's because you're kind of a closed off.
Speaker 1You've got some walls up you have to tear down some of the walls. Sometimes we have to step outside of our comfort zone a little bit, too and really be vulnerable with other people and be genuine. Be genuine, be you know, be authentically who you are, be authentic, so, uh. So thank you, amanda, for for being here today and to talk about this, because I think every single wedding planner needs this reminder, because this, honestly, you you know. Before, during our pre-show, amanda, you were telling me about a story of a wedding pro that I worked with, when you made fun of me and saying it was back in the 1890s, which you know, that's cute, but like, yeah, and I'm still friends with these people, I still we had such a connection that, even though I haven't spoken to them in a little while, they still have nothing but great things to say because we had a genuine, beautiful relationship and we genuinely working with one another. We need to, as wedding planners, built that a little bit more. So remember, listeners, strong vendor relationships aren't built overnight. They definitely require that genuine interest, the consistent effort and mutual respect that Amanda was just talking about, and, when nurtured properly, these relationships become literally the foundation of not just successful events but a thriving, sustainable business that brings you nothing but joy to both you, but also to your clients, because there are no do-overs on wedding day. All of those wedding professionals that you are working with and referring they all have, and play, a huge and profound role on wedding day.
The most successful wedding planners aren't necessarily those with the biggest Instagram following, and they're often the ones who have just literally invested time in building and maintaining authentic relationships within the wedding professional community rather than spending all the money on the ads that Chrissy was just mentioning. You know, these connections become your support system, your referral network and ultimately, it's your path to long-term success in the wedding industry. So, chrissy and I are just grateful for you as just for being the person that you are, miss Amanda, and for also being a great example to other wedding planners. That's why you're one of our certified educators is because we feel like you are such a great example to wedding planners who are looking to how. What would make me a success? Well, it's things.
Speaker 1It's a mixture of many things, but one of them is you're developing authentic and genuine relationships, so thank you for us today, Ms Amanda. We appreciate you.
Speaker 3Thank you for having me. It's an honor.
Speaker 1Well, thank you all for listening to the Wedding Planner Profiles podcast. If you're not yet a member of the CWP Society, we would certainly love to welcome you into our amazing family. Simply go to our website, cwpsocietycom and learn how you can join today. Thank you.