The Year-End Financial Reset: Closing Out 2025 Strong

Ready to stop playing catch-up and start leading your business with clarity? We're closing out 2025 with finance expert and Master Certified Wedding Planner Matt Mitchell to help you run a clean, confident year-end reset.

Together we walk through the exact steps to reconcile your accounts, fix messy categories, and review your numbers with curiosity instead of criticism—so you can see what truly worked, where money leaked, and how to design a profitable 2026 you'll actually enjoy living.

We dig into a practical financial debrief: which services were profitable versus just popular, how to assess expenses by value, and why profit by package often flips your assumptions. If you've been fully booked but exhausted, we unpack what that says about pricing and scope. You'll learn how to read cash flow rhythms across the year and align deposits, savings, and investments with the seasonality of the events industry.

Then we translate insights into action: catch up on owner pay, set aside taxes, make strategic year-end purchases that lower taxable income while upgrading systems, and start a profit or reserves account—even if it's only 1% per invoice.

Looking ahead, we map an approach for 2026 built on structure, not resolutions. Set layered goals for revenue, profit, owner's pay, and savings. Plan capacity first so you protect client experience and your life, then price accordingly. Lock in monthly and quarterly check-ins to track progress, adjust pricing, and prevent last-minute scrambles.

Throughout, Matt shares simple, human ways to make financial clarity feel doable—plus why treating your business like your best client changes everything.

If this conversation pushes you to take your business more seriously, join us inside CWP Society for certification and a community that gets the unique flow of event businesses. Subscribe, share with a fellow planner, and leave a review—what's the first reset task you'll tackle today?

www.cwpsociety.com | info@cwpsociety.com | IG: @cwpsociety | FB: @cwpsociety

Transcript

SPEAKER_00 0:00

You're listening to the Wedding Planner Society podcast. Brought to you by the CWP Society.

SPEAKER_01 0:15

Welcome back to the Wedding Planner Society podcast, brought to you by the CWP Society. I am your host, Chrissy Thomas. I'm a Master Certified Wedding Planner and the COO of the CWP Society. And today we are closing out the year. It is almost the end of 2025, which is insane. But we are closing it out with one of our favorite guests and educators, Matt Mitchell. Matt is the co-founder and CEO of the Event Ledger, a certified educator, and also a master certified wedding planner. He is the finance expert who helps creative business owners and event professionals to strengthen their business side of what they do. But he also has an incredible way of translating financial strategy into practical, doable steps for our industry and for our brains. So today's topic is one that every business owner should tune into. We're going to be talking about the year-in financial reset, closing out 2025 strong. We're going to walk through the steps to get organized, identify what worked this year, and also prepare your business for a competent and profitable 2026. Matt, again, welcome back to the show. Always a pleasure to have you here.

SPEAKER_00 1:21

Thanks so much, Chrissy. And always great being here. I love having these conversations with you. And just to make sure that we are providing some key beneficial information to all those that are listening out there. But I will say that this time of year is one of my favorites to talk about because it's the perfect window where creative business owners can slow down, take a moment, take a breath, and get clarity before the new year begins. When you use that pause well, you set yourself up for success for the next year with focus instead of playing catch up, which I know a lot of people tend to do.

SPEAKER_01 1:57

Oh, I love that so much. Start your next year with focus instead of playing catch up. That's such a good point, Matt. So let's begin with why this actually matters. Why should creative business owners take the time to do a year and reset instead of just, you know, waiting for January to start fresh?

SPEAKER_00 2:15

Yep, that's a great question because it's easy to think. I'll deal with that after the holidays. You know, we had a week. I think we all are because we're like, okay, we've had this busy year of events and I'm exhausted, and just the end of the year is busy with holiday preparations. We're heck, we're getting ready for Thanksgiving right now. You know, we need to we're checking those lists, we're going to the grocery store. Then we're happy to cook it. So there's a lot that goes on, right? But people simply think, oh, I'll deal with that after the holidays. But the truth is, if you don't stop and look back now, you'll start next year repeating the same patterns over and over again. So this year-end reset is really the opportunity to learn from your numbers. The financials really tell a story about your business, they show you what worked, what drained your energy, and where you left money on the table. And the key is that the process isn't really about judgment. Not really. It's not about judgment at all. It's about awareness. And when you review your numbers with curiosity instead of criticism, that's when you uncover insight. And I'll say that again for the people at the back that maybe, maybe they were driving and they didn't quite hear what I said. When you review your numbers with curiosity instead of criticism, that is when you uncover insight. That's when you start to see when which client projects or decisions truly moved your business forward. And when you understand that story, you can begin to make better choices. And those better choices are what create real progress, not only for you, but for your business. So that key takeaway in this section here is don't just close your books. Number one, learn from them.

SPEAKER_01 3:56

Lord, you mentioned two things that should be on either a t-shirt or a coffee mug. Like don't just close your books and learn from them. And again, when you review your numbers with curiosity instead of criticism. Oh, I'm so glad you said that, Matt, because I feel like sometimes that's what happens at the year end is we start to look at, you know, our overall year, what went well, what didn't work. And sometimes as planners, we kind of harp more on, well, you suck this year, you did so bad. Like we harp on that negative and we get really critical of ourselves. But you know, don't do that. Instead, it's like, okay, let's figure this out so that way again we can focus on how to make next year even better. I love that you mentioned that.

SPEAKER_00 4:34

Yeah. And one thing I'd say about that is if you start to go into that critical mindset, then you start to spiral and you're not excited to plan for the next year, right? So it's always important to shift that mindset. You you hear me. I think every episode I talk about a mindset shift. But it's true, and if we focus on the positivity and what we learn from, we can we can make progressive steps in the right direction. So again, not leaning into the negativity, taking it as critical feedback and moving forward from there.

SPEAKER_01 5:04

I'm so glad you mentioned that, Matt, because I think that's something that every person listening really does need to hear. Now, Matt, for the creative business owners who are listening, who are ready to begin this process, what is that very first step?

SPEAKER_00 5:17

Yeah, yeah. Step one is to clean your financial house, right? We always talk about the, well, I guess spring cleaning is typically when we talk about it, but now is a good time to also clean your financial house because it's it's that natural time that you should be thinking about it. But it's important that you clean it first before you start to plan for 2026. So here's some things that I suggest are ways that you can start. One is to reconcile every account. I know we've probably talked about this. So if this is a repeat, just know that this is your reminder to do these steps. So the first step is to reconcile those accounts. So again, matching every transaction in your bookkeeping software to your bank and your credit card statement to make sure that nothing is missing. So again, the importance of the reconciliation process is to make sure that what you have in your bookkeeping software or whatever it is that you use to track your financials is that everything is true. This reconciliation process is ensuring that what is in that software is matching what actually happened in the bank. So it's important to double check those, make sure that everything is correct and that you don't have any duplicates, that you didn't miss any uh deposits or expenses. Um, so you'll be set there. The second is to close out outstanding invoices. This might seem like a no-brainer, but some people were like, oh, well, I'll get to that later. But it is really important that you you are capturing income and expenses in the year in which they should be, instead of moving it over to another year, right? So if you do have any unpaid balances from your clients, make sure that you're reaching out to them and get a plan, uh either a payment plan or a plan in place to get those paid before the end of the year. And then, of course, if you have any outstanding invoices that you owe to a vendor or something along those lines, making sure that you are also uh gearing up to make sure that you're paying those before the the year end. The next is going to be to categorize every expense correctly. So it is easy sometimes to mislabel things like marketing or travel or whatever it may be. So it's really important that you're taking the time to take a look at how you're categorizing these things um month to month to make sure that they're consistent. Um, and then that will help you not only with your reports and planning for the next year, because you have accurate data in each one of those sets, but it also helps you stay prepared for tax time, uh, which is quickly approaching, you know, we start January and then April's here before we know it. And then the fourth and final is to review your uh subscriptions and your recurring charges. I know during this process, a bunch of business owners discover that they're paying for tools or memberships that they don't actually use, or maybe they thought they would, but they don't use as much as they could or should. So it's time to look, take a real look at that and say, hmm, is this really providing the benefit that it that it's costing me? And if not, look at either canceling or consolidating those to be more efficient for you. So I call this the December deep clean. It's the same idea as resetting your studio or your office before the new season. I don't know about you, but I can't plan in a messy space. So it's the same.

SPEAKER_01 8:26

I'm the same way. I can't work. I don't even like, I don't like to start to cook my dinner in a messy space. I have to make every sure everything's clean. So you I love that you're kind of applying the same method to your financials.

SPEAKER_00 8:38

Mm-hmm. Yeah, because I mean, if it's messy, you you get over overwhelmed, right? There's just not only is it mental clutter, but and there's financial clutter, it just getting those things set up can really give you a clear picture, and that then allows you to make those smart planning decisions for for the new year. So the takeaway here is before you build your 2026 goals, make sure that your 2025 books are clean, current, and complete.

SPEAKER_01 9:04

I love those all those pieces of advice, Matt. And what's funny too, if you mentioned about the categorize your expenses correctly, what's cool about the program that I use is it will do it automatically for me. However, it makes a lot of mistakes. So even if you know that hey, my program automatically does it for me, you still have to go through and make sure that it didn't accidentally categorize something that you use for marketing as actually travel. Like you mentioned, like sometimes it messes things up. So don't just rely on that. Make sure that you actually take some time to look at it. And then same with the review or subscriptions. I literally just did that a couple weeks ago, and I realized I was paying for some type of like reposting app on Instagram that I have not used in probably a year or two years. And I was like, oh wait, why am I paying for this? So again, I love all of these pieces of advice, Matt. Thank you for mentioning that.

SPEAKER_00 9:52

And and Chrissy, I'm glad that you said that too, because I think a lot of people that do their DIY bookkeeping, or you know, if they and and it's true, you can do it, but it is so important that you double check because you know, we're we're seeing AI take over everything. And and while it is convenient and it's it's great for helping us do things, it's not it's not a human. So it doesn't, it only has a select range of information that it can go off of. And a lot of times it does make mistakes. So it's important that even if you let the AI do it in whatever software you're doing, that you are manually going back and checking just to make sure that things are going in the right direction. So I'm glad that that you do that. That's a great thing. And I would encourage anyone else that is using that feature that they also do that.

SPEAKER_01 10:37

Yep, exactly. So, Matt, once everything is organized, what comes next? How should they review the year in a meaningful way?

SPEAKER_00 10:46

Yeah, yeah. This is the most revealing part of the process. And it's what I like to call the financial debrief. So after you've got the cleanup, now it's time to go into our debrief. And just like you debrief any event, right, after you've completed it, you do the same for your business. And so here's some of the things during that debrief that I would suggest you look out for. Number one is reviewing your revenue and identifying where that in where those income sources came from. So what types of projects or services were most profitable? Now, again, I you you hear me say this probably almost every episode. It's important to know which ones are profitable, not necessarily which ones are the most popular. So this is where you really kind of get into where your business is going, what is kind of the bread and butter of your business, uh, and and taking a look at those to see also what may have taken the most effort and provided the least return. And and then really thinking about yourself is that something that I want to prioritize next year, or do I need to make some changes there? The next is, and it's we talked about revenue. Now it's time to look at expenses. So an expense analysis, looking at your top spending categories and asking if those expenses really create value. So we kind of talked about it when we talked about the subscriptions. But um, but it's also important to look at those spending categories in general. Did they support revenue? Did they help reduce some stress? Did they improve efficiency? If you said yes to any of those, then it's probably a great expense to continue. But if you're finding that you answered no to any of those questions, we might want to look at either scaling back to hopefully get to zero on that expense, or looking at other ways where we can adjust that expense to say yes to either supporting revenue, reducing stress, or improving efficiency. The next one is to look at profit by either projects or services that you provide. Again, this is kind of the way of looking at was it popular, just popular, or is it profitable? So it's important to look at and analyze your profit margins by your project type. So, you know, if you're a planner, maybe you have three packages. So which one of those are really your bread and butter, which ones are really giving you the most profit? And maybe you want to look at prioritizing those for the next year. But you you may find that smaller projects are surprisingly more profitable than larger ones. Again, I think people just get into this mindset that you know, small equals small, large equals large. But if you really peel back the onion layers and look at these financials, it might tell a different story. So it's important that you know those things. The next is looking at your your pricing, your pricing evaluation. Uh, if you were booked in solid, booked solid for the year, but you felt burned out, then that's probably a sign that your prices need a little increase, perhaps. We also know that we've experienced a lot, a lot of increased prices this year, right? So taking a look at also what's happening in your business, are you seeing that your expenses are are rising and rising? And should we also reflect that in what we need to do to deliver our services or our product to our clients? And then clap cash flow trends is the last one. And this is really noticing when money felt tight during the year and when it felt abundant. We know that this industry ebbs and flows throughout this year. So identifying when that typically happens in your specific market is important. And knowing when you need to maybe have some cash on hand for those slower seasons or slower times within the season, and knowing when you can possibly stock back some savings or invest into your business when you have those abundant months. So just making sure that you're aware of those and you can even adjust your payment or deposit schedules based on that information that you've learned in 2025 to plan for 2026. So again, when you take the time to review it in this way, you stop guessing about what's working and you make those decisions rooted in facts, not feelings. And that and the takeaway here is your numbers are feedback, and it's important that you use them to design your next year with purpose.

SPEAKER_01 14:54

Matt, all this was so good. And it honestly reminds me of when planners who are almost just winging their business and planners who are not investing in themselves and even with their education. You know, we spent six hours in a 32 and a half hour certification program talking about pricing. Because, like you said, if you are both following but you felt burnt out, or if you are if you're undercharging, or if you maybe have to price yourself even out of your market, those are things that you may not realize you're doing if you do not have that based education and that foundation when it comes to pricing. So, for those of you who are listening who are not yet certified, this is going to be a huge impact. And maybe within 2026, you need to look at okay, certification early is going to impact things because we're talking about pricing. It's so important. Your pricing, your packages, not only that, but how your packages are even created. What brings you joy? Like you said, if you are burnt out, then maybe your packages are created in such a way where you're not doing the right things, the things that you're good at, or the things that you love to do. It's just so incredibly important because again, like you said, all of this is just designed to hopefully create a business that you actually enjoy doing. And can I make a profit at the same freaking time?

SPEAKER_00 16:11

And I'm gonna go a little off. Can I can I step on my step uh my soapbox real quick?

SPEAKER_01 16:16

Yes, please do.

SPEAKER_00 16:18

Well, you okay, so one thing that you mentioned was great to think about too is I think a lot of people, specifically our industry, look around at what others are doing and then they say, I need to do that, I have to do that. And you know what? Then that leads to this huge cycle of burnout because they're not doing something that they truly have a passion about, that they truly have a purposeful need to do. They're just doing it because they saw someone else doing it and felt like they had to do it too. But here's the thing is whenever you whenever you are in your zone of genius, whatever that is, that's when you're gonna show up 100% of the time. That's when you're gonna be happy, you're gonna deliver that client experience and you're gonna enjoy what you do and you're not gonna feel this burnout. So it's it is important to figure out like, where are these services that I enjoy doing? Are they profitable? Not necessarily popular, and what can I do to do more of that? Yeah, you know, exactly.

SPEAKER_01 17:17

And I'm so glad you mentioned that, Max. People do that too, not just with what services other people in my market offer, but even how they price themselves. What we need to realize is that everyone's packages are probably going to look a little bit different. So if you need there's a local coordinator who then you look at their coordination package and you're like, okay, they're charging this much, then I need to charge this much. But your coordination package doesn't include the same amount of meetings that they include. It doesn't include you staying until the end. We don't know what people are doing. We cannot figure out, we cannot base our business off of what we are assuming others are doing. So that's why it's important that you have some type of baseline education about how packages should or could be structured, what your prices should be, and then all of the other things that you mentioned about are also important. Your expenses. We don't know what it costs for them to run their business, we don't know what it costs for them to be able to provide for their household. Focus on what you do, how much you need to bring in, what's that industry standard, what's the standard within your market, and then go from there when it comes to pricing.

SPEAKER_00 18:16

I agree 100%. And so, yeah, you heard it from Chrissy's mouth, you'll hear it from mine. If you have not gotten your certification through the CWP Society, then maybe that's something that you can do right now is as you're cleaning up 2025 and you are looking for 2026, there is an expense item called training or education or whatever it is, um, making sure that you are putting that as a goal for the next year and you are setting aside that in your budget for the next year is preparing and investing not only in yourself, but back into your business. Because the more that you have as far as education is concerned, you also gain confidence. Um, there's a lot of things that really go into it that can really propel your business. So I'm glad you mentioned that that is an option through the CWP Society. Hey, I've been there, done that. When I got started with planning, I signed up for it. I took those pricing courses, all about the packaging. So it's a great program. Please sign up for it if you haven't already. It's a good way to get ready for the new year.

SPEAKER_01 19:19

So, Matt, at that point, you know, we have done our review to get that feedback that you mentioned. So, once we complete that, what actions should we then take before the new year officially closes?

SPEAKER_00 19:31

Yeah, there's several smart moves that can make a real difference, both financially and mentally, as we wrap up the year. So the first thing that I suggest is to catch up on your own pay, right? If you've paid everyone else this year, but maybe not yourself, or at least maybe not consistently for yourself. And it's time that you even that out here toward the end of the year. Uh, it's important that you deserve, well, it's important that you see the fruits of your work reflected in the personal pay that you have. So making sure that you are catching up on your own pay if you have not done so. The next is to set aside uh money for taxes. We just talked about it just a minute ago. We we wrap up the year and then we start right into tax planning because it hits real quick in April. So moving some of those estimated amounts into an account if you haven't already for the year to prepare for that tax season. We don't want it to sneak up on you, so it's good to go ahead and plan ahead. The third is to make strategic business purchases. So um we know, well, you can kind of see if you are cleaning up those books, where are you as far as profit is concerned? Have you been profitable? If so, then maybe you do want to invest in some things before year end. Why? Because that adds expenses, it brings down your profit, your taxable profit, should I say? So it could be a way for you to look at um investing in your business and reducing some taxable burden uh before the end of the year. So have you been looking to invest in certain tools or education or systems? Also, you might remember that there's things like Black Friday deals, there's end-of-the-year deals. So it's always a good time to start looking at some of those things that you've been eyeing or wanting. And sometimes this is a great time of the year to go ahead and invest in those because they are running these specials. So you can again lower your taxable income and you can set yourself up for growth in the next year by looking at those strategically. The fourth is to start a profit or reserves account if you haven't already. Just like we talked about setting aside for your taxes, I would go ahead and set up a separate account for that if you haven't already. But for profit or reserves, again, even if it's a simple 1% of every client payment, it's a start. So if you haven't started, just know that you can start small. And over time, that starts to build your habit of reserving and saving some of those accounts. And again, where this comes into play is in that ebb and flow of our season. If we are in, you know, where we're not in high demand, then it might be a time where you're not getting a lot of incoming payments, but your expenses are still holding steady every single month. So you might need to tap into your profit or reserve account in order to pay those expenses. If not, then this is still a good account for you to invest either in yourself or in your business when the time comes for it. And then this is not really anything to do with financials per se. However, it could have a big impact. Sending gratitude notes. It's important to thank your vendors, thank your clients, and thank your collaborators all across. And because ensuring that you have those strong relationships builds future revenue and future referrals, which is huge for our industry.

SPEAKER_01 22:46

Yeah, I would learn to say that does impact your financials right there because that that's going to be have your have you be top of mind right in the middle of peak engagement season when people are getting engaged over the holidays.

SPEAKER_00 22:58

Yeah, exactly. So the takeaway here is to finish strong by closing your loops, rewarding yourself, and setting a clear financial tone for the year ahead.

SPEAKER_01 23:08

Oh, perfect, Matt. Okay, so we've closed out 2025. I'm walking into 2026. How can our listeners do so with confidence?

SPEAKER_00 23:17

Yeah. So this is where the reflection turns into action. So I recommend you focusing on three areas. The first is gonna set financial goals by category. So why I say this is instead of you saying I'm gonna have one revenue goal for the new year, um, and that might include profit, owners, pay, and savings goal. So let's just put this an example here. I'm saying I want$100,000 in revenue,$30,000 in profit, and$10,000 in savings for growth. Those targets give you focus versus just having one big revenue goal, right?

SPEAKER_01 23:52

Yeah, they can almost seem overwhelming when it's just one big goal. I love it when you break it up into categories. It makes it seem a little less daunting.

SPEAKER_00 24:00

Yeah. And again, those are just examples. Those can be whatever it is for your business. But again, I do want to make sure that you are thinking of it in those certain in those certain categories because you are, you're breaking it apart and you can start to see where you are against those goals. And again, we'll probably always talk about the mindset. It's important though that you're celebrating even the small wins. So maybe you have, maybe you're a little off track during in the middle of the year, but you've you've done well and you still have time to do it. So just making sure that you're aware of the of what you've set and where you are in relation to that goal and just keep going. Um, and again, always I guess always be there in the in the the mindset of being thankful and encouraging and not in those critical mindsets because those will get us in a nasty spiral and they are not good for your health, they're not good for your business. So um that's that's the first one. The second one is plan your capacity. You and I were talking about this right before we start it started hitting record. It's important that you review your calendar and determine how many projects or clients that you can realistically take without sacrificing the quality or that work life balance, which is super important, specifically in our industry. So once you know your limit, you can calculate from there what your ideal pricing would be.

SPEAKER_01 25:22

I love that you mentioned that because you mentioned sacrificing the quality, because that's important the service that you're actually providing with your couples, but also that work-life balance. Those are two things I don't think people really think of when it comes to booking their calendar. And I think, Matt, that has a lot to do too with that comparison game. They look at other planners, you're like, I'm booking out, my calendars are closed, and they're like, Oh my gosh, Natino, they're booking all these weddings, not realizing that planned version of booked out could only be 10 full service weddings or 20 coordination weddings. We don't know what that is. Booked out doesn't mean every single weekend, just an FYI.

SPEAKER_00 25:57

Yes, and and I'll also say we always hear booked and blessed, but you know, um, there's also booked and burnt out. Okay, so let's make sure that we are reviewing capacity.

SPEAKER_01 26:08

Booked and blessed, but also booked and stressed. Which one do you want to be in?

SPEAKER_00 26:13

Exactly. Let's make sure that we are reviewing that capacity because it's really gonna make sure. Well, I mean, it's really gonna it's really gonna determine how your 2026 looks, right? Both professionally, personally, yeah, all those things. So making sure that's this is a huge one. And then the third one is scheduling those quarterly, monthly check-ins. So I suggest putting them on the calendar now because you are signing yourself up for it. And these these check-ins just help you track your progress. So, again, we talked about looking at those financial goals by category. These would be the times that you're tracking your progress against those goals, making adjustments throughout the year rather than scrambling at year end. So that would be the third one that I suggest when you're looking at at this. So, one thing that I do want to make sure that I make clear is that success doesn't happen by accident, it happens through consistent awareness and planning. So it's important that we're building next year's success through structure, not resolutions. Because Christy, what do you know about resolutions?

SPEAKER_01 27:15

By February, they are burnt, they're gone, they are flushed down the drain.

SPEAKER_00 27:20

Thank you. Thank you. Yes. So we are we're leaning into structure, not resolutions. So we are assistance in awareness and planning to make sure that we're successful.

SPEAKER_01 27:31

Again, put it on a coffee mug, Matt. Put that on a coffee mug. Matt, this has been such valuable information. But for those of you who are listening, if you are feeling overwhelmed, or maybe if you are feeling behind, Matt, what would you say to those to encourage them as they close out the new year?

SPEAKER_00 27:50

Yeah, the first thing I'd say is you're not behind. Why? Because 2025 is not over. You are simply becoming aware at this point, right? You're aware. Well, specifically, your awareness is that first step toward taking control. So you have identified, you're aware now. Now it's time to take action. And you don't have to fix everything overnight. I think that's what happens. We're a lot of us are planners, we're type A personalities, and we we like if we see a problem, we're like, yeah, we are we're right there. We need to fix it right now. And it's okay to take a step back and say, you know what, this can't be fixed right now. But I'm aware of the problem and I'm taking steps to correct it. It's not going to be fixed overnight, but I have started. And even dedicating one day to this reset can change how you approach the entire year ahead. So if you're feeling like you're behind, um you probably do certainly feel overwhelmed. But again, giving yourself grace to sit in that moment and realize that you became aware of the issue, you're taking a step to control it and that you're not going to fix it overnight. But with those small, consistent steps, you will be successful. And I would recommend blocking out a money reset day or something along those lines where you sit down with your books, you review your numbers, and you make decisions based on what you learn. And then the kicker, Chrissy, is celebrating that you showed up for yourself. That's the kind of leadership that really moves your business forward. And your business deserves that same level of attention and care that you give to your clients. Because when you invest in your own financial clarity, you give yourself the freedom to create from a place of confidence instead of a place of pressure. So treat your business like your best client. It deserves your attention too.

SPEAKER_01 29:37

Matt, how many coffee mugs have we made today? Treat your business like you treat your best client. It deserves your attention too. Gosh, Matt, but that that says a lot. Because I think having that mindset is so funny because we actually talked about we recorded a clinic um this month. It's November. For those of you who are listening, November 2025, you're listening in the future. But we talked about making the holidays just As magical for yourself as you do your clients. So this that applies to your business too. Your business also deserves to be just as magical, deserves all of your same attention that you give the same way that we do your clients. I'm so glad that you mentioned that, Matt. Yeah, appreciate that so much. And Matt, again, thank you so much for sharing your wisdom with us today because you have such a gift, Matt, for making financial clarity actually feel like it's something that's achievable. And I know our listeners are walking away with practical steps that they can take right now to hopefully close out their year with confidence. And again, if I mention it at the top of this podcast, Matt is the co-founder and CEO of The Event Ledger. So for anyone who wants a deeper financial insight, streamline systems, and a clearer understanding of how your business is actually performing, the Event Ledger is a game changer because it's designed for the unique financial flow of event businesses and gives you the tools to make smarter decisions, improve your profits, and operate like the CEO of your company. If today's episode inspired you to take your business more seriously, I encourage you to take the next step and join us inside the CWP Society. Our executive membership is going to give you access to ongoing education, weekly free workshops, certification opportunities, and a community of professionals who truly understand this industry. So if you're ready to elevate your business with structure, support, and expert guidance, the CWP Society is where you need to be. Visit CWP Society.com to learn more. And as we wrap up this episode and wrap up the year, remember your business deserves intentional care, and your future success is shaped by the decisions that you make today. You don't have to do it alone. CWP can be here with you every step of the way. Matt, thanks again so much. You're always a joy.

SPEAKER_00 31:48

Thanks for having me, Chrissy.