127. Rita Clifton CBE: What boards get wrong about brand

Enter the Boardroom with Nurole

Enter the Boardroom with Nurole
127. Rita Clifton CBE: What boards get wrong about brand
Jun 18, 2025
Nurole

Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52) What framework do you use to assess brand when joining a board? (5:49) How should CEOs think about return on brand investment? (8:03) How should boards manage the lag between internal changes and market perception?(17:59) When has your brand expertise helped unlock board-level value? (20:18) What did you do at ASOS when the share price collapsed? (28:17) How should boards handle intense public scrutiny of  their brands? (31:29) Where do boards most often go wrong on brand? (37:19) And ⚡The Lightning round ⚡(40:44)

Host: Oliver Cummings

Producer: Will Felton

Editor: Alex Fish

Music: Kate Mac

Audio: Nick Kolt

Email: podcast@nurole.com

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

Episode Artwork 127. Rita Clifton CBE: What boards get wrong about brand 45:33 Episode Artwork 126. Fred Destin: How start-up boards create & destroy value (and whether we should be thinking about value at all) 50:16 Episode Artwork 125. Elena Lytkina Botelho: The CEO Next Door: Why Boards Get CEO Succession Wrong—and how to get it right 47:23 Episode Artwork 124. Malcolm John: How to get board roles and what boards get wrong about racial diversity 45:59 Episode Artwork 123. Christian Unger: Why experts beat generalists on investor-backed boards 47:02 Episode Artwork 122. Dorothy Burwell: Communications in the boardroom - exerting non-exec influence and building trust with management teams 45:42 Episode Artwork 121. Lisa Gordon: UK capital markets reforms - how should boards respond? 44:05 Episode Artwork 120. Tim Jackson: Coaching CEOs: how Chairs, NEDs and Investor Directors add most value to their most senior executive 45:21 Episode Artwork 119. Jurga Zilinskiene MBE: Building scale-up boards 43:54 Episode Artwork 118. Gerry Murphy, Tesco & Burberry Chair - How boards add strategic value 42:31 Episode Artwork 117. Cindy Rampersaud: How to excel as a trustee and transition to paid board roles 45:11 Episode Artwork 116.  Kate Swann: How board members and chairs add most value to CEOs 43:39 Episode Artwork 115. Annemarie Durbin: Chairing building societies & why coaching makes you a better chair 45:48 Episode Artwork 114. Richard Meddings CBE: Chairing NHS England 49:51 Episode Artwork 113.  Dr. Tomas Chamorro-Premuzic: Why do incompetent men become leaders? 48:18 Episode Artwork 112. Rain Newton-Smith, CBI CEO - How CEOs get most value from their boards 42:16 Episode Artwork 111. John Allan CBE: Chairing listed boards: crises and turnarounds 47:08 Episode Artwork 110. Pamela Dow - D&I in the boardroom 42:30 Episode Artwork 109. Professor Stanislav Shekshnia - How to be a good board Chair 43:00 Episode Artwork 108. Angela Seymour-Jackson - horizontal board careers, AI and CEO succession 47:42