177. Natasha Christie-Miller: "Sell the hell out of it" - why boards need to be more focused on commercial reality

Enter the Boardroom

Enter the Boardroom
177. Natasha Christie-Miller: "Sell the hell out of it" - why boards need to be more focused on commercial reality
Jun 10, 2026 Season 1 Episode 177
Enter the Boardroom Community

Natasha Christie-Miller has spent her executive career building, transforming and ultimately selling some of the UK's most valuable B2B intelligence and media businesses. She was CEO of Emap and is now Chair of Sifted, the FT and PE-backed startup media business. Listen to this episode to hear more about: The 25-year decline nobody at Emap had spotted (01:33) The three pillars every CEO should focus on in sales (10:46) Why a board is like a personal trainer for CEOs (19:18) The grumpy, entitled board member who didn't last long (21:23) The one question Natasha says boards don’t ask enough (23:19) The four reasons people go to B2B events (27:07) Year one vs year five: what your churn pattern is actually telling you (33:05)⚡The Lightning Round⚡(34:41)

Host: Oliver Cummings

Producer: Will Felton

Editor: Penelope Coumau

Music: Kate Mac

Audio: Nick Kold

Email: podcast@nurole.com

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom
Episode Artwork 177. Natasha Christie-Miller: "Sell the hell out of it" - why boards need to be more focused on commercial reality 38:46 Episode Artwork 176. Karen Morton: Family businesses generate 70% of global GDP: why most don’t have boards, and how those that do work 42:57 Episode Artwork 175. Dhiraj Mukherjee: Co-founder of Shazam on the board lessons from an 18-year journey to a $400m exit 46:10 Episode Artwork 174. Sir John Kingman: Why boards need more misfits - lessons from the financial crisis 39:05 Episode Artwork 173. Andy Higginson: Laura Ashley's near collapse, Tesco's legendary strategy and turning round Morrisons 40:30 Episode Artwork 172. Danuta Gray: What nobody tells you about the Chair-CEO relationship (2/2) 34:02 Episode Artwork 171. Danuta Gray: The hardest decisions a Chair has to make (1/2) 43:02 Episode Artwork 170. Julian Metcalfe OBE: founder of Pret and Itsu - why most boards fail founders 44:13 Episode Artwork 169. Laura Hagan: What boards get wrong about people: founders, talent and pay 43:51 Episode Artwork 168. Peter Norris: Leading through crisis: Barings Bank and Virgin Atlantic's Covid fight for survival 35:59 Episode Artwork 167. Claire Bassett: What you need to know before joining a public sector board 40:53 Episode Artwork 166. Simon Calver: From LoveFilm to Mothercare: The board behaviours that make and break companies 41:03 Episode Artwork 165. Rachel Carrell: What founders need from their boards 42:34 Episode Artwork 164. Adam Warby: Authority in the boardroom: how it's earned, lost and rebuilt 42:51 Episode Artwork 163. Sim Scavazza: Do no harm: cost cutting and mergers - inside NHS boards 44:53 Episode Artwork 162. Neil Johnson OBE: From battlefield to boardroom: chairing lessons on people, power and responsibility 42:31 Episode Artwork 161. Maria Molland: Balancing stability with scaling: Boardroom lessons from Thinx’s exit to Kimberly-Clark 39:08 Episode Artwork 160. Lubomila Jordanova: What founders don’t say out loud in the boardroom: vulnerability, partnerships and key connections 43:25 Episode Artwork 159: Sir Ian Cheshire: How to be a high-impact board member (2/2) 45:54 Episode Artwork 158: Sir Ian Cheshire: How to get the most value from your board as a CEO (1/2) 39:37