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Building Trust Without the Label

IA Forward

IA Forward
Building Trust Without the Label
Oct 30, 2025 Season 1 Episode 288
Shane Tatum and Tonya Lied

In the independent channel, freedom isn’t just a philosophy, it’s your competitive edge. Shane and Tonya unpack the recent sale of Trusted Choice, what it reveals about branding, autonomy, and the true power of local trust, and how owning your name, your brand, and your client relationships can build a stronger, more sustainable agency than any national label ever could.


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