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Turning Connections into Clients
IA Forward
IA Forward
Turning Connections into Clients
Feb 10, 2026
Season 1
Episode 303
Shane Tatum and Tonya Lied
If you’re tired of chasing quotes and ready to build a book of business through connection, this episode will change how you think about growth. We discuss how to “get your competition fired” without being negative, and how association selling creates warmer, faster-moving opportunities. This isn’t a theory. It’s practical, human, and immediately usable to create agency growth.
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