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Base Hits Build Better Agencies
IA Forward
IA Forward
Base Hits Build Better Agencies
Mar 10, 2026
Season 1
Episode 307
Shane Tatum and Tonya Lied
Everyone loves the home run. The viral moment. The massive account win. The big splash that makes headlines. But great agencies aren’t built on home runs. They’re built on base hits.
In this episode, Shane and Tonya are joined by University of Kansas senior softball player Emma Tatum talks about the surprising parallels between competitive athletics and building a successful independent insurance agency.
They explore why consistency, grit, and doing the small things well often matter more than chasing the big win. If you’re tired of chasing the "next big thing" and want to build something sustainable, this episode will change the way you think about growth.
Learn more at IntegraPartnerNetwork.com.