#154: It's Not Fear of Change. It's Fear of Loss. Artwork

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Coaching the Whole Educator

#154: It's Not Fear of Change. It's Fear of Loss.

September 14, 2025 • Becca Silver • Season 3 • Episode 154

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One of the biggest mistakes leaders make with new initiatives is selling the benefits without naming what it might cost teachers. Grounded in Kahneman and Tversky’s Prospect Theory, this episode explores why the fear of loss often outweighs the promise of gain. Whether it’s autonomy, time, competence, or belonging, the risks teachers anticipate can feel heavier than the advantages leaders emphasize.

Through research and real-life examples, you’ll learn how to shift pushback into progress by addressing those hidden losses head-on. The takeaway is simple: don’t just highlight the gains, acknowledge and reduce the losses teachers fear. Resistance isn’t about “fear of change.” It’s about fear of loss. And until you name the loss, the gain won’t matter.

🔗Check out this research on The Prospect Theory

Be PROACTIVE about resistance to change. Check out The Resistance Remedy On Demand Course HERE!