Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Speak with One Voice: Aligning Sales & Marketing with Danielle Bornowski
On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Marketing Strategist at DQB Strategies. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should operate as one revenue engine.
They dive into how buyer trust grows when messaging is clear and consistent across departments. Danielle explains what happens when marketing and sales don’t speak the same language and why clarity, confidence and authenticity matter more than slick tactics. Clay and Danielle also explore practical ways leaders can eliminate internal friction, craft a message that lands, and build trust that converts.
This episode is perfect for CEOs, sales leaders, and marketers looking to drive better results by aligning around one clear voice..
To connect with Danielle or explore her approach, visit alwaysaboutpeople.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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#b2bmarketing #salesalignment #messagingstrategy #growthleadership #revenueoperations
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
