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Welcome to The Ripcord Moment.
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I'm your host, Joe Seetoo.
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Today we're joined by Nicole Rex.
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She's the founder and CEO of Watermark
Life Insurance,
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an insurance brokerage firm
that is really forward thinking
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and changing
the way that insurance is sold
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through in the market.
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She started her career in 2008,
and four years later,
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she started Watermark Life Insurance.
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Over the last decade,
she's grown the agency to one of the top
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producing firms in her field.
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She's got 17 people on her team
and she's serving thousands of clients
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throughout the nation.
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One of the things that Nicole is
passionate about is educating consumers
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on the various strategies that life
insurance plays in their portfolio
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and how it effectively manages
risk for them.
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She's also passionate
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about working with business owners
to understand the importance of insurance
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and the best way to fund the coverage
that a business owner needs.
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She also has a passion
for entrepreneurship
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and wealth creation
through small business.
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Nicole, welcome to The Ripcord Moment.
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Yeah, I'm really excited for us to dig in
and learn more about you
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as a business owner,
but also how you work with business owners
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through insurance and risk management.
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Thank you so much for having me today.
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I'm excited to be here.
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Yeah, let's jump in.
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So you started your career
as a young female in really
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what is traditionally been sort of
in a field that's dominated by older men.
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What was that like?
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It created so many opportunities
and challenges all at the same time.
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So as you can imagine,
being a young female walking into a room
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filled with men at these different
conferences I would attend
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immediately
sparked attention my direction.
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However,
it also posed a lot of challenges as well,
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which I'll get into in a minute.
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But I think the funny...
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just to give a quick story
to everybody, really quick is
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when I first got started
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in the industry, I would bring my husband
to these conferences with me
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and we'd walk into the room and, you know,
start mingling with people and whatnot,
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and they would automatically turn
to my husband and introduce themselves,
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but they would never turn their face to me
or introduce themselves to me.
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And my husband would have to explain,
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actually, I am not the insurance agent
in this relationship.
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So here's my wife, she’s
the insurance person here.
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And so it's just so funny
how men automatically
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are drawn
to like another male figure, right?
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Or they just don't think that, hey,
it could have been me in that situation,
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the woman.
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And so the long and short of it
is that it's been so easy for me
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throughout the years
in this industry to get meetings
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first, appointments with people, grab
people's attention right off the bat.
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I think the challenge
has really been proving myself to people
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and in the fact that most of these men
are really tough to prove my loyalty to.
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And so it's where,
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you know, they're very excited to have
that initial conversation and learn
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about me and meet who I am and what I do
and learn more about what I do.
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But actually
trusting me with their clients
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is a whole different ballgame for them.
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And so I think
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there is that moment of like,
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okay, do we really trust this young female
with our clientele?
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Right?
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And we're talking in some instances,
I worked with billionaires, right?
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And so, there's been this uphill battle
of trying to prove to people that,
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yes, I'm just as smart, if not smarter
than the other guy here in the room.
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And I will work harder than anyone else
because that's just who I am.
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So let's dig into that
a little bit further
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and you touched on it, hard work
and being knowledgeable.
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What are some of the things
that you really,
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I guess, do to be able to earn their trust
to get through that barrier
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and take the relationship
to the next level?
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Yeah, first and foremost, education.
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I think it's so important to
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first
know what you're talking about, right?
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And to be the expert in the room.
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And so you're not there's no way
you'll ever prove yourself to anyone
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unless you're actually knowing exactly
you know what you're talking about.
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You can prove yourself.
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And so
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that is definitely
just being well-read, understanding,
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having so much experience in the industry
and just understanding,
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you know, the types
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of planning that exists out there
and how to utilize some of the clients.
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So it sounds like what you're saying
there is truly
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take a deep dive
into the various products,
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just the various uses of insurance
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so that you are there's just no question
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in that professional
that that professional's mind.
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Right.
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That you are as knowledgeable
as any of the other
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insurance
professionals that they are looking to
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because you have that, you know,
that level of knowledge.
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Right.
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And then as I grew my agency out,
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you know, to the 17 of us where we are
today, it was
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I might be capped here in regards
to education
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just because, you know, having children
and a lifestyle outside of insurance.
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Right.
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Keeps me very busy.
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But hiring the right people
to fill those gaps
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where I'm not able to have that education
or just no interest in having it
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and having someone in my in my agency
or at my company to fulfill that.
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So let's actually because we pivoted from
the insurance I but I love the business.
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Yeah.
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Now you've got your CEO hat on
and how you're running your company,
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especially in this environment
where, you know, finding talented
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professionals is to be part of your team
is something that I think
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many professionals, organizations,
all businesses struggle with.
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So how has Watermark
been able to attract top tier
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talent to help service your clients?
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Yeah, it's a challenge
that I think I still struggle with.
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I think everyone does, right,
especially now with this
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the great resignation
happening in today's New World.
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However, I've always been a firm believer
in just being myself and
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communicating to people that,
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you know, we love to work hard,
but we also like to play hard too.
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And we're like,
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the way I like to explain my agency
and my company is we're one big family.
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And so we're here to support,
you know, their growth in my company.
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And I expect them to support my growth.
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And in the company as well.
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And there's going to be days
that are or years or timelines
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where things get really tough
and that we're just here to
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support each other and to put each other's
best interests first and recognize
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each other's strengths and weaknesses
and then act accordingly to those.
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So what I'm hearing
and it's something it's a value
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that we share more in capital,
more in wealth, I should say.
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We rebrand it
in terms of sort of that tribe mentality.
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Right? You're you're in the boat together.
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Yeah, you're working
hard, you're playing hard.
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But these are relationships that go beyond
the four walls of the business
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and it extends into so many various
aspects of each other's lives.
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And when you have that, that again,
where you know what?
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Yeah, that glue.
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You know, we're walking this road together
together and forms that tight bond
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that really differentiates great companies
from those that are just really average.
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I agree.
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What's one thing
you would say that now having some years
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you know under your belt,
you look you're still very young,
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but in a good way like you do have
some experience now a lot of experience.
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One thing you know, now in 2022
that perhaps you wish
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you would have known back
when you first started the company.
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Yeah, I think
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looking back, one thing
that would have been very helpful to know
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is that there times aren't
always going to be great, right?
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And there's going to be challenges
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and there's going to be difficulties
and just having a really thick skin.
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Being a female, I can easily dip into that
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emotional side of myself where it's like,
why is this happening to me?
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This isn't fair, right?
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But looking back,
just really focusing on, hey,
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there is going to be really great times
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and there's
going to be really difficult times in this
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the lifetime of this company. Right.
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And weather and just understanding
that you're going to weather the storm
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no matter what.
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And it's
because I'm not willing to give up.
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It's because I'm willing to work as hard
as it possibly takes
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to get to the end goal. Right.
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And so I think that's a piece of advice
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that I would have given myself
a few years ago.
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14 years ago, 15. Years ago.
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when I first got started.
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Yeah, I forget who the there's a famous
YouTube video out.
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It reminds me what you're saying
about like grit and determination
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and it's something
I think virtually all business owners
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who make it right have to go through
because they do have ups and downs.
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I think that that's wonderful advice for,
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you know, for any business owner
especially in times right now.
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And things tend to be tough.
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Yeah.
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Beyond
just the sort of grit and determination
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and knowing
that you're going to work hard,
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what else would you say
is integral to your success and are traits
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that again, you would want to pass on
to other business owners
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as they're going down this road as well?
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Yeah, again, education
I think is so important.
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Being well read,
focusing on your business too.
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So often I think
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Let's go back a second.
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Natural salesperson here without thinking
I'm a salesperson, I am, OK.
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And it's just inbred in who I am.
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And so my day to day, I love to be
in front of people just like you.
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Right.
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I love to be out there meeting people,
learning about their business, which ways
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I could help, and if there is a way
I could help those types of things.
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I mean, just positively, yes,
I think sales kind of gets
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this connotation that like transactional
or like something to say.
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But I think what I just heard you say,
and I it definitely aligns
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with my own personal philosophy
and I think ones that I've seen of people
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who are just great connectors is
you said the word help, right?
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Is genuinely finding
what the issue is of your own clients.
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What's that issue and what resources
can you bring to the table,
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whether it's your direct product
or service or it's other resources
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you can bring by showing them
that you’re willing to help.
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Yes, right.
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It's relationship, relational nature
and you're building that community.
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Exactly.
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Yeah.
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Who could I connect you to
that would help grow your business or
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what strategies
have you thought about this?
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It's all in conversation, right?
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And it comes from a really pure
place of like, I want to befriend you.
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I want to learn more about you, right?
I want to get to know you.
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And then who do I know in my,
you know, atmosphere?
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I could help do certain things for you,
those types of things.
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I think what annoys me the most about
especially the stigmatism
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that insurance
salespeople get right, is that, you know,
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most people
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compare an insurance salesperson
to a used car salesman.
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Right.
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It’s so sad.
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I think what I've tried to make like my
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like lifetime of like accomplishment
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is unwinding that and being
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just super hunkered down on the fact
that I'm here to educate people
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and I'm here to just talk about concepts
and strategies with people, right?
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And if it works
with their financial picture, then great.
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Yeah, but these are all conversations
that should be had, right?
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And there's nothing more there's nothing
that annoys me more than when I meet
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with clients and I ask them, it's always
it's always the same answer to.
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I ask, Hey, I need to ask why did you and
why did you purchase this life insurance?
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And then they say, I don't know.
I don't know.
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I don't know.
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My insurance
agent told me that I needed it.
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Yeah.
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And it's like, why did they not sit down
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and explain the purpose of this policy
to better use?
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They should know
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the purpose.
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It was serving it to their financial,
you know, overall picture.
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And so I it's my personal vendetta,
but also my agencies as well
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that we're here to educate people first
and foremost about all the products
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that exist in the marketplace today.
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And then which ones specifically work
to serve their financial goals.
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Well, I want to pivot on that.
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But first of all, what you just said there
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resonate so much with what we do it
more than wealth in terms of holistic.
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I like it when I'm out in the community
talking about what we do around
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life planning.
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It's so funny how everyone always goes
to investments right away, right
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in networking groups
and even prospective clients,
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and we have to take a step back and say,
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What's the purpose of why
you're making these investments
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and holistically
looking at their life on estate planning,
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risk management issues
related to insurance taxes, cash
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flow planning
before we even get into the investments.
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And I love what you're saying there about,
you know, the purpose of insurance.
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It has to have a very concrete reason
for buying it in the client's life.
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And it's truly sad that, you know,
so many clients are just sold products.
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Oh, it it's really sad.
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You know, as an example
I recently ran into was
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an insured who had probably over nine
different insurance
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policies and they were all serving
different gods and purposes.
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And I was just like,
what is going on with all these?
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Some of them had like
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massive cash accumulation
and I'm some of them are just some,
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you know, you name it,
and being funded in all different ways.
00:13:12:19 - 00:13:15:04
And it's like I asked the gentleman,
00:13:15:11 - 00:13:17:12
Hey, have you ever sat down
with your agent
00:13:17:12 - 00:13:20:07
and asked specifically what
the goals of each of these policies were?
00:13:20:07 - 00:13:23:02
And he's like, No,
he just told me I needed more insurance.
00:13:23:02 - 00:13:24:13
Yeah. Okay.
00:13:24:13 - 00:13:29:08
So again, going back
to answering your question, it's like it's
00:13:29:11 - 00:13:33:15
just educating people to understand,
right.
00:13:33:15 - 00:13:35:10
What's available in the marketplace
00:13:35:10 - 00:13:38:12
and then what different concepts
and strategies exist.
00:13:38:12 - 00:13:41:12
If it fits into their financial picture,
then great.
00:13:41:12 - 00:13:43:15
And if it doesn't, so be it too. Right?
00:13:44:02 - 00:13:45:22
So let's talk a little bit specifically.
00:13:45:22 - 00:13:47:14
You do a lot of work with business owners.
00:13:47:14 - 00:13:50:08
The podcast is focused on
making sure owners are prepared
00:13:51:03 - 00:13:54:16
for whether it's an event
where they actually have a successful sale
00:13:54:16 - 00:13:57:16
or successful exit
or an unsuccessful transition.
00:13:57:18 - 00:14:00:05
Right? We're trying to mitigate that.
00:14:00:05 - 00:14:03:11
So how does insurance
how does your what your mission
00:14:03:14 - 00:14:06:12
watermark do
play a role with the business owners?
00:14:06:12 - 00:14:07:20
Yeah. A huge role.
00:14:08:21 - 00:14:11:02
So often we find that,
00:14:11:02 - 00:14:15:01
you know, business owners go in,
they start their company, they grow it,
00:14:15:10 - 00:14:18:06
but they haven't put all the safeguards
in place that need to be there.
00:14:18:06 - 00:14:21:12
And that can be ranging from,
you know, their their business insurance
00:14:21:12 - 00:14:24:03
in the sense of like protecting
like workman's comp rate
00:14:25:22 - 00:14:29:01
Arizona missions, those types of coverage
as all the way
00:14:29:01 - 00:14:33:23
to like the insurances that I offer
which are you know key man
00:14:34:07 - 00:14:39:00
so all of those types of policies
and so again going back
00:14:39:00 - 00:14:41:05
the business
owners are so focused on their day to day
00:14:41:05 - 00:14:44:17
right, increasing the company's revenue,
those types of things,
00:14:45:02 - 00:14:47:04
they forget. And I think it really speaks
00:14:47:04 - 00:14:49:14
to what you're doing as well
with the strategist, Joe.
00:14:50:17 - 00:14:55:09
And just really sitting down
and going through like the nitty gritty
00:14:55:11 - 00:14:59:04
of what you need to have in place
as a business owner before you can like
00:14:59:12 - 00:15:01:01
grow that thing into what it is.
00:15:01:01 - 00:15:04:01
And so we've just seen so many
missed opportunities
00:15:04:01 - 00:15:08:18
and really sad stories occur because,
you know, a business owner was told,
00:15:08:18 - 00:15:12:04
I need to buy, sell, and then it was
never funded with life insurance.
00:15:12:04 - 00:15:14:18
And so we got the legal agreement
in place. Exactly.
00:15:14:18 - 00:15:19:05
They don't have a funding mechanism
to actually deliver on that when.
00:15:19:05 - 00:15:19:17
Correct.
00:15:19:17 - 00:15:22:12
You know, someone passes away or something
happens. Exactly.
00:15:22:12 - 00:15:25:22
And so a few unfortunate
stories have crossed,
00:15:25:22 - 00:15:28:07
you know, our agency's path where,
00:15:28:07 - 00:15:31:21
you know, the wife calls up and says, hey,
like I want
00:15:31:21 - 00:15:34:20
I want to be bought out of this company
and where was the insurance?
00:15:34:20 - 00:15:36:17
And it's like it never existed.
00:15:36:17 - 00:15:39:12
So sorry. Like business
doesn't have the cash to buy her out.
00:15:39:12 - 00:15:41:22
Exactly.
The lawsuit happens and all other.
00:15:42:00 - 00:15:43:10
Gets really messy.
00:15:43:10 - 00:15:45:01
Hell breaks loose, so to speak.
00:15:45:01 - 00:15:47:17
So again, going back to it's
just educating people. Right?
00:15:47:17 - 00:15:51:22
And when we speak to business owners, it's
like we go through our checklist like,
00:15:51:22 - 00:15:55:02
Hey, have you considered this Not about
this is your buy-sell
00:15:55:02 - 00:15:58:18
funded, is or do you have CME an insurance
for the big guy?
00:15:58:20 - 00:15:59:08
Right.
00:15:59:08 - 00:16:02:07
Well, the thing that I love
about what you're doing, I think, is that
00:16:02:07 - 00:16:06:04
it's it's not it's you're being brought in
as part of the advisory
00:16:06:04 - 00:16:08:23
team, not just transactional,
it's not just sales.
00:16:09:04 - 00:16:11:05
And it's also not just necessarily
a moment of time.
00:16:11:05 - 00:16:13:13
This is something that has to be
revisited.
00:16:13:13 - 00:16:13:18
Right.
00:16:13:18 - 00:16:18:02
And on on an ongoing basis,
if the businesses actually grow growing.
00:16:18:04 - 00:16:18:15
Exactly.
00:16:18:15 - 00:16:22:05
Because then the risk has gotten bigger
and the the need changes over time.
00:16:22:05 - 00:16:26:12
And just the same for the opposite
of the companies shrinking now to like,
00:16:26:12 - 00:16:30:05
let's revisit these policies,
Maybe we don't need all that insurance.
00:16:30:05 - 00:16:33:16
So maybe we're lowering premiums
because obviously the death benefit.
00:16:33:23 - 00:16:35:23
Exactly is essentially
let's save you some money
00:16:35:23 - 00:16:38:10
if you're hurting right
now, let's take that down. So I
00:16:40:11 - 00:16:40:17
want to
00:16:40:17 - 00:16:43:20
talk a little bit about what
you've done in your business in terms of
00:16:43:20 - 00:16:46:21
and this really, again, goes to the ethos
of how you want to change
00:16:47:08 - 00:16:49:00
how insurance is viewed.
00:16:49:00 - 00:16:51:21
You've sort of launched,
I think three separate.
00:16:52:01 - 00:16:52:15
Yeah.
00:16:52:20 - 00:16:56:04
You got three
sort of separate divisions or initiatives
00:16:56:22 - 00:16:59:03
to really address the market.
00:16:59:06 - 00:17:01:12
So talk to us a little bit about what
that is.
00:17:01:13 - 00:17:02:03
Yeah.
00:17:02:15 - 00:17:05:11
So the insurance industry
is extremely archaic.
00:17:05:23 - 00:17:09:01
I mean, all the way down to the fact
that you are still
00:17:09:01 - 00:17:10:23
people are still taking paper
applications.
00:17:10:23 - 00:17:14:10
You can still fax an application
to an insurance carrier.
00:17:14:10 - 00:17:16:23
You can fax an application?
00:17:16:23 - 00:17:19:06
You can fax an application and okay
00:17:19:06 - 00:17:21:23
it's slowly starting to like speed up
00:17:22:07 - 00:17:26:15
to get with the times,
so however it's so archaic and so
00:17:27:17 - 00:17:30:02
the time I spent at home hunkered down
during COVID,
00:17:30:10 - 00:17:34:08
I really looked into that company
and the industry as a whole.
00:17:34:08 - 00:17:36:22
And really,
how can we change and be different
00:17:36:22 - 00:17:40:18
and how can we advance this industry
and be kind of a game changer
00:17:42:01 - 00:17:43:22
and a disruptor in a great way?
00:17:43:22 - 00:17:47:17
And so we built out what's called My mark,
which is an online
00:17:48:11 - 00:17:51:20
website
that clients and advisors can go to
00:17:51:20 - 00:17:53:08
and they can quote and apply
00:17:53:08 - 00:17:57:17
for their own life insurance
right then and there and you can complete
00:17:57:17 - 00:18:01:16
like a fully underwritten application
within 10 minutes or there's even a.
00:18:01:19 - 00:18:06:03
Fully written underwritten application
all online in technology, using technology
00:18:06:05 - 00:18:08:20
in 10 Minutes. Exactly.
Wow. That sounds pretty cutting edge.
00:18:08:20 - 00:18:12:12
And then we even partnered
with a really great insurance company
00:18:12:12 - 00:18:16:03
that will even now give you an instant
approval option.
00:18:16:03 - 00:18:18:14
So not even just the application,
but like an approval,
00:18:18:14 - 00:18:21:18
you can buy coverage right then
and there within 5 to 10 minutes.
00:18:22:02 - 00:18:26:01
So sounds like you guys are doing some
really cutting edge and exciting things.
00:18:26:01 - 00:18:28:22
Yeah, Watermark.
So that's really exciting. And then
00:18:29:22 - 00:18:31:08
the third company that I
00:18:31:08 - 00:18:35:08
started that hasn't debuted yet,
so it's still in the works, but
00:18:36:11 - 00:18:38:17
probably I would say by January 1st,
it's definitely going
00:18:38:17 - 00:18:41:18
to be out there in
the marketplace is premium financing,
00:18:41:20 - 00:18:45:09
which is normally,
you know, secured only for like
00:18:45:20 - 00:18:48:08
much higher net worth individuals, great
00:18:48:14 - 00:18:50:22
net worth north of $10 million.
00:18:51:09 - 00:18:54:23
Being able to offer that now
to just accredited investors.
00:18:54:23 - 00:18:57:08
And so we incorporated it.
00:18:57:08 - 00:19:00:04
Investors are around
$1,000,000 of net worth.
00:19:00:04 - 00:19:03:19
Correct
over 250,000 of their initial income.
00:19:03:19 - 00:19:04:22
Yeah exactly. Got it.
00:19:04:22 - 00:19:08:06
And so really being able to open up
that marketplace to them
00:19:08:06 - 00:19:10:13
because there's a lot of benefit
with that.
00:19:10:13 - 00:19:13:21
We like to call it opening up
to the HENRYs of the world, high earners
00:19:13:21 - 00:19:16:01
not rich yet. Yeah, so I love that. Yeah.
00:19:16:09 - 00:19:19:05
So we're really excited
for that to come to market. Oh.
00:19:19:20 - 00:19:20:10
It sounds like.
00:19:20:10 - 00:19:21:01
But I think.
00:19:21:01 - 00:19:23:12
You're democratizing insurance,
doing cutting edge things,
00:19:23:12 - 00:19:26:09
leveraging technologies
to bring it out of the dark ages.
00:19:26:17 - 00:19:27:05
Right.
00:19:27:18 - 00:19:28:23
A lot of great things that go well.
00:19:28:23 - 00:19:29:11
We call this
00:19:29:11 - 00:19:33:08
The Ripcord Moment because again,
I believe when an owner goes to transition
00:19:33:08 - 00:19:36:09
their business,
it's a bit like jumping out of a plane.
00:19:37:03 - 00:19:38:12
Their parachute can't fail.
00:19:38:12 - 00:19:41:10
Their ripcord
better work for a successful landing.
00:19:41:16 - 00:19:44:21
So I always ask our guests for two action
00:19:44:21 - 00:19:47:20
items that an owner should do
00:19:48:01 - 00:19:51:13
sooner than later if they are going to go
through some sort of succession event.
00:19:51:13 - 00:19:53:10
So what would your two action items be?
00:19:53:10 - 00:19:54:10
All right.
00:19:54:16 - 00:19:58:14
The first one I would state is very basic.
00:19:58:19 - 00:20:02:04
Just, hey, business owners,
look at your insurance policies.
00:20:02:04 - 00:20:04:22
What do you have in place or have you
00:20:04:22 - 00:20:07:11
you know, much, very
much like the strategist.
00:20:07:11 - 00:20:07:16
Right.
00:20:07:16 - 00:20:11:03
Sit down and go through all the policies
you have in place.
00:20:11:05 - 00:20:14:12
Go through all the different coverages
that you may need.
00:20:14:12 - 00:20:17:11
Think, think in the future, worst case
and best case scenarios.
00:20:17:11 - 00:20:18:01
Right.
00:20:18:01 - 00:20:20:16
And and do a review with your insurance
agents.
00:20:20:17 - 00:20:22:19
Do essentially
do an audit of what you have.
00:20:22:19 - 00:20:25:10
Absolutely. Okay. Very important,
sound advice.
00:20:25:10 - 00:20:29:03
Again, so many times
there's divorces that take place.
00:20:29:03 - 00:20:29:13
Right?
00:20:29:13 - 00:20:32:23
Like unfortunate situations
and think things change.
00:20:32:23 - 00:20:34:13
You have babies,
you have more kids. Right.
00:20:34:13 - 00:20:36:18
Whatever
the case is. Or your life happens.
00:20:36:18 - 00:20:37:15
Yes, it does.
00:20:37:15 - 00:20:39:03
And you just have to plan
00:20:39:03 - 00:20:42:05
and make sure that you're keeping up
to speed with all of the different changes
00:20:42:05 - 00:20:42:21
in your lifetime.
00:20:42:21 - 00:20:46:03
So an insurance policy is very
much a living, breathing
00:20:46:03 - 00:20:49:12
organism in the sense
that it is not a one time purchase.
00:20:49:12 - 00:20:52:19
It is something you've got to monitor
along it's lifetime, your lifetime.
00:20:52:19 - 00:20:56:19
So yeah, I think that that's a really good
piece of advice because so many of us.
00:20:56:20 - 00:20:57:03
Right.
00:20:58:03 - 00:21:00:14
I think people think like, Hey, I did it,
I got myself covered.
00:21:00:14 - 00:21:03:08
And while that might be the case
for a certain period of time.
00:21:03:08 - 00:21:03:19
Right. Right.
00:21:03:19 - 00:21:07:22
Because life changes in the circumstances
which predicated that policy at the
00:21:07:22 - 00:21:09:14
time have changed.
00:21:09:14 - 00:21:12:18
It means, well, perhaps you know,
you need more or less insurance.
00:21:12:21 - 00:21:14:12
Exactly right. Yeah.
00:21:14:12 - 00:21:16:02
So that would be my first piece of advice.
00:21:16:02 - 00:21:20:18
Second is really just as a business owner,
I find that we are
00:21:20:18 - 00:21:24:18
so caught up in our day to day
what we love to do, right?
00:21:24:18 - 00:21:27:21
That's what I like to call
like I'm only focused on
00:21:28:16 - 00:21:31:10
planning meetings
with people, meeting new people, right?
00:21:31:19 - 00:21:33:03
Creating new relationships,
00:21:33:03 - 00:21:36:02
getting to know or better
for their those relationships along.
00:21:37:03 - 00:21:39:04
But what's the one thing you can focus on
00:21:39:04 - 00:21:42:23
that will take your company
or your business where you are now?
00:21:42:23 - 00:21:45:17
It's here, right? Exactly. And so
00:21:46:23 - 00:21:47:05
there's a
00:21:47:05 - 00:21:51:03
lot of things that I that's either
a weakness of mine or it's just something
00:21:51:03 - 00:21:54:08
I don't feel like I have the time for,
even though I do.
00:21:54:08 - 00:21:56:09
And I just don't
want to make the time for it.
00:21:56:16 - 00:21:59:14
And just my advice would be
00:21:59:14 - 00:22:01:17
write it down and make it your priority.
00:22:01:17 - 00:22:02:11
Tomorrow morning
00:22:02:11 - 00:22:05:06
when you get in the office and tackle it,
just get it over with.
00:22:05:06 - 00:22:09:04
And so focusing on just that,
that one thing
00:22:09:04 - 00:22:11:05
that can take you from here to there.
00:22:12:00 - 00:22:14:00
Yeah, I think what I'm hearing
you say there on that call,
00:22:14:00 - 00:22:19:08
I think this is a great sort of place
to wrap up is, sometimes when I'm
00:22:19:08 - 00:22:22:18
talking to business owners, I ask them,
are you an owner or are you a firefighter?
00:22:22:20 - 00:22:23:10
Right.
00:22:23:10 - 00:22:27:03
And while you know, you made a comment
like you're doing things you love.
00:22:27:03 - 00:22:32:06
Oftentimes many owners are as they grow,
there's more just things to deal with.
00:22:32:06 - 00:22:33:22
And they almost are putting.
Growing pains.
00:22:33:22 - 00:22:34:16
Growing pains.
00:22:34:16 - 00:22:36:04
Daily fires are putting out,
00:22:36:04 - 00:22:40:07
you know, can't get their eyes
up on the horizon on that one big thing
00:22:40:07 - 00:22:43:11
that they really have got to tackle
to take their business to the next level.
00:22:43:11 - 00:22:45:16
They're just sort of a hamster
on a treadmill.
00:22:45:16 - 00:22:47:07
Yeah, sort of feeling.
00:22:47:07 - 00:22:47:11
Yeah.
00:22:47:11 - 00:22:51:13
I had a business coach once
say to me, like, just remove yourself
00:22:51:13 - 00:22:55:02
from your office for the day
and go meditate on your company.
00:22:55:07 - 00:22:57:19
Think about like what you can do
different.
00:22:57:19 - 00:23:00:04
That's going to turn your company right.
00:23:00:09 - 00:23:04:05
And then tomorrow morning, or not tomorrow
morning, the next morning, right.
00:23:04:14 - 00:23:06:09
Get back in the office and go. Go do it.
00:23:06:09 - 00:23:08:08
Go do it. Get it done. Yeah.
00:23:08:08 - 00:23:11:07
So it was a really great piece of advice
and I took it to heart and it's
00:23:11:07 - 00:23:13:08
changed a lot in my company.
So we love hearing that.
00:23:13:13 - 00:23:14:05
Yeah. So.
00:23:14:05 - 00:23:16:23
Well, if anybody in the audience
wanted to get a hold of you.
00:23:17:04 - 00:23:17:16
Yeah.
00:23:17:17 - 00:23:19:13
How might they go about doing that?
00:23:19:13 - 00:23:24:19
They could visit our website at watermarklife.com They could call my cell phone
00:23:26:07 - 00:23:27:01
at 818.
00:23:27:01 - 00:23:27:23
Go, go for it.
00:23:27:23 - 00:23:31:08
8185776762
00:23:31:12 - 00:23:34:16
or you can email me
at nicole@watermarklife.com.
00:23:34:21 - 00:23:36:02
Oh that's wonderful.
00:23:36:02 - 00:23:38:05
Nicole thanks so much for your time today.
Yeah.
00:23:38:05 - 00:23:40:22
For your pearls of wisdom.
No, I really like this.
00:23:40:22 - 00:23:42:09
This is fun, thank you so much.
00:23:42:09 - 00:23:44:23
And this is Joe Seetoo
signing off from The Ripcord Moment.
00:23:44:23 - 00:23:46:00
And we'll see you next time.