Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

Welcome to Here’s What I Learned — the podcast for progressive entrepreneurs who want to grow their businesses without sacrificing their values, creativity, or capacity. I’m Jacki Hayes: systems strategist, unapologetic smutty romantasy fan, and D&D geek. Around here, we get real about what it actually takes to build a business that fits your life.

Every episode offers something to take with you — sometimes through conversations with values-driven founders, sometimes through solo episodes where I dig into the lessons I’m learning inside my own business. We explore the choices we’re testing, the questions that create clarity, the experiments that move us forward, and the systems that stay simple on purpose.

If you value integrity, curiosity, and time freedom—and you’re looking for inspiration that’s as practical as it is empowering—you’ve found your people. Hit play, and let’s rewrite the rules together.

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Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom, and Doing It Your Way

Season 9 Trailer

July 29, 2025 • Jacki Hayes

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What if the way you build your business mattered just as much as what you build?

In Season 9 of Here’s What I Learned, we’re shining a light on the path less promoted—the one paved with sustainable practices, nervous-system-friendly marketing, and business models rooted in your values.

This season, we go beyond strategies and into the systems, beliefs, and lived experiences that shape ethical, sustainable growth. You’ll hear what it means to grow slowly, market joyfully, and lead from values rather than vanity metrics. These are real conversations with entrepreneurs navigating change, redefining success, and leaning into what actually works for them.

And because we’re approaching a big milestone—episode 99—Season 9 also includes something special: three episodes that welcome back past guests. These aren’t replays—they’re reunions with fresh insights, proof that growth is rarely linear but always meaningful.

Season 9 launches Tuesday, August 5th. Make sure you’re subscribed, because this season is full of perspective shifts, strategy upgrades, and permission to build a business that truly fits.

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