The Nonprofit Show
The Nonprofit Show is the nation’s daily broadcast for the business side of nonprofits — bringing you practical insights, expert interviews, and real-world strategies to help your organization run smarter, lead stronger, and fund better.
Each weekday, our co-hosts and guests break down the most current topics in fundraising, board governance, leadership, staffing, technology, communications, and financial strategy — giving nonprofit professionals the tools they need to build sustainable, high-performing organizations.
With more than 1,400 episodes and growing, our on-demand library is a trusted resource for executive directors, team members, fundraisers, board members, and sector leaders who are ready to move beyond inspiration and into implementation.
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The Nonprofit Show
Nonprofit Capital Campaigns: Magic? Luck? . . . or Strategy?
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Nonprofit capital campaign strategy starts long before the ask — it begins with donor trust, board readiness, and a clear business case for growth. Kelly Hill of CASA Heart of Missouri shares how her organization turned a space challenge into a bold campaign to serve more children and strengthen the foster care ecosystem—and what it really takes to lead a capital campaign while still running the daily work of a nonprofit!
CASA Heart of Missouri serves children in foster care through trained volunteer advocates, currently reaching about 60% of the children in need across Boone and Callaway Counties. But as the organization grew, rented space became both limiting and expensive. Kelly and her team asked a defining business question: “What if we did the hard thing now, raise the money to have our own permanent space?”
That question became the foundation for the Building a Brighter Future campaign, a nearly $4.7 million effort to create a permanent home and launch The Clubhouse — a purpose-built space for supervised visits, family meetings, partner collaboration, and child-centered support.
This discussion offers nonprofit leaders a grounded look at capital campaign planning for nonprofits, including feasibility studies, donor readiness, board leadership, case for support development, government funding, individual giving, and the patience required when major gifts move on donor timelines.
Kelly also shares how outside coaching helped sharpen communication with investment-level donors and support long-term fundraising growth beyond the campaign itself. As she notes, “Donors give on their own schedule, they give on their own timeline.”
This episode shows why capital campaigns are not just fundraising projects. They are business decisions that test strategy, culture, relationships, and capacity.
00:00:00 Capital Campaign Strategy for Nonprofits
00:01:04 Meet Kelly Hill of CASA Heart of Missouri
00:03:29 The Clubhouse Vision and Local Service Gaps
00:06:43 Turning a Space Problem Into a Growth Strategy
00:09:40 Building a Strong Case for Support
00:13:42 What a $4.6 Million Campaign Means for a Mid-Sized Nonprofit
00:16:09 Feasibility, Donor Strategy, and Government Funding
00:18:30 Using Outside Coaching to Strengthen Donor Conversations
00:21:59 Patience, Timing, and the Campaign Roller Coaster
00:23:50 Donor Relationships Before the Campaign Begins
00:25:32 Balancing Daily Operations With Capital Campaign Demands
00:28:57 Final Lessons for Nonprofit Leaders
#TheNonprofitShow #NonprofitFundraising #CapitalCampaign
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