In this episode of Agents of Nonprofit, I talk with Kirk Schmidt, Director of Fundraising Optimization at Frontier Marketing. Kirk is an experienced fundraiser and non-profit operations expert with a background in mathematics and IT, who runs a team of data scientists who work to help charities raise more money for their missions.

Topics we cover include:

• What the differences are between metrics & analytics and why they are important
• Creating data warehouses or data lakes to have data be communicated between different systems
• The effects from perceiving or presenting data with different scales, inputs and outputs
• Having a baseline of data and what KPIs a nonprofit might want to have when moving toward a new project
• The reason it is almost always difficult to have data when starting out

To learn more and connect with Kirk Schmidt:

Frontier Marketing Website

Frontier Marketing on LinkedIn

Kirk Schmidt on LinkedIn

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