2. This Week At Frost Buddy | Ghostbusters | New Products | Customer Identity

Summary

In this conversation, Brock Mammoser shares exciting updates about FrostBuddy, including new product launches, licensing agreements, and insights into customer preferences. He discusses the importance of understanding customer identity, the challenges of seasonal product planning, and the need for innovation in product design. Brock emphasizes the significance of community engagement and maintaining a small business feel despite growth, while also outlining future product launches and customization options.

Takeaways

We landed the Ghostbusters license, which is huge for Halloween.
Everything needs to glow for Halloween next year.
Drinkware is an experience and an identity.
We're speaking to identities harder and harder, leading to significant growth.
We did like 3 million in licensing last year, aiming for 10-15 million this year.
Planning takes so much more as we grow.
Innovation is key to setting us apart in the market.
Customization is essential for customer engagement.
If products aren't meaningful, we discontinue them.
Community engagement is vital for maintaining our small business feel.

Chapters

00:00 FrostBuddy Updates and New Licenses
02:51 Product Development and Market Insights
06:05 Understanding Customer Identity and Preferences
09:01 Licensing and Seasonal Strategies
11:56 Planning and Execution in Business
14:41 Innovation and Product Design
17:56 Marketing Strategies and Customer Engagement
20:29 Future Product Launches and Customization
23:39 Community Engagement and Company Culture