Restaurant Growth Podcast

Going all in on virtual restaurants with Alex Canter, CEO of Nextbite

June 28, 2022 7shifts Season 2 Episode 12
Restaurant Growth Podcast
Going all in on virtual restaurants with Alex Canter, CEO of Nextbite
Show Notes Chapter Markers

Alex Canter is a fourth generation restaurateur at Canter’s, the famous Los Angeles deli. And he was very early on the delivery and virtual restaurant game. Now, he’s a leader in the space at Nextbite, creating virtual brands with celebrities and helping small restaurants maximize revenue in the process. We chat about:

  • The early days of food delivery in LA
  • The growing pains of adding delivery to a decades-old brand
  • Alex’s first virtual brand, Grilled Cheese Heaven
  • The creation of Ordermark, and later Nextbite
  • How to build a brand from nothing
  • Fax machines
  • And more!

The Restaurant Growth Podcast is presented by 7shifts and hosted by DJ Costantino.

Meet Alex Canter

Alex is a restaurant industry innovator, in-demand speaker, and passionate advocate for restaurant operators and workers. He was raised in the kitchen of the world-famous Canter’s Deli in Los Angeles, where he and his team started work on what would become Nextbite. A fourth-generation restaurateur, the restaurant business has been in Alex’s blood for over 90 years. In addition to being the visionary and leader of Nextbite, Alex is active with the Techstars network and enjoys mentoring other restaurant technology entrepreneurs and occasional angel investing. He is a 2019 recipient of the Forbes 30 Under 30, Fast Casual Executive’s Top 25 and a recipient of Nation’s Restaurant News’ 2022 Top 50 Power List. Alex previously led several technology ventures and most recently, Nextbite announced the close of its $120M Series C funding round led by Softbank.

About 7shifts
Since 2014, 7shifts has helped restaurant managers schedule, evaluate, and communicate with their workforce. Our team is comprised of people who live and breathe restaurant culture and strive to help our customers simplify team management, every single day.


0212 Alex Canter
Intro
Growing up at Canter's
Adding delivery to a legacy brand
The birth of Ordermark
Getting into the virtual restaurant game
The beginnings of Nextbite
How to build a virtual brand
Future of ghost kitchens and virtual restaurants