{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":0.96,"body":"Number one."},{"startTime":1.47,"endTime":2.31,"body":"Download it."},{"startTime":2.429,"endTime":6.96,"body":"Number two, pay the $20 a month"},{"startTime":2.429,"endTime":6.96,"body":"because once you start using it, man,"},{"startTime":6.96,"endTime":11.46,"body":"it is literally the best money you"},{"startTime":6.96,"endTime":11.46,"body":"will ever spend in your entire life."},{"startTime":12.09,"endTime":17.34,"body":"It is like the difference between"},{"startTime":12.09,"endTime":17.34,"body":"hiring like a 17-year-old kid."},{"startTime":17.535,"endTime":22.395,"body":"To work for you and hiring like a"},{"startTime":17.535,"endTime":22.395,"body":"veteran, an expert in the field."},{"startTime":25.725,"endTime":29.025,"body":"Hey, and welcome back to the Pre-Shift"},{"startTime":25.725,"endTime":29.025,"body":"podcast, and we're finally talking AI"},{"startTime":29.025,"endTime":32.805,"body":"and restaurants, and I couldn't think of"},{"startTime":29.025,"endTime":32.805,"body":"anyone better to bring on than Josh Koal."},{"startTime":32.865,"endTime":34.545,"body":"Josh is a Michelin aborted restaurateur."},{"startTime":35.214,"endTime":38.275,"body":"He says he realized he's a better marketer"},{"startTime":35.214,"endTime":38.275,"body":"than restaurant operator, and he has"},{"startTime":38.275,"endTime":42.745,"body":"a lot to share via restaurants of any"},{"startTime":38.275,"endTime":42.745,"body":"size can use AI tools like Chat, GPT to"},{"startTime":42.745,"endTime":46.315,"body":"create email campaigns, design loyalty"},{"startTime":42.745,"endTime":46.315,"body":"programs, analyze their menu performance."},{"startTime":47.035,"endTime":49.465,"body":"I love Josh's approach to AI"},{"startTime":47.035,"endTime":49.465,"body":"because it's just super practical."},{"startTime":49.465,"endTime":51.715,"body":"It shows you exactly how to get"},{"startTime":49.465,"endTime":51.715,"body":"started, gives you frameworks."},{"startTime":51.775,"endTime":54.894,"body":"To use, even if you've never used AI"},{"startTime":51.775,"endTime":54.894,"body":"before, just makes it very approachable."},{"startTime":55.614,"endTime":58.315,"body":"And I think restaurant owners, whether"},{"startTime":55.614,"endTime":58.315,"body":"you're drawing in spreadsheets or just"},{"startTime":58.315,"endTime":60.835,"body":"looking to bring more people through"},{"startTime":58.315,"endTime":60.835,"body":"the door or don't have any idea where"},{"startTime":60.835,"endTime":63.714,"body":"to start, where it comes to marketing,"},{"startTime":60.835,"endTime":63.714,"body":"I think Josh's strategies are a great"},{"startTime":63.714,"endTime":66.925,"body":"jumping off point and first foray"},{"startTime":63.714,"endTime":66.925,"body":"into using AI tools for your business."},{"startTime":67.619,"endTime":69.66,"body":"As always, the pre-shift is"},{"startTime":67.619,"endTime":69.66,"body":"brought to you by seven shifts."},{"startTime":69.869,"endTime":70.38,"body":"Enjoy the show."},{"startTime":71.669,"endTime":73.11,"body":"Hey Josh, how's it going today?"},{"startTime":74.25,"endTime":75.089,"body":"I'm so good."},{"startTime":75.089,"endTime":76.05,"body":"Excited to be here."},{"startTime":76.169,"endTime":78.119,"body":"So you are, you've been"},{"startTime":76.169,"endTime":78.119,"body":"on the show before."},{"startTime":78.119,"endTime":80.97,"body":"Back when we were the Restaurant Growth"},{"startTime":78.119,"endTime":80.97,"body":"podcast, we're now the pre-shift."},{"startTime":81.0,"endTime":81.869,"body":"It's been a long time."},{"startTime":81.929,"endTime":84.389,"body":"Uh, you're our first repeat guest,"},{"startTime":81.929,"endTime":84.389,"body":"which I'm very excited about."},{"startTime":84.395,"endTime":87.005,"body":"And I think it was 2022 that you"},{"startTime":84.395,"endTime":87.005,"body":"joined us for the first time."},{"startTime":87.005,"endTime":89.465,"body":"So for folks that didn't listen to"},{"startTime":87.005,"endTime":89.465,"body":"that one, tell me a little bit about"},{"startTime":89.465,"endTime":92.134,"body":"yourself and also, uh, let's catch"},{"startTime":89.465,"endTime":92.134,"body":"up and, uh, let me know what you've"},{"startTime":92.134,"endTime":93.515,"body":"been up to for the past year or two."},{"startTime":93.815,"endTime":97.115,"body":"So, I mean, I, I guess first and"},{"startTime":93.815,"endTime":97.115,"body":"foremost, I am a restaurateur."},{"startTime":97.175,"endTime":101.044,"body":"Um, I operated at other places, but for"},{"startTime":97.175,"endTime":101.044,"body":"more than 20 years, I owned and operated."},{"startTime":101.33,"endTime":104.84,"body":"Restaurants and hospitality concepts"},{"startTime":101.33,"endTime":104.84,"body":"and multiple tiers of dining in Los"},{"startTime":104.84,"endTime":107.45,"body":"Angeles, which I think we can all"},{"startTime":104.84,"endTime":107.45,"body":"agree is probably one of the most"},{"startTime":107.45,"endTime":109.58,"body":"competitive dining markets in the world."},{"startTime":109.64,"endTime":113.9,"body":"When the pandemic hit, I sold my"},{"startTime":109.64,"endTime":113.9,"body":"restaurant group and I decided to"},{"startTime":114.05,"endTime":118.85,"body":"wander right to put on some flip"},{"startTime":114.05,"endTime":118.85,"body":"flops and try and figure things out."},{"startTime":118.97,"endTime":124.46,"body":"Out of that Wandering and discovery came"},{"startTime":118.97,"endTime":124.46,"body":"the full comp podcast, which like 500"},{"startTime":124.46,"endTime":128.36,"body":"episodes in, and that's when I figured"},{"startTime":124.46,"endTime":128.36,"body":"out that the reason I did well in the"},{"startTime":128.36,"endTime":132.62,"body":"restaurant industry is not because"},{"startTime":128.36,"endTime":132.62,"body":"I am a. World-class restaurateur."},{"startTime":132.68,"endTime":138.26,"body":"Probably an above average restaurateur,"},{"startTime":132.68,"endTime":138.26,"body":"but I'm a world-class marketer, and so"},{"startTime":138.26,"endTime":142.19,"body":"I was able to use the skills that I had"},{"startTime":138.26,"endTime":142.19,"body":"honed across multiple tiers of dining"},{"startTime":142.19,"endTime":146.27,"body":"to start a podcast, which today gets"},{"startTime":142.19,"endTime":146.27,"body":"more than a million downloads a month."},{"startTime":146.63,"endTime":147.74,"body":"Marketing works."},{"startTime":147.8,"endTime":150.65,"body":"Out of that came a coaching"},{"startTime":147.8,"endTime":150.65,"body":"and consulting practice because"},{"startTime":150.885,"endTime":154.28,"body":"when I spoke, I said things that"},{"startTime":150.885,"endTime":154.28,"body":"people thought were not stupid."},{"startTime":154.28,"endTime":158.87,"body":"Some of them were even interesting and"},{"startTime":154.28,"endTime":158.87,"body":"people began to reach out about my ideas."},{"startTime":158.93,"endTime":160.64,"body":"So I took a course."},{"startTime":161.08,"endTime":164.23,"body":"The reason that I did was because"},{"startTime":161.08,"endTime":164.23,"body":"I'm a nerd and like I wanna, I"},{"startTime":164.23,"endTime":165.76,"body":"wanna dive deeply into things."},{"startTime":165.76,"endTime":168.85,"body":"And so if I was gonna get into coaching"},{"startTime":165.76,"endTime":168.85,"body":"and consulting, I wanted to learn from"},{"startTime":168.85,"endTime":172.12,"body":"the best coaches and consultants in the"},{"startTime":168.85,"endTime":172.12,"body":"world because it's not about what, you"},{"startTime":172.12,"endTime":176.89,"body":"know, it's like how do you codify it in"},{"startTime":172.12,"endTime":176.89,"body":"a way that it is actionable information"},{"startTime":176.92,"endTime":178.21,"body":"for the people that are listening."},{"startTime":178.329,"endTime":181.45,"body":"I launched a program and I launched"},{"startTime":178.329,"endTime":181.45,"body":"a program to what was a big audience,"},{"startTime":181.51,"endTime":185.32,"body":"and today I feel fortunate in"},{"startTime":181.51,"endTime":185.32,"body":"that, you know, I own and operate"},{"startTime":185.32,"endTime":186.73,"body":"one of the largest media assets."},{"startTime":186.935,"endTime":190.385,"body":"In our industry, and I have one of"},{"startTime":186.935,"endTime":190.385,"body":"the largest coaching and consulting"},{"startTime":190.445,"endTime":192.394,"body":"businesses in our industry as well."},{"startTime":192.515,"endTime":192.905,"body":"Amazing."},{"startTime":192.905,"endTime":196.174,"body":"So you've grown your culture, your"},{"startTime":192.905,"endTime":196.174,"body":"coaching and consulting business,"},{"startTime":196.204,"endTime":199.295,"body":"uh, since we've last chatted, I mean"},{"startTime":196.204,"endTime":199.295,"body":"dozens and dozens and dozens and"},{"startTime":199.295,"endTime":202.865,"body":"dozens of podcast episodes since"},{"startTime":199.295,"endTime":202.865,"body":"I'm curious what you've learned in"},{"startTime":202.865,"endTime":204.394,"body":"the past couple of years, you know."},{"startTime":204.425,"endTime":210.395,"body":"We, we chatted the first time about"},{"startTime":204.425,"endTime":210.395,"body":"profits and maximizing capacity and"},{"startTime":210.425,"endTime":213.395,"body":"you know, you talked about how every"},{"startTime":210.425,"endTime":213.395,"body":"restaurateur is leaving, you know, 10,"},{"startTime":213.395,"endTime":215.075,"body":"15 grand a month just on the table."},{"startTime":215.105,"endTime":218.315,"body":"They can make that back or they can"},{"startTime":215.105,"endTime":218.315,"body":"find ways to make that and build"},{"startTime":218.315,"endTime":219.575,"body":"that revenue stream with what."},{"startTime":219.59,"endTime":220.7,"body":"The tools they already have."},{"startTime":220.79,"endTime":225.2,"body":"I'm curious where you feel, again, what"},{"startTime":220.79,"endTime":225.2,"body":"has changed in the past couple of years?"},{"startTime":225.2,"endTime":227.48,"body":"Do you still feel that way,"},{"startTime":225.2,"endTime":227.48,"body":"I guess is my first question."},{"startTime":227.81,"endTime":229.13,"body":"Yes, I do."},{"startTime":229.19,"endTime":231.08,"body":"Here's what's changed in"},{"startTime":229.19,"endTime":231.08,"body":"the last couple of years."},{"startTime":231.08,"endTime":233.36,"body":"You know, I, everything is about context."},{"startTime":233.36,"endTime":234.5,"body":"It's about aperture."},{"startTime":234.53,"endTime":235.49,"body":"Like what do you see?"},{"startTime":235.735,"endTime":241.555,"body":"If I am a world class restaurateur and"},{"startTime":235.735,"endTime":241.555,"body":"coach today, it is not because I was"},{"startTime":241.555,"endTime":244.075,"body":"that when I was a restaurateur myself."},{"startTime":244.165,"endTime":246.355,"body":"It's because of sample size, dj."},{"startTime":246.355,"endTime":249.175,"body":"I've run 200 people through my program."},{"startTime":249.235,"endTime":255.955,"body":"I've got 500 plus interviews under my"},{"startTime":249.235,"endTime":255.955,"body":"belt, so it's just, I've tried a lot more"},{"startTime":255.955,"endTime":258.235,"body":"things than most people in the industry."},{"startTime":258.235,"endTime":261.385,"body":"My scope as a restaurateur was limited to."},{"startTime":261.835,"endTime":265.165,"body":"What I could achieve across"},{"startTime":261.835,"endTime":265.165,"body":"three concepts in one city."},{"startTime":265.225,"endTime":269.035,"body":"But now I've been able to experiment"},{"startTime":265.225,"endTime":269.035,"body":"globally, and so it's not that I"},{"startTime":269.035,"endTime":272.635,"body":"think people aren't leaving money"},{"startTime":269.035,"endTime":272.635,"body":"on the table, it's that I found way"},{"startTime":272.635,"endTime":275.785,"body":"more money than people are leaving"},{"startTime":272.635,"endTime":275.785,"body":"on the table to the degree that,"},{"startTime":275.785,"endTime":277.045,"body":"you know, I actually built out, I."},{"startTime":277.045,"endTime":281.365,"body":"Every month I do this five day challenge,"},{"startTime":277.045,"endTime":281.365,"body":"and it's like a free five day challenge"},{"startTime":281.365,"endTime":283.495,"body":"for one hour a day, five days a week."},{"startTime":283.555,"endTime":288.205,"body":"I run restaurant owners and operators"},{"startTime":283.555,"endTime":288.205,"body":"through literally the program"},{"startTime":288.295,"endTime":292.045,"body":"that I sell because I, I believe"},{"startTime":288.295,"endTime":292.045,"body":"that in order to be top of market,"},{"startTime":292.045,"endTime":296.155,"body":"whether you are a restaurant or a"},{"startTime":292.045,"endTime":296.155,"body":"consultant, you've gotta out give."},{"startTime":296.245,"endTime":300.205,"body":"And so simply by sharing what I"},{"startTime":296.245,"endTime":300.205,"body":"learned, I'm improving the industry."},{"startTime":300.565,"endTime":301.015,"body":"Very cool."},{"startTime":301.045,"endTime":302.665,"body":"That's something we"},{"startTime":301.045,"endTime":302.665,"body":"aim to do here as well."},{"startTime":302.665,"endTime":305.395,"body":"You know, we can learn from the"},{"startTime":302.665,"endTime":305.395,"body":"single restaurateur, but we can also,"},{"startTime":305.395,"endTime":307.885,"body":"that's why I like to talk to folks"},{"startTime":305.395,"endTime":307.885,"body":"like you and, and talk to restaurant"},{"startTime":307.885,"endTime":311.665,"body":"owners and operators and people making"},{"startTime":307.885,"endTime":311.665,"body":"changes and, and doing, doing cool"},{"startTime":311.665,"endTime":313.225,"body":"things because we get to amplify that."},{"startTime":313.225,"endTime":313.465,"body":"Right."},{"startTime":313.615,"endTime":315.205,"body":"And like you said, it's"},{"startTime":313.615,"endTime":315.205,"body":"increasing the aperture."},{"startTime":315.205,"endTime":316.915,"body":"So before, uh, you know, we hopped."},{"startTime":317.115,"endTime":319.905,"body":"We were talking a little bit"},{"startTime":317.115,"endTime":319.905,"body":"about AI in restaurants, and I'm"},{"startTime":319.905,"endTime":321.225,"body":"curious where you're at with that."},{"startTime":321.225,"endTime":322.755,"body":"I do wanna dive into that today."},{"startTime":322.755,"endTime":327.765,"body":"So I guess from a, you know, 10,000, uh,"},{"startTime":322.755,"endTime":327.765,"body":"foot view, 30,000 foot view, or however"},{"startTime":327.765,"endTime":330.915,"body":"high up you want to go, you know, what's"},{"startTime":327.765,"endTime":330.915,"body":"the big opportunity, or rather, what's"},{"startTime":330.915,"endTime":334.365,"body":"the big misconception you're seeing"},{"startTime":330.915,"endTime":334.365,"body":"from restaurant owners when it comes to"},{"startTime":334.365,"endTime":336.62,"body":"utilizing AI tools in their business?"},{"startTime":336.75,"endTime":340.275,"body":"Let's, let's start with AI at a high"},{"startTime":336.75,"endTime":340.275,"body":"level, and let's talk about like a chat."},{"startTime":340.275,"endTime":342.705,"body":"GPT is an example because I think that."},{"startTime":343.005,"endTime":346.155,"body":"Whether people realize it or not,"},{"startTime":343.005,"endTime":346.155,"body":"they've been using AI for years."},{"startTime":346.215,"endTime":347.534,"body":"Alexa is ai."},{"startTime":347.655,"endTime":352.245,"body":"Siri is ai, and over the years you've"},{"startTime":347.655,"endTime":352.245,"body":"figured out all of the different ways"},{"startTime":352.245,"endTime":357.615,"body":"that you can use Alexa and Siri in"},{"startTime":352.245,"endTime":357.615,"body":"your day-to-day life to add value."},{"startTime":357.645,"endTime":361.215,"body":"I think the problem with Che GBT"},{"startTime":357.645,"endTime":361.215,"body":"and AI models, language models"},{"startTime":361.215,"endTime":362.835,"body":"like it, they do too much."},{"startTime":362.835,"endTime":365.955,"body":"And when something does"},{"startTime":362.835,"endTime":365.955,"body":"everything, you do nothing with it."},{"startTime":366.045,"endTime":368.685,"body":"And so the, the learning curve"},{"startTime":366.045,"endTime":368.685,"body":"isn't learning how to use it"},{"startTime":368.685,"endTime":369.645,"body":"because it's a language model."},{"startTime":369.645,"endTime":370.005,"body":"You just."},{"startTime":370.005,"endTime":373.3,"body":"You talk to it, the hurdle is"},{"startTime":370.005,"endTime":373.3,"body":"figuring out all of the different"},{"startTime":373.3,"endTime":375.37,"body":"things that you can do with it."},{"startTime":375.43,"endTime":379.42,"body":"You know, with my restaurant owners"},{"startTime":375.43,"endTime":379.42,"body":"and operators, we build out custom"},{"startTime":379.42,"endTime":385.15,"body":"GPTs, which is like an AI built for"},{"startTime":379.42,"endTime":385.15,"body":"that restaurant that understands all"},{"startTime":385.15,"endTime":386.53,"body":"of the facets of the restaurateur."},{"startTime":387.22,"endTime":390.43,"body":"All of the facets of the"},{"startTime":387.22,"endTime":390.43,"body":"restaurant messaging, brand"},{"startTime":390.43,"endTime":392.2,"body":"positioning, everything, right?"},{"startTime":392.2,"endTime":396.07,"body":"Because it's consumed just an ungodly"},{"startTime":392.2,"endTime":396.07,"body":"amount of historical information."},{"startTime":396.1,"endTime":401.32,"body":"And so when you say, write me a"},{"startTime":396.1,"endTime":401.32,"body":"three email workflow to pitch the"},{"startTime":401.32,"endTime":402.97,"body":"Super Bowl, it sounds like you."},{"startTime":403.585,"endTime":405.355,"body":"It's gonna ask you a handful of questions."},{"startTime":405.625,"endTime":406.525,"body":"What are your specials?"},{"startTime":406.525,"endTime":407.365,"body":"What are you doing?"},{"startTime":407.365,"endTime":408.235,"body":"When does it start?"},{"startTime":408.235,"endTime":409.105,"body":"When does it end?"},{"startTime":409.165,"endTime":414.745,"body":"And then it's literally going to create"},{"startTime":409.165,"endTime":414.745,"body":"an email workflow that is tailored to not"},{"startTime":414.745,"endTime":417.685,"body":"only your business, but to your audience."},{"startTime":417.745,"endTime":421.495,"body":"And so, you know, where's the"},{"startTime":417.745,"endTime":421.495,"body":"biggest missed opportunity It is"},{"startTime":421.495,"endTime":424.165,"body":"that I don't think, and dj, you're"},{"startTime":421.495,"endTime":424.165,"body":"a professional marketer too, so"},{"startTime":424.165,"endTime":425.755,"body":"you are going to get me on this."},{"startTime":425.984,"endTime":428.835,"body":"It's not that people aren't marketing,"},{"startTime":425.984,"endTime":428.835,"body":"it's that they're not marketing enough."},{"startTime":428.924,"endTime":432.705,"body":"You know, when you send out that Super"},{"startTime":428.924,"endTime":432.705,"body":"Bowl email or the Valentine's Day"},{"startTime":432.705,"endTime":434.625,"body":"email, you don't send out one email."},{"startTime":434.745,"endTime":438.135,"body":"You send out three because"},{"startTime":434.745,"endTime":438.135,"body":"people are gonna miss it, right?"},{"startTime":438.164,"endTime":442.544,"body":"You're not doing one social media post"},{"startTime":438.164,"endTime":442.544,"body":"a week, you're doing 10, that you're"},{"startTime":442.544,"endTime":444.974,"body":"not doing one blog post once a year."},{"startTime":444.974,"endTime":448.575,"body":"When you get around to it, you're"},{"startTime":444.974,"endTime":448.575,"body":"doing them every week because this"},{"startTime":448.575,"endTime":450.495,"body":"thing knows so much about you."},{"startTime":450.554,"endTime":451.784,"body":"It can extrapolate."},{"startTime":452.115,"endTime":455.055,"body":"And if it doesn't know something"},{"startTime":452.115,"endTime":455.055,"body":"about you, you can ask the"},{"startTime":455.055,"endTime":458.115,"body":"AI to ask you questions to"},{"startTime":458.115,"endTime":459.344,"body":"learn more about you."},{"startTime":459.495,"endTime":459.945,"body":"Very cool."},{"startTime":459.945,"endTime":462.105,"body":"So I guess maybe rewind a little bit."},{"startTime":462.105,"endTime":463.725,"body":"You know, we're talking about custom gpt."},{"startTime":463.725,"endTime":464.37,"body":"I know what that means."},{"startTime":464.89,"endTime":466.125,"body":"I. You know what that means?"},{"startTime":466.155,"endTime":470.505,"body":"People probably just know, you know,"},{"startTime":466.155,"endTime":470.505,"body":"chat, GPT or Gemini, or what's a new one?"},{"startTime":470.594,"endTime":471.914,"body":"Deep seek, whatever it is."},{"startTime":471.974,"endTime":475.275,"body":"Where if I'm a restaurateur, I'm curious,"},{"startTime":471.974,"endTime":475.275,"body":"like there's these tools out there."},{"startTime":475.275,"endTime":476.984,"body":"I don't know how, where to start."},{"startTime":477.104,"endTime":479.655,"body":"Where do you recommend"},{"startTime":477.104,"endTime":479.655,"body":"folks, uh, take a dive in."},{"startTime":480.07,"endTime":484.21,"body":"So I think Che GBT is probably"},{"startTime":480.07,"endTime":484.21,"body":"gonna be the easiest model to use."},{"startTime":484.21,"endTime":486.49,"body":"I also think from a"},{"startTime":484.21,"endTime":486.49,"body":"marketer's perspective, it's"},{"startTime":486.49,"endTime":488.02,"body":"a really good place to go."},{"startTime":488.08,"endTime":492.85,"body":"The simplest thing that you could"},{"startTime":488.08,"endTime":492.85,"body":"do is number one, download it."},{"startTime":493.0,"endTime":495.79,"body":"Number two, pay the $20 a month."},{"startTime":496.0,"endTime":499.42,"body":"Because once you start using it, man,"},{"startTime":496.0,"endTime":499.42,"body":"it is literally the best money you"},{"startTime":499.42,"endTime":501.55,"body":"will ever spend in your entire life."},{"startTime":501.55,"endTime":508.325,"body":"It is like the difference between hiring"},{"startTime":501.55,"endTime":508.325,"body":"like a 17-year-old kid to work for you"},{"startTime":508.415,"endTime":513.125,"body":"and hiring like a veteran, an expert"},{"startTime":508.415,"endTime":513.125,"body":"in the field, and it's $20 a month."},{"startTime":513.215,"endTime":514.265,"body":"That is the first step."},{"startTime":514.265,"endTime":516.784,"body":"And the second step, if you"},{"startTime":514.265,"endTime":516.784,"body":"remember absolutely nothing"},{"startTime":516.784,"endTime":518.885,"body":"that I say lead with curiosity."},{"startTime":518.945,"endTime":522.005,"body":"So what you would do is you would open"},{"startTime":518.945,"endTime":522.005,"body":"up the language model and you would,"},{"startTime":522.034,"endTime":524.555,"body":"you would say, I am a business owner."},{"startTime":524.675,"endTime":527.315,"body":"Ask me as many questions as"},{"startTime":524.675,"endTime":527.315,"body":"you need to, to have a firm"},{"startTime":527.315,"endTime":528.515,"body":"understanding of my business."},{"startTime":528.78,"endTime":531.15,"body":"And then you would say,"},{"startTime":528.78,"endTime":531.15,"body":"these are my goals."},{"startTime":531.27,"endTime":533.61,"body":"How could you help me achieve these goals?"},{"startTime":533.699,"endTime":537.12,"body":"I mean, again, it's, I know it"},{"startTime":533.699,"endTime":537.12,"body":"sounds crazy DJ, and I think it's"},{"startTime":537.42,"endTime":540.12,"body":"first principles cure all ills."},{"startTime":540.329,"endTime":544.199,"body":"So like if you don't know where to"},{"startTime":540.329,"endTime":544.199,"body":"start, whether it is with AI based"},{"startTime":544.199,"endTime":548.16,"body":"language models, or it is like the"},{"startTime":544.199,"endTime":548.16,"body":"marketing strategy for your business."},{"startTime":548.335,"endTime":551.995,"body":"Starting from scratch and"},{"startTime":548.335,"endTime":551.995,"body":"asking foundational fundamental"},{"startTime":551.995,"endTime":553.555,"body":"questions will get you there."},{"startTime":553.615,"endTime":555.205,"body":"I would tell it to ask questions about me."},{"startTime":555.205,"endTime":558.145,"body":"I would tell it to ask questions"},{"startTime":555.205,"endTime":558.145,"body":"about my audience on a Saturday night."},{"startTime":558.265,"endTime":559.825,"body":"Who is sitting in your restaurant?"},{"startTime":559.915,"endTime":561.805,"body":"What do your best patrons look like?"},{"startTime":561.985,"endTime":562.525,"body":"Are they men?"},{"startTime":562.555,"endTime":563.185,"body":"Are they women?"},{"startTime":563.245,"endTime":564.865,"body":"Are they 35 to 45?"},{"startTime":565.135,"endTime":566.515,"body":"Are they 18 to 25?"},{"startTime":566.635,"endTime":569.275,"body":"Do they come in on the weekends or"},{"startTime":566.635,"endTime":569.275,"body":"do they come in during the week?"},{"startTime":569.275,"endTime":571.55,"body":"Like there are all of these,"},{"startTime":569.275,"endTime":571.55,"body":"do they live in the area?"},{"startTime":571.579,"endTime":572.63,"body":"Do they work in the area?"},{"startTime":572.75,"endTime":575.21,"body":"And then like, right, and"},{"startTime":572.75,"endTime":575.21,"body":"you, you segment, but like"},{"startTime":575.21,"endTime":576.71,"body":"this is second nature to you."},{"startTime":576.71,"endTime":578.84,"body":"And over time it became"},{"startTime":576.71,"endTime":578.84,"body":"second nature to me."},{"startTime":578.93,"endTime":582.02,"body":"But like as a restaurant owner and"},{"startTime":578.93,"endTime":582.02,"body":"operator, especially when you're at"},{"startTime":582.02,"endTime":586.43,"body":"the top of your game, man, it is to"},{"startTime":582.02,"endTime":586.43,"body":"the exclusion of everything else."},{"startTime":586.735,"endTime":590.245,"body":"AI is one of the few things that's"},{"startTime":586.735,"endTime":590.245,"body":"gonna be able to level all of us"},{"startTime":590.245,"endTime":594.985,"body":"up because it is very easy to get"},{"startTime":590.245,"endTime":594.985,"body":"started when you lead with curiosity."},{"startTime":595.075,"endTime":598.885,"body":"So be curious, you know, download it,"},{"startTime":595.075,"endTime":598.885,"body":"go in, tell to tell it to ask about you."},{"startTime":598.885,"endTime":603.925,"body":"So, you know, I'm a fast casual joint"},{"startTime":598.885,"endTime":603.925,"body":"in here in Atlanta, where I am, where I,"},{"startTime":603.985,"endTime":608.065,"body":"where I'm a located, you know, my typical"},{"startTime":603.985,"endTime":608.065,"body":"customer is X, Y, Z. Once you get to a"},{"startTime":608.065,"endTime":610.195,"body":"point where it seems to understand you."},{"startTime":610.23,"endTime":613.62,"body":"You know, we talked about some of the, for"},{"startTime":610.23,"endTime":613.62,"body":"example, some of the marketing, um, uses."},{"startTime":613.62,"endTime":616.98,"body":"So it can help you write three email,"},{"startTime":613.62,"endTime":616.98,"body":"super Bowl sequence to get folks to"},{"startTime":616.98,"endTime":620.37,"body":"order your, you know, your Super Bowl"},{"startTime":616.98,"endTime":620.37,"body":"combo, uh, for pickup, you know, catering"},{"startTime":620.37,"endTime":623.37,"body":"kind of, or maybe it's a Valentine's"},{"startTime":620.37,"endTime":623.37,"body":"Day, you know, we're recording this"},{"startTime":623.37,"endTime":626.1,"body":"the day before Valentine's Day, or"},{"startTime":623.37,"endTime":626.1,"body":"maybe it's Easter, which is coming up"},{"startTime":626.1,"endTime":627.48,"body":"when, around when the episode launches."},{"startTime":627.48,"endTime":630.99,"body":"So marketing, social posts, it can"},{"startTime":627.48,"endTime":630.99,"body":"help with those kinds of things, right?"},{"startTime":631.11,"endTime":631.38,"body":"Yeah."},{"startTime":631.38,"endTime":634.62,"body":"But then it also has, it, not only"},{"startTime":631.38,"endTime":634.62,"body":"does it have historical data, it has"},{"startTime":634.62,"endTime":637.68,"body":"access to all of the world's knowledge"},{"startTime":634.62,"endTime":637.68,"body":"because it can talk to the internet."},{"startTime":637.92,"endTime":641.34,"body":"So what you would say is, I'm"},{"startTime":637.92,"endTime":641.34,"body":"located in Atlanta, Georgia."},{"startTime":641.4,"endTime":643.35,"body":"You understand because you've"},{"startTime":641.4,"endTime":643.35,"body":"already talked to it, right?"},{"startTime":643.35,"endTime":645.51,"body":"So you're like, you already"},{"startTime":643.35,"endTime":645.51,"body":"understand my restaurant concept."},{"startTime":645.6,"endTime":649.08,"body":"I want you to do a competitive"},{"startTime":645.6,"endTime":649.08,"body":"analysis in my area."},{"startTime":649.23,"endTime":653.31,"body":"I want you to figure out what everyone"},{"startTime":649.23,"endTime":653.31,"body":"else is doing for Easter, and I want"},{"startTime":653.31,"endTime":657.99,"body":"you to help me conceptualize a concept"},{"startTime":653.31,"endTime":657.99,"body":"that will be better than my competition."},{"startTime":658.17,"endTime":659.37,"body":"That's just the first step."},{"startTime":659.37,"endTime":660.09,"body":"Can we dig deeper?"},{"startTime":660.09,"endTime":660.63,"body":"DJ?"},{"startTime":660.84,"endTime":664.32,"body":"Then it comes down to, and like"},{"startTime":660.84,"endTime":664.32,"body":"we do a whole podcast on this."},{"startTime":664.38,"endTime":666.51,"body":"I'm sure you don't want to, but I could."},{"startTime":666.78,"endTime":668.52,"body":"It's on offer creation."},{"startTime":668.73,"endTime":670.65,"body":"That's the other big opportunity."},{"startTime":670.77,"endTime":676.23,"body":"Most people listening to this have"},{"startTime":670.77,"endTime":676.23,"body":"great restaurants and terrible offers."},{"startTime":676.29,"endTime":679.59,"body":"You can use it to create"},{"startTime":676.29,"endTime":679.59,"body":"a sense of exclusivity."},{"startTime":679.735,"endTime":684.595,"body":"Right scarcity, urgency, like it"},{"startTime":679.735,"endTime":684.595,"body":"understands everything that I do."},{"startTime":684.685,"endTime":689.574,"body":"And so I am able to take it and say, based"},{"startTime":684.685,"endTime":689.574,"body":"off the principles of scarcity, urgency,"},{"startTime":689.574,"endTime":693.025,"body":"and incredibly high perceived value, I"},{"startTime":689.574,"endTime":693.025,"body":"want you to take this special that we're"},{"startTime":693.025,"endTime":697.314,"body":"running this weekend and create an email"},{"startTime":693.025,"endTime":697.314,"body":"that would inspire people to come in."},{"startTime":697.495,"endTime":701.515,"body":"What does that offer look like"},{"startTime":697.495,"endTime":701.515,"body":"without discounting or freebies?"},{"startTime":701.605,"endTime":705.55,"body":"So you say offer, you mean, you"},{"startTime":701.605,"endTime":705.55,"body":"know, a, a. A limited time menu,"},{"startTime":705.61,"endTime":707.95,"body":"special, a pitch, a pitch, a"},{"startTime":707.95,"endTime":708.85,"body":"call to action."},{"startTime":708.88,"endTime":711.58,"body":"And so are you, are you telling"},{"startTime":708.88,"endTime":711.58,"body":"them what you wanna do or you're"},{"startTime":711.58,"endTime":713.44,"body":"asking, saying, what could I do?"},{"startTime":713.68,"endTime":714.88,"body":"It's both, right?"},{"startTime":714.88,"endTime":716.2,"body":"So it is, what could I do?"},{"startTime":716.2,"endTime":718.72,"body":"And then once you determine that thing"},{"startTime":716.2,"endTime":718.72,"body":"that you're doing, so you've decided"},{"startTime":718.72,"endTime":720.46,"body":"you're gonna do an Easter brunch, right?"},{"startTime":720.46,"endTime":723.4,"body":"And it's already supplied you with all"},{"startTime":720.46,"endTime":723.4,"body":"of the elements based on a competitive"},{"startTime":723.4,"endTime":725.8,"body":"analysis of what it is going to do."},{"startTime":725.89,"endTime":727.93,"body":"And then you've gotta"},{"startTime":725.89,"endTime":727.93,"body":"tell people about it."},{"startTime":728.11,"endTime":730.48,"body":"And so rather than like going rogue."},{"startTime":730.555,"endTime":734.935,"body":"With all of our no marketing experience,"},{"startTime":730.555,"endTime":734.935,"body":"we use the GBT and say, all right,"},{"startTime":734.995,"endTime":738.295,"body":"understanding my brand, understanding"},{"startTime":734.995,"endTime":738.295,"body":"my brand voice, and understanding"},{"startTime":738.295,"endTime":742.464,"body":"my audience, take this idea that we"},{"startTime":738.295,"endTime":742.464,"body":"just came up with and create an offer"},{"startTime":742.525,"endTime":743.995,"body":"that will convert at a high level."},{"startTime":744.025,"endTime":747.984,"body":"Your offer is worth very, very"},{"startTime":744.025,"endTime":747.984,"body":"little if nobody opens the email."},{"startTime":748.015,"endTime":750.685,"body":"So you would say, give me 10"},{"startTime":748.015,"endTime":750.685,"body":"options for a subject line."},{"startTime":750.955,"endTime":753.955,"body":"Optimize for high open rate"},{"startTime":750.955,"endTime":753.955,"body":"and high click through rate."},{"startTime":754.075,"endTime":757.645,"body":"Restructure this email in a way that's"},{"startTime":754.075,"endTime":757.645,"body":"going to increase the click through rate."},{"startTime":757.705,"endTime":761.845,"body":"Give me eight samples of calls to"},{"startTime":757.705,"endTime":761.845,"body":"action that you believe will have a"},{"startTime":761.845,"endTime":764.935,"body":"high click through rate, and then we'll"},{"startTime":761.845,"endTime":764.935,"body":"pepper them in throughout the email."},{"startTime":764.995,"endTime":767.665,"body":"It's just taking everything"},{"startTime":764.995,"endTime":767.665,"body":"that you're already doing."},{"startTime":767.7,"endTime":773.79,"body":"It is bad to mediocre at best and making"},{"startTime":767.7,"endTime":773.79,"body":"it best in class and learning how to work"},{"startTime":773.79,"endTime":777.06,"body":"with AI and through AI in order to get"},{"startTime":777.06,"endTime":777.87,"body":"this done better."},{"startTime":777.99,"endTime":781.26,"body":"There's definitely a lot there and it"},{"startTime":777.99,"endTime":781.26,"body":"seems like the, the big focus, at least,"},{"startTime":781.26,"endTime":785.01,"body":"you know, in the, as we're talking now,"},{"startTime":781.26,"endTime":785.01,"body":"is bringing more people in the door."},{"startTime":785.45,"endTime":789.11,"body":"Is that kind of the, the end"},{"startTime":785.45,"endTime":789.11,"body":"result here of using these tools"},{"startTime":789.11,"endTime":790.22,"body":"to help with your marketing?"},{"startTime":790.22,"endTime":792.5,"body":"Is that, is that kind of what"},{"startTime":790.22,"endTime":792.5,"body":"you're, what you're talking about?"},{"startTime":792.62,"endTime":792.95,"body":"I think"},{"startTime":793.1,"endTime":793.28,"body":"two"},{"startTime":793.28,"endTime":794.12,"body":"sides to that."},{"startTime":794.15,"endTime":794.57,"body":"Right?"},{"startTime":794.78,"endTime":798.08,"body":"So the first is bringing in more new"},{"startTime":794.78,"endTime":798.08,"body":"people and then creating a flood of"},{"startTime":798.08,"endTime":800.99,"body":"returning customers, bringing people"},{"startTime":798.08,"endTime":800.99,"body":"in the door and bringing people back."},{"startTime":801.08,"endTime":803.3,"body":"And why would you even bring"},{"startTime":801.08,"endTime":803.3,"body":"more new people in if you don't"},{"startTime":803.3,"endTime":804.38,"body":"have a way to get them back?"},{"startTime":804.47,"endTime":806.69,"body":"You know, one of the things that,"},{"startTime":804.47,"endTime":806.69,"body":"that we also use it for is to"},{"startTime":806.69,"endTime":808.22,"body":"orchestrate loyalty programs."},{"startTime":808.28,"endTime":810.11,"body":"Dude, I am in 2025."},{"startTime":810.44,"endTime":812.06,"body":"I am all in on loyalty."},{"startTime":812.18,"endTime":815.06,"body":"And so when I look at loyalty,"},{"startTime":812.18,"endTime":815.06,"body":"I don't look at what the best"},{"startTime":815.06,"endTime":816.62,"body":"restaurants in the world are doing."},{"startTime":816.65,"endTime":819.14,"body":"'cause the best restaurants in"},{"startTime":816.65,"endTime":819.14,"body":"the world, in my humble opinion,"},{"startTime":819.17,"endTime":822.59,"body":"have lackluster loyalty programs"},{"startTime":819.17,"endTime":822.59,"body":"that are built around transaction."},{"startTime":822.62,"endTime":824.6,"body":"We are looking at the"},{"startTime":822.62,"endTime":824.6,"body":"credit card companies."},{"startTime":824.72,"endTime":830.42,"body":"No one has done a better job of creating"},{"startTime":824.72,"endTime":830.42,"body":"loyalty programs that actually inspire"},{"startTime":830.54,"endTime":832.58,"body":"loyalty than credit card companies."},{"startTime":832.67,"endTime":834.23,"body":"Everyone sells food and beverage, right?"},{"startTime":834.23,"endTime":835.07,"body":"It's a commodity."},{"startTime":835.16,"endTime":836.45,"body":"What differentiates you."},{"startTime":836.45,"endTime":837.95,"body":"It's gonna be perceived value."},{"startTime":838.145,"endTime":840.395,"body":"Credit card companies,"},{"startTime":838.145,"endTime":840.395,"body":"it's a commodity business."},{"startTime":840.454,"endTime":841.985,"body":"Everybody does the same thing."},{"startTime":842.165,"endTime":846.725,"body":"And so they are able to spike"},{"startTime":842.165,"endTime":846.725,"body":"perceived value based on almost"},{"startTime":846.725,"endTime":849.064,"body":"exclusively their loyalty programs."},{"startTime":849.125,"endTime":854.225,"body":"And so we use Che GPT based on a firm"},{"startTime":849.125,"endTime":854.225,"body":"understanding of my client's businesses."},{"startTime":854.285,"endTime":858.545,"body":"We then turn around and create loyalty"},{"startTime":854.285,"endTime":858.545,"body":"programs, not rooted in transaction,"},{"startTime":858.545,"endTime":862.204,"body":"which is get $5 back for every a"},{"startTime":858.545,"endTime":862.204,"body":"hundred dollars you spend, right?"},{"startTime":862.204,"endTime":865.895,"body":"Or whatever the thing is that"},{"startTime":862.204,"endTime":865.895,"body":"truly, truly nobody cares about."},{"startTime":865.925,"endTime":866.615,"body":"And we make it about."},{"startTime":866.875,"endTime":869.185,"body":"Experience, we make it about status."},{"startTime":869.245,"endTime":874.675,"body":"And so we work with the AI to create"},{"startTime":869.245,"endTime":874.675,"body":"these experience-based tiers and"},{"startTime":874.675,"endTime":876.955,"body":"benefits that are available only to them."},{"startTime":877.195,"endTime":880.255,"body":"So you'll feed it, you know about the"},{"startTime":877.195,"endTime":880.255,"body":"brand, about the business, about the"},{"startTime":880.255,"endTime":883.555,"body":"offerings, you know, all this historical"},{"startTime":880.255,"endTime":883.555,"body":"data, and you'll kind of look around"},{"startTime":883.555,"endTime":886.705,"body":"what's in the area and you'll use it to"},{"startTime":883.555,"endTime":886.705,"body":"create, for example, I'm here in Atlanta."},{"startTime":886.78,"endTime":888.295,"body":"I'm a, I'm a Chick-fil-A fan."},{"startTime":888.325,"endTime":890.965,"body":"I have my Chick-fil-A app, and I"},{"startTime":888.325,"endTime":890.965,"body":"have the different tiers, right?"},{"startTime":890.965,"endTime":893.455,"body":"There's like red tier, silver"},{"startTime":890.965,"endTime":893.455,"body":"tier, blue tier, whatever."},{"startTime":893.485,"endTime":896.815,"body":"So you're using AI to help"},{"startTime":893.485,"endTime":896.815,"body":"measure a restaurant against."},{"startTime":896.82,"endTime":900.93,"body":"Competitors against the rest of the"},{"startTime":896.82,"endTime":900.93,"body":"world and help come up with, you know, a"},{"startTime":900.93,"endTime":904.505,"body":"framework for how they can, uh, uh, reward"},{"startTime":900.93,"endTime":904.505,"body":"their customers and entice them back."},{"startTime":904.92,"endTime":908.849,"body":"Right, but through the lens of"},{"startTime":904.92,"endTime":908.849,"body":"a deep understanding of their"},{"startTime":908.849,"endTime":912.75,"body":"customer base and their brand"},{"startTime":908.849,"endTime":912.75,"body":"so that it makes sense for them."},{"startTime":912.869,"endTime":916.079,"body":"Can you gimme an example of, of a"},{"startTime":912.869,"endTime":916.079,"body":"client that you've done that with?"},{"startTime":916.229,"endTime":920.16,"body":"We work with the, uh, the RMD"},{"startTime":916.229,"endTime":920.16,"body":"group, which is a, uh, multiple"},{"startTime":920.16,"endTime":921.93,"body":"brands in the San Diego area."},{"startTime":921.959,"endTime":923.25,"body":"Fantastic brand."},{"startTime":923.369,"endTime":927.119,"body":"And so when we started with their loyalty"},{"startTime":923.369,"endTime":927.119,"body":"program, it was exactly what you would."},{"startTime":927.195,"endTime":931.515,"body":"I think it was, it was literally $5 off"},{"startTime":927.195,"endTime":931.515,"body":"every a hundred dollars that you spend."},{"startTime":931.545,"endTime":932.715,"body":"Enrollment was low."},{"startTime":932.955,"endTime":934.725,"body":"Engagement was incredibly low."},{"startTime":934.755,"endTime":936.165,"body":"I'm sure this has happened"},{"startTime":934.755,"endTime":936.165,"body":"to you before, right?"},{"startTime":936.165,"endTime":938.355,"body":"Like you're en enrolled"},{"startTime":936.165,"endTime":938.355,"body":"in a loyalty program."},{"startTime":938.415,"endTime":941.865,"body":"You walk up to the counter and"},{"startTime":938.415,"endTime":941.865,"body":"they're like, oh, you get $5 off"},{"startTime":941.865,"endTime":943.815,"body":"today, and you're like, okay."},{"startTime":943.905,"endTime":945.015,"body":"I mean, I'm already in line."},{"startTime":945.105,"endTime":948.525,"body":"I'm already here, and in no way"},{"startTime":945.105,"endTime":948.525,"body":"influenced my decision to come here."},{"startTime":948.585,"endTime":950.085,"body":"You're just burning money."},{"startTime":950.125,"endTime":952.735,"body":"At this point because it's also"},{"startTime":950.125,"endTime":952.735,"body":"not gonna inspire me to come back."},{"startTime":952.765,"endTime":956.905,"body":"So what we did was across all of these"},{"startTime":952.765,"endTime":956.905,"body":"really amazing high-end compelling"},{"startTime":956.905,"endTime":961.165,"body":"brands, we started to cross pollinate"},{"startTime":956.905,"endTime":961.165,"body":"so that like you would get access"},{"startTime":961.165,"endTime":963.025,"body":"to an off menu you thing here."},{"startTime":963.025,"endTime":966.355,"body":"You know, they also, they changed their"},{"startTime":963.025,"endTime":966.355,"body":"menu seasonally, and so we started doing"},{"startTime":966.355,"endTime":969.625,"body":"these events that were like seasonal"},{"startTime":966.355,"endTime":969.625,"body":"previews of the menu where people could"},{"startTime":969.625,"endTime":974.515,"body":"come in for an hour before they open"},{"startTime":969.625,"endTime":974.515,"body":"and there's a tray pass and tastings and"},{"startTime":974.515,"endTime":976.705,"body":"all of that, and people stay for dinner."},{"startTime":976.92,"endTime":979.02,"body":"I mean, it's not like it's a net negative."},{"startTime":979.02,"endTime":980.7,"body":"It's always a net positive."},{"startTime":980.73,"endTime":983.31,"body":"They're bringing friends, so"},{"startTime":980.73,"endTime":983.31,"body":"they're exposing people to it."},{"startTime":983.37,"endTime":986.61,"body":"They have a chef at home"},{"startTime":983.37,"endTime":986.61,"body":"experience that you can't buy."},{"startTime":986.85,"endTime":989.7,"body":"You can only earn, they"},{"startTime":986.85,"endTime":989.7,"body":"have, uh, liquor lockers."},{"startTime":989.76,"endTime":994.56,"body":"So like you can buy a high-end"},{"startTime":989.76,"endTime":994.56,"body":"bottle of booze that they'll store"},{"startTime":994.56,"endTime":995.85,"body":"for you with your name on it."},{"startTime":995.85,"endTime":998.73,"body":"And then when you come in, you know,"},{"startTime":995.85,"endTime":998.73,"body":"you obviously tip on it, but all"},{"startTime":998.73,"endTime":1001.4,"body":"of your cocktails are free because"},{"startTime":998.73,"endTime":1001.4,"body":"you've already bought the bottle."},{"startTime":1001.785,"endTime":1005.714,"body":"At a premium rate and like"},{"startTime":1001.785,"endTime":1005.714,"body":"these things cost the RMD group."},{"startTime":1005.805,"endTime":1010.094,"body":"Nothing, nothing like these people are"},{"startTime":1005.805,"endTime":1010.094,"body":"paying not only to be a part of the"},{"startTime":1010.094,"endTime":1014.805,"body":"loyalty program and to generate more"},{"startTime":1010.094,"endTime":1014.805,"body":"points through more spending so that they"},{"startTime":1014.805,"endTime":1018.944,"body":"can then in turn spend more money to get"},{"startTime":1014.805,"endTime":1018.944,"body":"exclusive access to things that otherwise"},{"startTime":1018.944,"endTime":1020.834,"body":"they wouldn't have the opportunity to buy."},{"startTime":1021.165,"endTime":1021.735,"body":"Exactly."},{"startTime":1021.915,"endTime":1025.335,"body":"So yeah, I'm just thinking about it like"},{"startTime":1021.915,"endTime":1025.335,"body":"in concept, a restaurant knows I've been"},{"startTime":1025.335,"endTime":1027.524,"body":"there five times in the past six months."},{"startTime":1027.555,"endTime":1028.784,"body":"They say we've got a new menu."},{"startTime":1029.005,"endTime":1030.655,"body":"You know, you're a loyal customer."},{"startTime":1030.655,"endTime":1033.655,"body":"We'd love to invite you to come"},{"startTime":1030.655,"endTime":1033.655,"body":"by at five o'clock and try some"},{"startTime":1033.655,"endTime":1035.875,"body":"of our new menu items on us."},{"startTime":1036.115,"endTime":1037.675,"body":"You know, members only"},{"startTime":1036.115,"endTime":1037.675,"body":"kind of thing, whatever."},{"startTime":1037.915,"endTime":1039.055,"body":"These are all wonderful ideas."},{"startTime":1039.055,"endTime":1042.715,"body":"And then the language learning models"},{"startTime":1039.055,"endTime":1042.715,"body":"and the GTS are just helping you refine"},{"startTime":1042.715,"endTime":1044.335,"body":"those based on what you're offering."},{"startTime":1044.335,"endTime":1046.465,"body":"Is that kind of just helping"},{"startTime":1044.335,"endTime":1046.465,"body":"you come up with ideas?"},{"startTime":1046.555,"endTime":1047.185,"body":"It is."},{"startTime":1047.575,"endTime":1049.435,"body":"And, and refine the ideas and ref."},{"startTime":1049.47,"endTime":1050.7,"body":"Find the messaging."},{"startTime":1050.73,"endTime":1053.61,"body":"You know, the hardest part about"},{"startTime":1050.73,"endTime":1053.61,"body":"being a restaurateur is that when you"},{"startTime":1053.61,"endTime":1058.8,"body":"work on such slim margins, you are"},{"startTime":1053.61,"endTime":1058.8,"body":"obligated to be great world class."},{"startTime":1058.86,"endTime":1063.39,"body":"It's so many things and so many of those"},{"startTime":1058.86,"endTime":1063.39,"body":"things fall outside of your scope of"},{"startTime":1063.39,"endTime":1068.1,"body":"interest and your circle of genius, and"},{"startTime":1063.39,"endTime":1068.1,"body":"that's the opportunity that Chet GPT"},{"startTime":1068.37,"endTime":1072.63,"body":"gives you or any one of the language"},{"startTime":1068.37,"endTime":1072.63,"body":"models, is the opportunity to work with"},{"startTime":1072.63,"endTime":1077.19,"body":"someone much smarter than you to help"},{"startTime":1072.63,"endTime":1077.19,"body":"amplify the things that you are already."},{"startTime":1077.23,"endTime":1079.6,"body":"Doing or the things that you aspire to do."},{"startTime":1079.66,"endTime":1082.63,"body":"One of the things that, and I know you"},{"startTime":1079.66,"endTime":1082.63,"body":"know this is a professional marketer,"},{"startTime":1082.66,"endTime":1086.53,"body":"when we start working with someone we"},{"startTime":1082.66,"endTime":1086.53,"body":"don't add to their marketing, it's not"},{"startTime":1086.53,"endTime":1091.45,"body":"like they end up with a bigger menu"},{"startTime":1086.53,"endTime":1091.45,"body":"or you know, more events every year."},{"startTime":1091.69,"endTime":1093.28,"body":"Like you, you're whittling away."},{"startTime":1093.28,"endTime":1097.78,"body":"You're chiseling out everything that"},{"startTime":1093.28,"endTime":1097.78,"body":"is noise to get down to the truest"},{"startTime":1097.78,"endTime":1100.12,"body":"reasons why people love this business."},{"startTime":1100.21,"endTime":1103.36,"body":"That is the opportunity"},{"startTime":1100.21,"endTime":1103.36,"body":"that chat GBT gives you."},{"startTime":1103.75,"endTime":1105.52,"body":"It's working with the AI model."},{"startTime":1105.52,"endTime":1106.84,"body":"You're able to whittle down."},{"startTime":1107.095,"endTime":1110.425,"body":"To the purest, most compelling"},{"startTime":1107.095,"endTime":1110.425,"body":"version of your business."},{"startTime":1110.635,"endTime":1114.295,"body":"It's interesting, and as I think, and"},{"startTime":1110.635,"endTime":1114.295,"body":"kind of just ruminated in my brain, right?"},{"startTime":1114.295,"endTime":1118.525,"body":"It's like, I like the example of the, you"},{"startTime":1114.295,"endTime":1118.525,"body":"know, spring menu, you know, tray Pass."},{"startTime":1118.585,"endTime":1122.545,"body":"If I'm a restaurant owner, I can"},{"startTime":1118.585,"endTime":1122.545,"body":"organize a tray pass in my sleep."},{"startTime":1122.635,"endTime":1123.265,"body":"It's simple."},{"startTime":1123.265,"endTime":1125.005,"body":"Hor d'oeuvres, you know, bites."},{"startTime":1125.22,"endTime":1129.78,"body":"That's easy to me to get people to come to"},{"startTime":1125.22,"endTime":1129.78,"body":"it, to filter the right guests to invite,"},{"startTime":1130.08,"endTime":1131.43,"body":"that might not be in my wheelhouse."},{"startTime":1131.49,"endTime":1134.58,"body":"So it's kind of enabling"},{"startTime":1131.49,"endTime":1134.58,"body":"that, if you will."},{"startTime":1134.82,"endTime":1136.139,"body":"It's amplification."},{"startTime":1136.17,"endTime":1142.379,"body":"It is who you are, who you aspire to"},{"startTime":1136.17,"endTime":1142.379,"body":"be covering any gaps that exist there."},{"startTime":1142.659,"endTime":1149.05,"body":"All at the same time for, I mean, again,"},{"startTime":1142.659,"endTime":1149.05,"body":"dude, for like $20 a month, it's insane."},{"startTime":1149.139,"endTime":1152.83,"body":"If I could give one recommendation, 'cause"},{"startTime":1149.139,"endTime":1152.83,"body":"Lord knows we've covered a lot of ground."},{"startTime":1152.889,"endTime":1157.21,"body":"It's to start to do it every"},{"startTime":1152.889,"endTime":1157.21,"body":"day, to work on it every day."},{"startTime":1157.45,"endTime":1161.169,"body":"You know, understanding what I do for a"},{"startTime":1157.45,"endTime":1161.169,"body":"living, what could you help me with today?"},{"startTime":1161.29,"endTime":1163.929,"body":"And it's just like, it's like a"},{"startTime":1161.29,"endTime":1163.929,"body":"digital assistant in that regard."},{"startTime":1163.99,"endTime":1165.61,"body":"I'm curious, so we've talked"},{"startTime":1163.99,"endTime":1165.61,"body":"a lot about how it can, you"},{"startTime":1165.61,"endTime":1166.659,"body":"know, enable marketing and."},{"startTime":1166.905,"endTime":1170.985,"body":"I'm curious if, if you've ever had"},{"startTime":1166.905,"endTime":1170.985,"body":"experience, you know, using it to"},{"startTime":1170.985,"endTime":1175.665,"body":"work with numbers, you know, uploading"},{"startTime":1170.985,"endTime":1175.665,"body":"sales numbers, schedules, working"},{"startTime":1175.665,"endTime":1179.415,"body":"with it in that regard to help"},{"startTime":1175.665,"endTime":1179.415,"body":"find, find, uh, opportunities there."},{"startTime":1179.415,"endTime":1179.985,"body":"For sure."},{"startTime":1179.985,"endTime":1183.225,"body":"So one of the things that we do,"},{"startTime":1179.985,"endTime":1183.225,"body":"again, it's all about whittling"},{"startTime":1183.225,"endTime":1185.865,"body":"down one of the first things"},{"startTime":1183.225,"endTime":1185.865,"body":"we do when we onboard a client."},{"startTime":1185.939,"endTime":1190.05,"body":"Is we ask for a product mix"},{"startTime":1185.939,"endTime":1190.05,"body":"ranked by unit sales for the year."},{"startTime":1190.08,"endTime":1192.75,"body":"But like, the reason that I need it is"},{"startTime":1190.08,"endTime":1192.75,"body":"I need to know like, what are the clear"},{"startTime":1192.75,"endTime":1194.37,"body":"winners and what are the clear losers?"},{"startTime":1194.37,"endTime":1197.669,"body":"And I've gotta tell you 200"},{"startTime":1194.37,"endTime":1197.669,"body":"restaurants into this dj."},{"startTime":1197.79,"endTime":1200.219,"body":"No one's ever come to"},{"startTime":1197.79,"endTime":1200.219,"body":"me with a clean menu."},{"startTime":1200.25,"endTime":1204.33,"body":"Like it's, we're always whittling"},{"startTime":1200.25,"endTime":1204.33,"body":"down, repositioning, repurposing."},{"startTime":1204.36,"endTime":1207.959,"body":"And so then what we do is we, we pull"},{"startTime":1204.36,"endTime":1207.959,"body":"out everything that's not selling"},{"startTime":1207.959,"endTime":1211.83,"body":"or reposition it so that it will,"},{"startTime":1207.959,"endTime":1211.83,"body":"and then we, we use the model to"},{"startTime":1211.83,"endTime":1214.59,"body":"create a new menu that is a roadmap."},{"startTime":1214.804,"endTime":1218.615,"body":"Not a compass to their desired"},{"startTime":1214.804,"endTime":1218.615,"body":"per customer average spend."},{"startTime":1218.735,"endTime":1220.205,"body":"The menu is a tool, right?"},{"startTime":1220.205,"endTime":1221.855,"body":"It's not, these are my wares."},{"startTime":1222.034,"endTime":1223.385,"body":"Choose your adventure."},{"startTime":1223.685,"endTime":1226.625,"body":"It's, this is the most logical outcome."},{"startTime":1226.774,"endTime":1229.685,"body":"This is the best imaginable"},{"startTime":1226.774,"endTime":1229.685,"body":"version of this restaurant."},{"startTime":1229.985,"endTime":1231.185,"body":"This is how you get there."},{"startTime":1231.48,"endTime":1235.08,"body":"There's just, there's so much to dig into"},{"startTime":1231.48,"endTime":1235.08,"body":"and I think I want to explore those things"},{"startTime":1235.08,"endTime":1236.73,"body":"and I think we've done a good job of that."},{"startTime":1236.73,"endTime":1239.669,"body":"But I also don't wanna overwhelm"},{"startTime":1236.73,"endTime":1239.669,"body":"folks and, and give to be like, well,"},{"startTime":1239.85,"endTime":1241.35,"body":"I'm just more confused than I was."},{"startTime":1241.379,"endTime":1244.53,"body":"I think when you come and"},{"startTime":1241.379,"endTime":1244.53,"body":"say, you know, be curious."},{"startTime":1244.56,"endTime":1245.58,"body":"Pay the 20 bucks a month."},{"startTime":1245.58,"endTime":1246.21,"body":"Try it out."},{"startTime":1246.21,"endTime":1250.169,"body":"Start telling it about yourself, asking"},{"startTime":1246.21,"endTime":1250.169,"body":"it questions, you know, gimme ideas."},{"startTime":1250.169,"endTime":1253.74,"body":"I'll be boost sales, you know, for"},{"startTime":1250.169,"endTime":1253.74,"body":"Easter brunch and gimme some email"},{"startTime":1253.74,"endTime":1255.449,"body":"subject lines to get people in the door."},{"startTime":1255.449,"endTime":1258.33,"body":"And small things like that seem"},{"startTime":1255.449,"endTime":1258.33,"body":"to be the best way to, to start."},{"startTime":1258.455,"endTime":1259.054,"body":"Right."},{"startTime":1259.085,"endTime":1262.655,"body":"What copy do I need on my website"},{"startTime":1259.085,"endTime":1262.655,"body":"to increase the conversion rate?"},{"startTime":1262.685,"endTime":1265.985,"body":"Like drop the link to your website"},{"startTime":1262.685,"endTime":1265.985,"body":"and say critically evaluate this and"},{"startTime":1265.985,"endTime":1267.784,"body":"help me optimize it for conversion."},{"startTime":1267.845,"endTime":1272.254,"body":"I interviewed, uh, Adam, the founder"},{"startTime":1267.845,"endTime":1272.254,"body":"of owner.com, and he was the one"},{"startTime":1272.254,"endTime":1274.835,"body":"that told me the statistic, which"},{"startTime":1272.254,"endTime":1274.835,"body":"I looked up and was true and is"},{"startTime":1274.835,"endTime":1278.554,"body":"very sobering that the conversion"},{"startTime":1274.835,"endTime":1278.554,"body":"rate eyeballs to butts in seats."},{"startTime":1278.58,"endTime":1283.53,"body":"On a restaurant's website is 10%, nine"},{"startTime":1278.58,"endTime":1283.53,"body":"out of every 10 people, they go to"},{"startTime":1283.53,"endTime":1288.75,"body":"your restaurant's website statistically"},{"startTime":1283.53,"endTime":1288.75,"body":"say, nah, no thanks, I'm not into it."},{"startTime":1289.11,"endTime":1291.57,"body":"And then you look at like the"},{"startTime":1289.11,"endTime":1291.57,"body":"other high intent pages, right?"},{"startTime":1291.57,"endTime":1294.81,"body":"Your Yelp listing, your Google"},{"startTime":1291.57,"endTime":1294.81,"body":"listing, your TripAdvisor."},{"startTime":1294.87,"endTime":1299.85,"body":"Like did a professional copywriter write"},{"startTime":1294.87,"endTime":1299.85,"body":"that optimized for sales conversion?"},{"startTime":1299.879,"endTime":1301.379,"body":"Well, what happened if they did?"},{"startTime":1301.625,"endTime":1306.274,"body":"I believe that in the near future, like"},{"startTime":1301.625,"endTime":1306.274,"body":"it's not going to be that AI is going"},{"startTime":1306.274,"endTime":1309.335,"body":"to replace restaurants or restaurateurs."},{"startTime":1309.425,"endTime":1314.465,"body":"It is that restaurants that are not"},{"startTime":1309.425,"endTime":1314.465,"body":"using AI are going to be overwhelmed by"},{"startTime":1314.465,"endTime":1319.264,"body":"restaurants that do 'cause you're just"},{"startTime":1314.465,"endTime":1319.264,"body":"able to do so much more, so much better."},{"startTime":1319.355,"endTime":1321.155,"body":"I think they're probably"},{"startTime":1319.355,"endTime":1321.155,"body":"just overwhelmed in general."},{"startTime":1321.935,"endTime":1322.445,"body":"For sure."},{"startTime":1322.504,"endTime":1323.165,"body":"That was my life."},{"startTime":1323.365,"endTime":1325.885,"body":"Somebody reached out to me based"},{"startTime":1323.365,"endTime":1325.885,"body":"on a LinkedIn post I did the other"},{"startTime":1325.885,"endTime":1328.315,"body":"day and he goes, you're trying"},{"startTime":1325.885,"endTime":1328.315,"body":"to help people not be afraid."},{"startTime":1328.315,"endTime":1332.245,"body":"And I was like, the entire time I was"},{"startTime":1328.315,"endTime":1332.245,"body":"a restaurant owner, I was afraid I was"},{"startTime":1332.245,"endTime":1334.825,"body":"motivated almost exclusively by fear."},{"startTime":1335.125,"endTime":1339.505,"body":"You know, the hope is because this is"},{"startTime":1335.125,"endTime":1339.505,"body":"a recorded conversation that like in"},{"startTime":1339.505,"endTime":1343.225,"body":"those moments of overwhelm, they just"},{"startTime":1339.505,"endTime":1343.225,"body":"hit pause and like, go do that thing."},{"startTime":1343.51,"endTime":1345.46,"body":"And then they can come back"},{"startTime":1343.51,"endTime":1345.46,"body":"to it when they're ready."},{"startTime":1345.55,"endTime":1347.98,"body":"And if you do that, that'll"},{"startTime":1345.55,"endTime":1347.98,"body":"only help DJs downloads."},{"startTime":1348.129,"endTime":1351.19,"body":"Because I think we've, we've, we've"},{"startTime":1348.129,"endTime":1351.19,"body":"covered a lot of ground and I, I don't"},{"startTime":1351.19,"endTime":1355.03,"body":"wanna go too deep, but I am, I'm curious,"},{"startTime":1351.19,"endTime":1355.03,"body":"you know, beyond the language loading"},{"startTime":1355.03,"endTime":1359.05,"body":"models and the GPTs and things like that,"},{"startTime":1355.03,"endTime":1359.05,"body":"what, what are you excited about where"},{"startTime":1359.05,"endTime":1360.49,"body":"it can go in the next couple of years?"},{"startTime":1360.49,"endTime":1363.159,"body":"Things you're seeing or just, you"},{"startTime":1360.49,"endTime":1363.159,"body":"know, where do you see it going"},{"startTime":1363.159,"endTime":1364.45,"body":"from, from where you're at now?"},{"startTime":1364.52,"endTime":1368.0,"body":"I mean, outside of the stuff that we"},{"startTime":1364.52,"endTime":1368.0,"body":"can do, the stuff that I see other"},{"startTime":1368.0,"endTime":1369.77,"body":"people doing, that's super exciting."},{"startTime":1369.83,"endTime":1371.81,"body":"I mean, you guys are working"},{"startTime":1369.83,"endTime":1371.81,"body":"with it and you guys are doing"},{"startTime":1371.81,"endTime":1373.31,"body":"really, really cool stuff with it."},{"startTime":1373.34,"endTime":1379.129,"body":"I mean, what I want is I wanna see a, uh,"},{"startTime":1373.34,"endTime":1379.129,"body":"an AI that can look at the weather, uh,"},{"startTime":1379.19,"endTime":1381.53,"body":"the seven day forecast in Los Angeles."},{"startTime":1381.71,"endTime":1385.43,"body":"Look at my historicals also,"},{"startTime":1381.71,"endTime":1385.43,"body":"you know, for like last year."},{"startTime":1385.43,"endTime":1389.42,"body":"And then also look the historicals"},{"startTime":1385.43,"endTime":1389.42,"body":"in the weeks leading up to this week,"},{"startTime":1389.42,"endTime":1393.65,"body":"and give me a schedule that is, it"},{"startTime":1389.42,"endTime":1393.65,"body":"is going to be dynamic in nature."},{"startTime":1393.66,"endTime":1398.79,"body":"That it is changing in real time based"},{"startTime":1393.66,"endTime":1398.79,"body":"on the estimated needs of the restaurant."},{"startTime":1398.82,"endTime":1402.15,"body":"I think that is incredibly,"},{"startTime":1398.82,"endTime":1402.15,"body":"incredibly exciting and I"},{"startTime":1402.15,"endTime":1403.8,"body":"don't think we're that far off."},{"startTime":1403.83,"endTime":1408.27,"body":"I think that there are ways for it to,"},{"startTime":1403.83,"endTime":1408.27,"body":"to pinpoint who they're gonna trade"},{"startTime":1408.27,"endTime":1412.41,"body":"shifts with, who's most likely to pick"},{"startTime":1408.27,"endTime":1412.41,"body":"up a shift based on historical data."},{"startTime":1412.47,"endTime":1414.69,"body":"I think stuff like that"},{"startTime":1412.47,"endTime":1414.69,"body":"is really exciting."},{"startTime":1414.78,"endTime":1418.23,"body":"A buddy of mine is building out"},{"startTime":1414.78,"endTime":1418.23,"body":"this AI for inbound catering."},{"startTime":1418.395,"endTime":1422.025,"body":"That is so smart that it can actually,"},{"startTime":1418.395,"endTime":1422.025,"body":"because when you look at like catering"},{"startTime":1422.025,"endTime":1425.355,"body":"and events, there's this marketing"},{"startTime":1422.025,"endTime":1425.355,"body":"phrase that you know, but I'll share."},{"startTime":1425.355,"endTime":1426.585,"body":"It's called Time to Lead."},{"startTime":1426.915,"endTime":1428.504,"body":"Time to lead is everything."},{"startTime":1428.504,"endTime":1432.435,"body":"When people make an event inquiry or"},{"startTime":1428.504,"endTime":1432.435,"body":"a catering inquiry at your restaurant,"},{"startTime":1432.435,"endTime":1434.175,"body":"you think, oh, they want a book with me."},{"startTime":1434.264,"endTime":1438.225,"body":"But no, they just want to book and"},{"startTime":1434.264,"endTime":1438.225,"body":"you are one of 10 calls they made."},{"startTime":1438.415,"endTime":1440.365,"body":"And they're not gonna book with"},{"startTime":1438.415,"endTime":1440.365,"body":"the bet they're gonna book with the"},{"startTime":1440.365,"endTime":1442.075,"body":"person that calls them back first."},{"startTime":1442.165,"endTime":1446.215,"body":"And so what you're gonna see is you're"},{"startTime":1442.165,"endTime":1446.215,"body":"gonna see both phone and and chat AI"},{"startTime":1446.215,"endTime":1450.385,"body":"agents that are able to successfully"},{"startTime":1446.215,"endTime":1450.385,"body":"sell your catering and events offering"},{"startTime":1450.445,"endTime":1452.305,"body":"as good or better than a human."},{"startTime":1452.485,"endTime":1453.625,"body":"I think that's down the pike."},{"startTime":1453.865,"endTime":1456.745,"body":"I don't think it's as far away"},{"startTime":1453.865,"endTime":1456.745,"body":"as we think dynamic pricing."},{"startTime":1456.805,"endTime":1457.5,"body":"I think it's going to be."},{"startTime":1457.92,"endTime":1462.27,"body":"Critical in the future is that you"},{"startTime":1457.92,"endTime":1462.27,"body":"look at, uh, the whole tariff situation"},{"startTime":1462.3,"endTime":1465.93,"body":"that's going on right now and I have a"},{"startTime":1462.3,"endTime":1465.93,"body":"bunch of clients in Canada and they're"},{"startTime":1465.93,"endTime":1469.02,"body":"like, oh my God, like the cost of"},{"startTime":1465.93,"endTime":1469.02,"body":"goods has already started to skyrocket."},{"startTime":1469.08,"endTime":1472.44,"body":"And how nice would it be if the point"},{"startTime":1469.08,"endTime":1472.44,"body":"of sale system was able to look at"},{"startTime":1472.44,"endTime":1477.69,"body":"the inputs from Margin Edge or me and"},{"startTime":1472.44,"endTime":1477.69,"body":"say, yo, the price of this went up."},{"startTime":1477.69,"endTime":1479.79,"body":"We need to adjust the pricing accordingly."},{"startTime":1479.82,"endTime":1483.3,"body":"So the restaurants are always,"},{"startTime":1479.82,"endTime":1483.3,"body":"always at a flat profit margin."},{"startTime":1483.54,"endTime":1484.83,"body":"'cause that's where we wanna be."},{"startTime":1484.919,"endTime":1489.57,"body":"If you're trying to hit 18%, like we"},{"startTime":1484.919,"endTime":1489.57,"body":"are a couple of years away from you,"},{"startTime":1489.57,"endTime":1494.129,"body":"being able to upload your invoices,"},{"startTime":1489.57,"endTime":1494.129,"body":"upload your menu, upload your labor,"},{"startTime":1494.28,"endTime":1498.389,"body":"and it will tell you how your menu"},{"startTime":1494.28,"endTime":1498.389,"body":"should be priced and adjust it based"},{"startTime":1498.389,"endTime":1500.1,"body":"on these variables moving forward."},{"startTime":1500.189,"endTime":1502.439,"body":"Yeah, and I, I, I think a"},{"startTime":1500.189,"endTime":1502.439,"body":"lot of those tools exist."},{"startTime":1502.44,"endTime":1504.84,"body":"Just without the, the smart aspect of it."},{"startTime":1504.84,"endTime":1507.81,"body":"You know, in seven shifts we do have"},{"startTime":1504.84,"endTime":1507.81,"body":"historical data, we do have weather"},{"startTime":1507.81,"endTime":1511.38,"body":"reports, but it is up to the restaurateur"},{"startTime":1507.81,"endTime":1511.38,"body":"to look at that information and"},{"startTime":1511.38,"endTime":1512.61,"body":"make the decision themself, right?"},{"startTime":1512.73,"endTime":1516.42,"body":"They know they're coming in, that their"},{"startTime":1512.73,"endTime":1516.42,"body":"avocados are more expensive than they are,"},{"startTime":1516.42,"endTime":1517.89,"body":"so they have to then go make the decision."},{"startTime":1517.89,"endTime":1519.3,"body":"Say, well, I'm gonna go into my menu."},{"startTime":1519.3,"endTime":1521.07,"body":"I'm gonna raise the"},{"startTime":1519.3,"endTime":1521.07,"body":"price of the guacamole."},{"startTime":1521.07,"endTime":1522.33,"body":"These tools will enable them."},{"startTime":1522.35,"endTime":1525.679,"body":"To not have to think about it essentially"},{"startTime":1522.35,"endTime":1525.679,"body":"and just give them a leg up in,"},{"startTime":1525.679,"endTime":1528.995,"body":"in terms of speed and, and time is"},{"startTime":1525.679,"endTime":1528.995,"body":"effectively the idea of let's go, let's"},{"startTime":1529.001,"endTime":1530.81,"body":"go back to your original thesis."},{"startTime":1530.81,"endTime":1531.83,"body":"That was not wrong."},{"startTime":1531.83,"endTime":1535.07,"body":"I believe that the greatest hurdle"},{"startTime":1531.83,"endTime":1535.07,"body":"in our industry is not a lack"},{"startTime":1535.07,"endTime":1536.659,"body":"of knowledge, it's overwhelm."},{"startTime":1536.719,"endTime":1537.919,"body":"Knowledge is everywhere."},{"startTime":1538.04,"endTime":1542.3,"body":"And so, you know, if we are"},{"startTime":1538.04,"endTime":1542.3,"body":"coming out of in era, we are"},{"startTime":1542.3,"endTime":1544.79,"body":"coming out of the era of data."},{"startTime":1544.99,"endTime":1548.53,"body":"Big data, data everywhere,"},{"startTime":1544.99,"endTime":1548.53,"body":"spreadsheets for days."},{"startTime":1548.649,"endTime":1551.32,"body":"Let me show you a new"},{"startTime":1548.649,"endTime":1551.32,"body":"dashboard that you can look at."},{"startTime":1551.379,"endTime":1555.639,"body":"And we are moving into the area, into"},{"startTime":1551.379,"endTime":1555.639,"body":"the era of actionable information."},{"startTime":1555.909,"endTime":1557.919,"body":"People don't need more information."},{"startTime":1557.919,"endTime":1559.57,"body":"They need actionable information."},{"startTime":1559.6,"endTime":1563.139,"body":"And at some point, you know, and who"},{"startTime":1559.6,"endTime":1563.139,"body":"can afford this today, which is I think"},{"startTime":1563.139,"endTime":1566.74,"body":"one of the most exciting things about"},{"startTime":1563.139,"endTime":1566.74,"body":"AI is the interpretation of that data."},{"startTime":1566.77,"endTime":1567.79,"body":"Actionable data."},{"startTime":1567.85,"endTime":1569.199,"body":"You need to cut these people."},{"startTime":1569.275,"endTime":1571.555,"body":"Press this button if you would"},{"startTime":1569.275,"endTime":1571.555,"body":"like me to cut them for you."},{"startTime":1571.645,"endTime":1573.955,"body":"I think you're gonna see all"},{"startTime":1571.645,"endTime":1573.955,"body":"kinds of stuff like that."},{"startTime":1574.135,"endTime":1579.145,"body":"I don't think it's ever gonna be Amazon"},{"startTime":1574.135,"endTime":1579.145,"body":"esque in the way that like robots are"},{"startTime":1579.205,"endTime":1584.815,"body":"ushering line cooks up and down the line"},{"startTime":1579.205,"endTime":1584.815,"body":"and telling them they need to chop faster."},{"startTime":1584.965,"endTime":1586.945,"body":"But I, I do think that what you are."},{"startTime":1587.39,"endTime":1590.0,"body":"What you're seeing is the"},{"startTime":1587.39,"endTime":1590.0,"body":"opportunity, and it starts in"},{"startTime":1590.0,"endTime":1591.71,"body":"marketing as all great things do."},{"startTime":1591.8,"endTime":1596.27,"body":"The opportunity for great people"},{"startTime":1591.8,"endTime":1596.27,"body":"to retain their jobs by making more"},{"startTime":1596.27,"endTime":1598.34,"body":"money, by amplifying their efforts."},{"startTime":1598.64,"endTime":1599.3,"body":"And that makes sense."},{"startTime":1599.36,"endTime":1602.33,"body":"And I, I, I think that there's a lot"},{"startTime":1599.36,"endTime":1602.33,"body":"of conversation about, you know, we've"},{"startTime":1602.33,"endTime":1605.93,"body":"written about this too to before you"},{"startTime":1602.33,"endTime":1605.93,"body":"said it was, it's going from the data"},{"startTime":1605.96,"endTime":1607.76,"body":"overwhelmed to just actionable data."},{"startTime":1607.76,"endTime":1611.6,"body":"And I don't think this changes"},{"startTime":1607.76,"endTime":1611.6,"body":"the idea that technology will"},{"startTime":1611.6,"endTime":1613.04,"body":"make restaurants less human."},{"startTime":1613.04,"endTime":1615.38,"body":"It'll just enable people to actually just."},{"startTime":1615.445,"endTime":1618.325,"body":"Be the hospital people they want to"},{"startTime":1615.445,"endTime":1618.325,"body":"be, but you know, remove a lot of this."},{"startTime":1618.325,"endTime":1622.435,"body":"And I think that the AI and the, the"},{"startTime":1618.325,"endTime":1622.435,"body":"tools that we're talking about today will"},{"startTime":1622.435,"endTime":1626.784,"body":"just continue to enable the human element"},{"startTime":1622.435,"endTime":1626.784,"body":"to be more present rather than in the"},{"startTime":1626.784,"endTime":1629.725,"body":"back office making all these decisions"},{"startTime":1626.784,"endTime":1629.725,"body":"and being overwhelmed with spreadsheets."},{"startTime":1629.725,"endTime":1631.825,"body":"You can actually be on the"},{"startTime":1629.725,"endTime":1631.825,"body":"floor with your guests."},{"startTime":1632.095,"endTime":1634.794,"body":"In my darkest moments in the hardest."},{"startTime":1634.985,"endTime":1638.405,"body":"Eras of my life and my"},{"startTime":1634.985,"endTime":1638.405,"body":"career as a restaurant owner."},{"startTime":1638.585,"endTime":1640.595,"body":"I just wanted someone"},{"startTime":1638.585,"endTime":1640.595,"body":"to tell me what to do."},{"startTime":1640.595,"endTime":1642.725,"body":"I just wanted a clear path forward."},{"startTime":1642.785,"endTime":1647.045,"body":"I wanted to help when I, I most"},{"startTime":1642.785,"endTime":1647.045,"body":"definitely could not afford it."},{"startTime":1647.165,"endTime":1651.065,"body":"And I think that the opportunity here"},{"startTime":1647.165,"endTime":1651.065,"body":"is that, you know, there's so many"},{"startTime":1651.065,"endTime":1654.185,"body":"people on this call that understand"},{"startTime":1651.065,"endTime":1654.185,"body":"today that marketing is a priority."},{"startTime":1654.245,"endTime":1656.525,"body":"They don't even know how to"},{"startTime":1654.245,"endTime":1656.525,"body":"clearly define marketing."},{"startTime":1656.585,"endTime":1659.195,"body":"And even if they did clearly define"},{"startTime":1656.585,"endTime":1659.195,"body":"it, they don't have the time or"},{"startTime":1659.195,"endTime":1662.405,"body":"the bandwidth or the inclination or"},{"startTime":1659.195,"endTime":1662.405,"body":"the talent to do it, and they can't"},{"startTime":1662.405,"endTime":1663.845,"body":"afford to hire people to do it."},{"startTime":1663.935,"endTime":1664.835,"body":"That is the great para."},{"startTime":1664.865,"endTime":1667.325,"body":"Paradox of our industry, right?"},{"startTime":1667.385,"endTime":1672.995,"body":"And this is, at least in these early"},{"startTime":1667.385,"endTime":1672.995,"body":"salad days, this is a huge step"},{"startTime":1672.995,"endTime":1676.055,"body":"in the right direction as"},{"startTime":1672.995,"endTime":1676.055,"body":"we come in time, I think."},{"startTime":1676.055,"endTime":1680.285,"body":"I guess I'm just curious, I mean, we"},{"startTime":1676.055,"endTime":1680.285,"body":"have kind of just the general advice, I"},{"startTime":1680.285,"endTime":1683.525,"body":"guess I'm just curious, you know, next"},{"startTime":1680.285,"endTime":1683.525,"body":"steps and then maybe some other resources"},{"startTime":1683.525,"endTime":1685.085,"body":"that, that you would recommend for folks."},{"startTime":1685.085,"endTime":1686.615,"body":"You know, you said"},{"startTime":1685.085,"endTime":1686.615,"body":"obviously download the app."},{"startTime":1687.06,"endTime":1688.38,"body":"Check it out, play with it, you know?"},{"startTime":1688.38,"endTime":1691.8,"body":"But where do you look for inspiration"},{"startTime":1688.38,"endTime":1691.8,"body":"and just other, other places to,"},{"startTime":1691.805,"endTime":1693.51,"body":"to really just find ideas, I guess?"},{"startTime":1693.57,"endTime":1695.31,"body":"I think it starts with"},{"startTime":1693.57,"endTime":1695.31,"body":"the language models."},{"startTime":1695.31,"endTime":1698.49,"body":"If it was me, I would be subscribing"},{"startTime":1695.31,"endTime":1698.49,"body":"to everybody's newsletter."},{"startTime":1698.58,"endTime":1702.21,"body":"I would subscribe to the Seven Shifts"},{"startTime":1698.58,"endTime":1702.21,"body":"newsletter and the Triple C newsletter."},{"startTime":1702.27,"endTime":1705.96,"body":"You know, like I would, the Margin"},{"startTime":1702.27,"endTime":1705.96,"body":"Edge newsletter, me's newsletter."},{"startTime":1705.96,"endTime":1708.9,"body":"I would, I like, I wanna know"},{"startTime":1705.96,"endTime":1708.9,"body":"what everybody's working on."},{"startTime":1708.995,"endTime":1710.104,"body":"That's what I wanna know."},{"startTime":1710.165,"endTime":1713.135,"body":"And then the other thing that I would"},{"startTime":1710.165,"endTime":1713.135,"body":"do, you don't need to look at the tech"},{"startTime":1713.135,"endTime":1714.965,"body":"industry to see what's going on in tech."},{"startTime":1715.024,"endTime":1717.574,"body":"I would argue that's actually"},{"startTime":1715.024,"endTime":1717.574,"body":"a terrible place to start."},{"startTime":1717.635,"endTime":1720.094,"body":"I would look at comparable"},{"startTime":1717.635,"endTime":1720.094,"body":"industries, right?"},{"startTime":1720.155,"endTime":1723.695,"body":"What are product and"},{"startTime":1720.155,"endTime":1723.695,"body":"service-based industries that"},{"startTime":1723.695,"endTime":1725.104,"body":"are five years ahead of us?"},{"startTime":1725.46,"endTime":1726.48,"body":"And what are they doing?"},{"startTime":1726.81,"endTime":1730.08,"body":"I think a great place to"},{"startTime":1726.81,"endTime":1730.08,"body":"look is online retail."},{"startTime":1730.14,"endTime":1734.01,"body":"I think when you look at models like"},{"startTime":1730.14,"endTime":1734.01,"body":"Shopify, you're able to steal ideas."},{"startTime":1734.04,"endTime":1738.12,"body":"Like I didn't become a great"},{"startTime":1734.04,"endTime":1738.12,"body":"marketer DJ by like looking at other"},{"startTime":1738.12,"endTime":1740.1,"body":"marketers in the restaurant space."},{"startTime":1740.1,"endTime":1743.04,"body":"All three of them back in"},{"startTime":1740.1,"endTime":1743.04,"body":"the early two thousands."},{"startTime":1743.04,"endTime":1745.8,"body":"Like I learned by looking"},{"startTime":1743.04,"endTime":1745.8,"body":"at other industries saying"},{"startTime":1745.8,"endTime":1747.66,"body":"like, who's doing it right?"},{"startTime":1747.72,"endTime":1748.59,"body":"Who has like."},{"startTime":1748.929,"endTime":1752.29,"body":"Loyal fans that come back time and"},{"startTime":1748.929,"endTime":1752.29,"body":"time again, that are willing to pay a"},{"startTime":1752.29,"endTime":1754.84,"body":"premium rate for a commoditized product."},{"startTime":1754.87,"endTime":1755.47,"body":"Who are they?"},{"startTime":1755.47,"endTime":1756.399,"body":"Who are they talking to?"},{"startTime":1756.399,"endTime":1758.11,"body":"On what platforms are they talking to?"},{"startTime":1758.11,"endTime":1759.37,"body":"What are they talking about?"},{"startTime":1759.429,"endTime":1762.28,"body":"And then, you know, in terms of"},{"startTime":1759.429,"endTime":1762.28,"body":"next steps, what it looks like."},{"startTime":1762.31,"endTime":1763.6,"body":"I'm giving it all away."},{"startTime":1763.69,"endTime":1766.96,"body":"I mean, the reason that I wanted to"},{"startTime":1763.69,"endTime":1766.96,"body":"come on this show was to share what I"},{"startTime":1766.96,"endTime":1771.85,"body":"know, which ultimately I'm sure leads to"},{"startTime":1766.96,"endTime":1771.85,"body":"overwhelm to some degree, one of those."},{"startTime":1772.03,"endTime":1772.36,"body":"Sure."},{"startTime":1772.36,"endTime":1774.1,"body":"When will I get around to that?"},{"startTime":1774.159,"endTime":1776.71,"body":"And then offer the olive"},{"startTime":1774.159,"endTime":1776.71,"body":"branch of every month."},{"startTime":1776.79,"endTime":1781.62,"body":"For five days, we can sit down together"},{"startTime":1776.79,"endTime":1781.62,"body":"for 40 minutes a day and I will walk you"},{"startTime":1781.62,"endTime":1785.909,"body":"through not only the frameworks that we"},{"startTime":1781.62,"endTime":1785.909,"body":"use to scale up these clients, but also"},{"startTime":1785.909,"endTime":1791.07,"body":"like templates and tools and frameworks"},{"startTime":1785.909,"endTime":1791.07,"body":"because a rising tide raises all ships."},{"startTime":1791.31,"endTime":1793.649,"body":"And what I have found is in"},{"startTime":1791.31,"endTime":1793.649,"body":"the hundreds of people that"},{"startTime":1793.649,"endTime":1795.57,"body":"that do this, people follow up."},{"startTime":1795.705,"endTime":1798.975,"body":"Weeks later, months later, man, like,"},{"startTime":1795.705,"endTime":1798.975,"body":"yo, I did this and this happened"},{"startTime":1798.975,"endTime":1800.385,"body":"and I made more money this way."},{"startTime":1800.445,"endTime":1804.375,"body":"What I figured out in my own business, and"},{"startTime":1800.445,"endTime":1804.375,"body":"I think this idea serves everyone really"},{"startTime":1804.375,"endTime":1810.074,"body":"well, is like I had thousands of problems"},{"startTime":1804.375,"endTime":1810.074,"body":"when running my restaurant until I didn't."},{"startTime":1810.254,"endTime":1813.915,"body":"I only had to solve one problem"},{"startTime":1810.254,"endTime":1813.915,"body":"to solve all of my other"},{"startTime":1813.915,"endTime":1815.595,"body":"problems, and it was money."},{"startTime":1815.595,"endTime":1816.08,"body":"He was dj."},{"startTime":1816.79,"endTime":1818.71,"body":"When I had no money, I"},{"startTime":1816.79,"endTime":1818.71,"body":"had a thousand problems."},{"startTime":1818.71,"endTime":1822.58,"body":"When I had money, I was just able to"},{"startTime":1818.71,"endTime":1822.58,"body":"throw that money at those problems."},{"startTime":1822.61,"endTime":1826.06,"body":"And it's amazing how these,"},{"startTime":1822.61,"endTime":1826.06,"body":"these problems just become minor"},{"startTime":1826.06,"endTime":1830.59,"body":"inconveniences when you have money and"},{"startTime":1826.06,"endTime":1830.59,"body":"the floor drains back up and you've"},{"startTime":1830.59,"endTime":1834.58,"body":"gotta close for service early on a"},{"startTime":1830.59,"endTime":1834.58,"body":"Saturday, which is your busiest night."},{"startTime":1834.61,"endTime":1838.0,"body":"Like when you have money, you call"},{"startTime":1834.61,"endTime":1838.0,"body":"a plumber and when you don't have"},{"startTime":1838.0,"endTime":1840.79,"body":"money, you're hyperventilating"},{"startTime":1838.0,"endTime":1840.79,"body":"in the employee restroom."},{"startTime":1840.91,"endTime":1843.1,"body":"If we can just solve money for."},{"startTime":1843.165,"endTime":1847.004,"body":"Everyone that's listening, everything"},{"startTime":1843.165,"endTime":1847.004,"body":"else becomes a minor inconvenience."},{"startTime":1847.335,"endTime":1850.245,"body":"And that's, I mean, that's, that's,"},{"startTime":1847.335,"endTime":1850.245,"body":"that's the key to all of it, right?"},{"startTime":1850.245,"endTime":1854.805,"body":"But I think these types of tools and"},{"startTime":1850.245,"endTime":1854.805,"body":"these types of practices and curiosity"},{"startTime":1854.835,"endTime":1856.815,"body":"can help solve that money problem."},{"startTime":1856.965,"endTime":1859.004,"body":"It is, this is the path there."},{"startTime":1859.095,"endTime":1861.764,"body":"All right, Josh, if folks wanna"},{"startTime":1859.095,"endTime":1861.764,"body":"find you, where can they find you?"},{"startTime":1862.034,"endTime":1863.355,"body":"Josh oppel.com."},{"startTime":1863.355,"endTime":1864.645,"body":"I'm pretty easy to find."},{"startTime":1864.855,"endTime":1866.355,"body":"We'll put it in the, the show notes."},{"startTime":1866.595,"endTime":1867.254,"body":"Um, but."},{"startTime":1867.435,"endTime":1869.145,"body":"Thanks again for joining us today."},{"startTime":1869.145,"endTime":1872.415,"body":"There's a lot of great insights there"},{"startTime":1869.145,"endTime":1872.415,"body":"and you know, we'll be following up with"},{"startTime":1872.415,"endTime":1874.275,"body":"it on our blog and in our newsletter."},{"startTime":1874.365,"endTime":1876.375,"body":"Our newsletter is called The"},{"startTime":1874.365,"endTime":1876.375,"body":"Food Runner, which there's a link"},{"startTime":1876.375,"endTime":1877.425,"body":"to subscribe in there as well."},{"startTime":1877.425,"endTime":1880.245,"body":"And we'll be doing an, an issue on"},{"startTime":1877.425,"endTime":1880.245,"body":"automation and AI and things that"},{"startTime":1880.245,"endTime":1881.745,"body":"you can, you know, explore with that."},{"startTime":1881.805,"endTime":1884.445,"body":"But with that, I. Thanks"},{"startTime":1881.805,"endTime":1884.445,"body":"again and uh, we'll talk soon."},{"startTime":1886.485,"endTime":1889.155,"body":"Thanks again for checking out this"},{"startTime":1886.485,"endTime":1889.155,"body":"episode of the Pre-Shift podcast."},{"startTime":1889.155,"endTime":1891.554,"body":"If you enjoyed it, please leave a"},{"startTime":1889.155,"endTime":1891.554,"body":"review and share with one of your"},{"startTime":1891.554,"endTime":1892.725,"body":"friends to help our show grow."},{"startTime":1892.935,"endTime":1894.405,"body":"We could not do it without your support."},{"startTime":1894.885,"endTime":1898.304,"body":"As always, I would love to hear what you"},{"startTime":1894.885,"endTime":1898.304,"body":"think about the show or let me know if you"},{"startTime":1898.304,"endTime":1901.425,"body":"want to be on it or if you know someone"},{"startTime":1898.304,"endTime":1901.425,"body":"that you would love to hear on it, you"},{"startTime":1901.425,"endTime":1904.845,"body":"email me directly, dj@sevenshifts.com."},{"startTime":1904.845,"endTime":1907.635,"body":"It's also in the show notes, and I look"},{"startTime":1904.845,"endTime":1907.635,"body":"forward to hearing from all of you."},{"startTime":1907.94,"endTime":1908.87,"body":"Talk to you next time."}]}